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Panasonic Lumix ZS50 Camera, Black

4.2 4.2 out of 5 stars 487 ratings

$378.99
Only 4 left in stock - order soon.
ZS50K
Camera
Compatible Mountings Micro Four Thirds
Photo Sensor Technology MOS
Supported File Format JPEG, MPO, Raw
Image Stabilization Optical
Maximum Focal Length 129 Millimeters
Optical Zoom 30 x
Maximum Aperture 3.3 f
Expanded ISO Minimum 80
Metering Description Center-Weighted Average, Multi, Spot
Brand Panasonic

About this item

  • 12. 1 Megapixel sensor delivers high resolution photos with fewer image artifacts
  • 30x (24mm) LEICA DC Lens optical zoom performance is ideally suited for travel and everyday photography
  • Enhanced low light sensitivity for improved sharpness even without a flash
  • Built-in eye viewfinder eliminates outdoor glare on sunny days
  • Light Speed Auto Focus and 10fps High Speed Burst Shooting for perfectly focused images every time
  • Digital Zoom: 4.0
  • Max Focal Length: 129.0

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Panasonic Lumix ZS50 Camera, Black
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Price$378.99-11% $222.97
List:$249.99
-8% $183.98
List:$199.99
$186.88$497.99$479.99
Delivery
Get it as soon as Monday, May 20
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Customer Ratings
Zoom
4.4
4.5
4.0
3.5
4.6
4.6
Picture quality
4.6
4.1
3.9
4.6
4.4
Image stabilization
4.3
3.7
3.3
4.4
4.1
Auto focus
4.3
3.3
4.3
4.2
Sold By
HDD Shop
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
display type
LCD
LCD
LCD
LCD
LCD
LCD
display size
3 inches
3 inches
3 inches
3 inches
3 inches
3 inches
lens type
all-in-one-zoom
Telephoto
Telephoto
Telephoto
all-in-one-zoom
zoom
zoom type
Automatic and manual focus
Optical Zoom
Optical Zoom
Optical Zoom
Depth From Defocus
Optical Zoom
shooting modes
Intelligent Auto, P, A, S, M, C1 (Custom), C2 (Custom), panorama shot, scene, creative control
Automatic, Movie, Panorama, Portrait, Macro
Panorama, Automatic, Easy
Automatic
N&A
P, M, Tv, Hybrid Auto, Auto, Standard, Vivid, Neutral, B/W, Sepia, Video Snapshot, Food
connectivity tech
AV / USB Multi, AV Output, HDMI D (Micro)
Wi-Fi, USB
USB
USB
HDMI, USB
Wireless
video resolution
FHD 1080p
1080p
1080p
1080p
4K UHD 2160p
FHD 1080p

What's in the box

  • Camera, battery, battery charger, ac adaptor, software

  • From the manufacturer

    Travel Broadens The Mind, LUMIX ZS50 Captures the Detail

    Broaden your horizons in greater detail with the LUMIX ZS50. Equipped with a wide range imaging features, it clearly captures any subject, even low light.

    DMC-ZS50K Get closer with the 30x Zoom LEICA Lens

    DMC-ZS50K Stunning in Low Light—High Sensitivity MOS Sensor

    DMC-ZS50K See Clearer With The Live View Finder

    DMC-ZS50K Travel Broadens The Mind, LUMIX TZ Captures The Detail

    Get closer with the 30x Zoom LEICA Lens

    Bring every subject in closer and more clearly with the Leica 24mm DC Vario-Elmar lens and durable 30x optical zoom.

    Stunning in Low Light—High Sensitivity MOS Sensor

    Even in low-light environments, you can capture more detail and less image noise with the new, larger pixel-size High Sensitivity MOS sensor and Venus Engine image processor. And enjoy stunning photos and videos.

    See Clearer With The Live View Finder

    Wherever your travels take you, the precision Live View Finder helps get the shot. Perfect for image framing when light conditions make using the LED screen difficult, the eye sensor automatically detects viewing preference and switches to the LVF. Its high 1.166k-dot resolution, with approximately 100% color reproduction, delivers stable framing and superb visibility, in any light condition.

    Be In Control — Control Ring

    The lens-mounted Control Ring provides easier manual control for exposure, zoom and focus, leaving you free to concentrate on shutter operation. Intuitive design, precise focusing and smooth, silent operation gives you total control of every photo and video you create.

    DMC-ZS50K Be In Control— Control Ring

    DMC-ZS50K Experience The Action— High Speed Response

    DMC-ZS50K High Speed Video

    DMC-ZS50K Precision Is Key—Manual Focus Peaking

    Experience The Action — High Speed Response

    No matter how fast your subject moves, the ZS50 shoots just as fast with Light Speed Auto Focus and 10fps High Speed Burst Shooting for perfectly focused images every time.

    High Speed Video

    Record with 100fps in HD resolution and 200fps in VGA. With high-speed video you can and record any fast-moving action, and enjoy later in crystal-clear slow motion.

    Precision Is Key—Manual Focus Peaking

    Compose the perfect shot with precision. The manual control ring enables smooth operation of the Focus Peaking function. And the large LCD displays the area of focus and depth of field to let you concentrate on composition.

    RAW Format Recording

    Shoot in RAW format to capture greater detail. Your image data retains the original color and light information captured by camera''s sensor, with only minimal processing. And you can directly edit high-quality images for amazing results.

    DMC-ZS50K RAW Format Recording

    DMC-ZS50K Reveal More Details with Macro Shots

    DMC-ZS50K Showtime in Full HD

    DMC-ZS50K Keep it Steady with HYBRID O.I.S.

    Reveal More Details with Macro Shots

    Clearly capture even the most intricate details in any subject with up-close 3cm macro shooting.

    Showtime in Full HD

    Record Full HD videos in AVCHD or MP4 format. And enjoy smooth, colorful, high- resolution playback on your PC or wide- screen TV.

    Keep it Steady with HYBRID O.I.S.

    HYBRID O.I.S.+ minimizes blur and ensures level images. The 5-axis Optical Image Stabilizer automatically detects and compensates for blurring, based on the camera’s five types of movement. When shooting, Level Shot senses and corrects the horizontal line of recording, even when the camera is tilted. The result is clear, perfectly leveled photos and video.

    Time-Lapse Recording

    Position the camera to record the natural drama of a rising sun, setting moon or flowers coming into bloom. Simply set the start time, shooting interval and the number of images needed. The camera takes care of the rest automatically, in Full HD quality.

    Looking for specific info?

    Product information

    Warranty & Support

    Amazon.com Return Policy:Amazon.com Voluntary 30-Day Return Guarantee: You can return many items you have purchased within 30 days following delivery of the item to you. Our Voluntary 30-Day Return Guarantee does not affect your legal right of withdrawal in any way. You can find out more about the exceptions and conditions here.
    Product Warranty: For warranty information about this product, please click here [PDF ]

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    Panasonic Lumix ZS50 Camera, Black

    Panasonic Lumix ZS50 Camera, Black


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    Product guides and documents

    Product Description

    LUMIX 30X Travel Zoom Camera with Eye Viewfinder


    Read about our customers' top-rated cameras on our review page: Point-and-Shoot Cameras

    Customer reviews

    4.2 out of 5 stars
    4.2 out of 5
    487 global ratings

    Customers say

    Customers like the quality, portability, and ease of use of the digital camera. They mention that it takes magnificent pictures, has a great zoom, and is small enough to fit in your pocket. They also appreciate the user interface system, saying that it's intuitive.

    AI-generated from the text of customer reviews

    170 customers mention131 positive39 negative

    Customers like the image quality of the camera. They mention that it takes magnificent pictures, has a viewfinder that provides a good image, and that it delivers great image quality. Some say that the IA setting takes consistently good pictures, and the camera takes very credible photos in low light. The manual focus ring is useful for some close-up shots, and customers enjoy taking pictures with it.

    "...in all, I am quite impressed with this pocket camera, and enjoy taking pictures with it, since it is so light, has a decent viewfinder, and takes..." Read more

    "...taken at less than 10X zoom (at ISO 400 or less) the photos can be very good, but at longer telephoto or higher ISOs in poorly lit conditions,..." Read more

    "...I especially like the manual focus ring, it’s useful for some closeup shots where you want to carefully pick what’s in focus...." Read more

    "...In reality, it's probably a 4 to 4.5 star camera but because it has a view finder as well as a lcd screen on back, for me, that's worth an extra..." Read more

    136 customers mention104 positive32 negative

    Customers like the quality of the digital camera. They mention that it's a high-quality camera, with good video quality. Some say that the video works well and that it bridges the gap perfectly between quality and manual control of a DSLR. Overall, most find it to be an absolutely fantastic travel camera.

    "...These came out exceptionally well. I was very pleased with the results. The pictures were quite stunning on a flat screen TV...." Read more

    "...details online, but it has them all, aperture priority, manual focus, video, sepia, and a million special effects...." Read more

    "...close to matching my Canon T1i in image quality, and has FAR better video capability...." Read more

    "...It is NOT the best camera for sports or birds and butterflies (at long telephoto settings), because the image quality is marginal at long telephoto..." Read more

    89 customers mention79 positive10 negative

    Customers like the zoom of the digital camera. For example, they say it has a great zoom, a very long zoom range, and a 30x optical zoom. That said, they mention that it works well, holds the image pretty steady, and extends very little. Overall, most are satisfied with the zoom's quality and functionality.

    "...point-and-shoot light-weight camera that fits in my pocket, has a long zoom, has a good viewfinder, one that travels easily, and not too costly...." Read more

    "...HOWEVER, the long telephoto range is still useful since most users don't mind that bison or eagle a half-mile away is a little fuzzy...." Read more

    "...was simple but had lots of hidden power, had an EFV, and a high-quality long zoom, and this is it...." Read more

    "...Leica glass optics. Zoom is fast and easy to use. 30x optical and mine goes out to 57x electronically...." Read more

    83 customers mention73 positive10 negative

    Customers like the portability of the digital camera. They say it's small enough to fit in their pocket or purse, and easy to get at a moments notice. They also say it has a built-in electric viewfinder, and is good for easily carrying the camera all day. Some customers mention that it can fit in a case attached to their belt. Overall, most are satisfied with the port ability of the product.

    "...for a good quality point-and-shoot light-weight camera that fits in my pocket, has a long zoom, has a good viewfinder, one that travels easily, and..." Read more

    "...Size and weight: this camera fits easily in the front pocket of my blue jeans. Very light...." Read more

    "...Camera fits in a man's dress shirt pocket. It is fairly solid (heavy) but not so much as to be objectionable...." Read more

    "...If you are looking for a nice, compact, high-quality point-and-shoot, buy this!..." Read more

    62 customers mention44 positive18 negative

    Customers find the camera easy to use. They mention that the menu is simple and intuitive, with a front lens ring control. They also say that the various modes make it easy to operate in any conditions. Customers also mention that it's convenient and takes magnificent pictures. They say the controls are easy to find and understand if you are new to photography. Overall, they are satisfied with the Panasonic user interface and control layout.

    "...On the other hand, this Panasonic ZS50 fits in my pocket, is easy to use, and costs a lot less." Read more

    "...stabilization is so good even through the viewfinder, it is not hard to compose the long-range shots—the viewfinder image is not jerky even at..." Read more

    "...The definition is outstanding in good lighting. I've had some trouble with the video and even the on/off button working...." Read more

    "...Leica glass optics. Zoom is fast and easy to use. 30x optical and mine goes out to 57x electronically...." Read more

    47 customers mention35 positive12 negative

    Customers like the controls of the digital camera. They mention that it has many manual controls, that it focuses rapidly, and that it allows manual settings when desired. They also say that the controls make sense and are intuitive. Some customers like that the camera has powerful controls that are easy to change. They say that it can be run manually in several modes, including fully manual.

    "...flexibility and control in non-auto modes (e.g., program mode when I want more control over depth of field, etc.)-..." Read more

    "...That’s because, as many reviewers here have said, the powerful controls are easy to change in your pocket without knowing you did it...." Read more

    "...built into front top of camera and does not pop up All knobs and buttons are well placed. Holding and using the camera feels normal and natural...." Read more

    "...HARD TO ACCESS FEATURES: You can control brightness after selecting a button---but this is such a frequently used feature that it should have..." Read more

    36 customers mention36 positive0 negative

    Customers are satisfied with the features of the digital camera. They mention that it has a lot of really nice features, a very handy feature, and impressive capabilities for a point and shoot. Some say that the compactness, sophistication, and versatility are impressive. Overall, most are happy with the product's versatility and functionality.

    "...It has an amazing feature set for something that really does fit in my pocket, has a good viewfinder and plenty of zoom...." Read more

    "...The good. Very versatile camera. It does what it says it does. The zoom lens was great...." Read more

    "...This is a great compact camera, loaded with features. After six months I am still finding new things to do with it...." Read more

    "...It has a very handy feature I've had before and love...." Read more

    34 customers mention29 positive5 negative

    Customers like the performance of the digital camera. They say it works well in low light conditions, has an electronic viewfinder that is bright, and is proportionally accurate to area. The camera is a great travel camera that works great for brightly lit scenery and street scenes. The CMOS sensor is superior in low-light conditions.

    "...viewfinder works well in bright light conditions, and switches on automatically when you hold it up to your eye-..." Read more

    "...62; USES: This is a great travel camera---great for brightly lit scenery and street scenes...." Read more

    "...Electronic viewfinder is bright, color accurate and proportionally accurate to area..." Read more

    "...Well, home they are staying! This camera will work perfectly for my vacation needs, with the incredible extra advantage of being pocketable!..." Read more

    Sharp Pictures at 30X hand held!
    5 Stars
    Sharp Pictures at 30X hand held!
    I am on day 3 of using this camera and I love it. I took a 3-hour hike yesterday shooting all the way, and have really gotten to know it. I downloaded all the shots last night and am really happy with them. The amazing thing is how sharp the 30X pictures are when hand held. I’ve attached a pic that I took at 30X and I hope Amazon saves the full resolution, because it shows the crispness of the detail possible in a hand held 30X pic. It’s due to the well-designed image stabilization, and great sensor, (and great optics). Because the image stabilization is so good even through the viewfinder, it is not hard to compose the long-range shots—the viewfinder image is not jerky even at 30X.Some people say they don’t need a 30X zoom, they say that it’s a just a gimmick or only needed for long nature shots. But even if you are simply taking pictures on the street, when you are looking for great shots, it’s amazing the variety of new subjects you can obtain simply because you can reach further from where you are standing. Go for the long zoom, you will use it constantly.Battery life if very long. I took 140 shots yesterday, and the battery was still at 3 full bars afterward. I did buy the BM extra battery kit shown on this amazon page ($19) just in case.The EFV (electronic view finder) is also a main reason to get this camera. I wear reading glasses (reluctantly) and I hate having to put them on every time I want to take a shot. With other cameras, and with my iPhone 7, I’d have to fumble my reading glasses out of my pocket for each shot. With a good EFV like this, you don’t need to do that. Rather, just set the diopter focus once to match your eyes, and you can leave your reading glasses behind. The EFV on this camera is as good as ones on much more expensive cameras. Smaller of course, but very good.Controls: I’ve owned a lot of high-end cameras, and this is my simplest yet. If you stick to Ai mode, this is a simple point-and-shoot camera. But there is a lot of depth below the surface with all the extra settings that are possible. I also own a Lumix DMC-FZ2500, and the power of this smaller camera is comparable in many ways. Of course, this ZS50 camera is more limited than that amazing (but huge) FZ2500 camera; but for on-the-go shots, the ZS50 has all I need. I especially like the manual focus ring, it’s useful for some closeup shots where you want to carefully pick what’s in focus.Also regarding controls, even if you primarily want a point and shoot camera, I do recommend you learn the other settings for this camera (study the manual). That’s because, as many reviewers here have said, the powerful controls are easy to change in your pocket without knowing you did it. So it’s helpful to be able to identify what setting you put it in accidentally, so you can put it back to where you want it. I just take a quick glance at the upper left corner of the screen/viewfinder before each new set of shots; that tells me if I jiggled the controls or not.Size and weight: this camera fits easily in the front pocket of my blue jeans. Very light. I’ve had even smaller cameras, (my 20-year-old Canon PowerShot Elph for example), and if all you want is a tiny and simple point and shoot you might do better with something that size and power. But with the extra power this camera has, I can’t imagine controlling it in a smaller form factor.The camera powers up very quickly, which is good if you are on the go and pulling the camera in and out of your pocket for quick shots.I initially considered getting one of the newer models in this line (ZS60, ZS70), those with a 20M image capacity (and 4K video), but after my research I feel I picked the right model with the ZS50. If you read all the reviews of this camera here on Amazon, you will read from a number of people who tried out the newer models and found the image quality to be worse on the newer ones, and came back to this one. I think that must be due to the sensor. By now you know Panasonic used a lower pixel density sensor on this camera, which means each pixel is larger at the fixed sensor size of this line. I suspect that’s what makes the difference. I have cameras with much higher pixel density, but I don’t miss them. At 12.1M, this camera is perfect for me since I usually only view the image on a screen. The biggest images I display from it are on a 4K image wall-mounted TV. That requires a 9M sized image so the match is great. If I were cropping images in Photoshop and actually printing large photos from them, I’d use a camera with a higher pixel density.By the way, like many Lumix cameras, you can digital zoom beyond the 30X optical limit, but I tried that and the pics I took with that were not sharp. Stick with the optical 30X zoom.So to wrap it up, I needed a good pocket camera that was simple but had lots of hidden power, had an EFV, and a high-quality long zoom, and this is it. And by the way, since it’s a two-year old model, today’s price is great too.
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    Top reviews from the United States

    Reviewed in the United States on March 24, 2015
    Style: ZS50KSet: CameraVerified Purchase
    I've been looking for a good quality point-and-shoot light-weight camera that fits in my pocket, has a long zoom, has a good viewfinder, one that travels easily, and not too costly. Turns out there aren't many choices that fit all these criteria. I enjoy photography, am a highly experienced photographer although not a pro, and have a really good camera with interchangeable lenses, etc. which I use when I want to get top quality pics and need to have a lot of control over focus, depth of field, mounted flash, etc. However, when traveling by air, hauling all that equipment around, taking up space in carry-on luggage, etc. tends to make me leave the really good camera at home. With pocket cameras I've used, I really miss having a viewfinder. I find them awkward to hold steady, and difficult to see on the backside LCD panel exactly what I'm getting in bright light or when I need to follow and catch fast moving objects (e.g., flying birds), particularly when the zoom is extended. I've been frustrated when I can't get the pics I want with those pocket cameras.

    So I went out on a limb, spent a little more than I had intended, and got the new Panasonic Lumix ZS50, which I preordered. I seldom buy new models of anything when they first come out, so for me this was a bit of a gamble. However, I have been pleasantly surprised so far with this little camera. It has an amazing feature set for something that really does fit in my pocket, has a good viewfinder and plenty of zoom. I have not given it a true test yet, taking thousands of pics under a wide range of lighting and distance conditions, so I will have to report back later.

    What I like so far:
    - camera takes good pictures in the auto mode under most conditions
    - viewfinder works well in bright light conditions, and switches on automatically when you hold it up to your eye
    - zoom and focusing are relatively quick and quiet
    - the steady shot feature works well, especially in shooting video
    - flexibility and control in non-auto modes (e.g., program mode when I want more control over depth of field, etc.)
    - several different focusing and exposure methods
    - ability to save images in RAW format as well as JPEG
    - the right hand grip feels fairly secure for such a small camera

    What I don't like so far:
    - viewfinder is off-center when holding the camera, compared with what I'm used to with larger cameras, so I can't grip it as securely with my left hand (because my nose is in the way) BUT I love having that viewfinder anyway!
    - lots of MODES in the menu system for settings (I eventually found that I needed to switch to program mode in order to find settings I was looking for, e.g., to save pics in RAW format, change focusing methods). Can be confusing at times, a bit of a learning curve.
    - the LCD display sometimes suddenly turns off and then back on, which had me baffled initially when playing back pics. Turns out I had moved a finger too close the the viewfinder, which fooled the camera into auto-switching to the viewfinder.
    - when taking flash pictures, it's too easy to partially block the flash somewhat on the right side, which casts a shadow--just something I'll need to get used to by gripping a little differently on the right side (I've had this problem with other pocket cameras that don't have pop-up flashes). Works fine when I move my fingers down on the right-side grip a little.
    - when doing the wi-fi setup, I could not enter user names or passwords that had spaces in them--I am stumped on this, and cannot understand why Panasonic would not allow selection of the 'space' character!!!
    - wi-fi will not transfer pics in RAW format, so have to use cable or take out memory card and plug into my computer--again, why? Granted 15 Mb per pic will take a lot longer to transfer than smaller JPEGs.
    - cannot charge battery outside of camera and must use Panasonic's cable
    - not sure yet whether 12 megapixel sensor will be enough resolution for severely cropped pics, printed at 8x10 in. or larger

    All in all, this is hands-down the best pocket camera I've owned and used. Why not 5 stars? I'll need to really give it the "road" test by taking thousands of pics under a wide range of conditions. Haven't had time to do this yet, and plan to edit this review later when I have.

    Added Comments: April 26, 2015

    I've changed my rating to 5 stars now, after taking several hundred pictures under varying conditions. Here are my further observations:

    - Indoor pictures with flash turn out fairly well. There are still sharp background shadows from objects illuminated by the flash, but that is to be expected with a direct flash (compared to one with indirect lighting, e.g., by bouncing light off the ceiling).
    - outdoor pictures are quite good on the whole. The 30x zoom certainly provides some additional flexibility, and I have not had issues with camera shake when the zoom is extended.
    - the one very challenging condition I was somewhat disappointed with was photographing fast flying pelicans at a distance on a very windy, overcast day. Many of the photos of the birds were taken at distances of several hundred yards up to half a mile, using the zoom extended out to 30x. I WAS able to track the birds relatively easily using the viewfinder. When later viewing the images with significant cropping on a flat screen HDTV, clarity of the images left something to be desired--a bit fuzzy on the edges of the birds against the cloudy sky. This is a very challenging set of circumstances--even with a good DSLR camera with a long telephoto lens, it would be challenging to get high quality pics. All in all, the Panasonic ZS50 did a remarkable job, considering the distance involved, with background of a cloudy sky, the speed of the flying flock of birds, and the fast panning required. The severely cropped images of the high flying birds still allowed my wife to identify them as white pelicans by comparing with pictures in her bird book.
    - I took some pics of blossoms and flowers with the camera just a few inches away, using the close-up focus setting on a sunny and very windy day. These came out exceptionally well. I was very pleased with the results. The pictures were quite stunning on a flat screen TV.

    All in all, I am quite impressed with this pocket camera, and enjoy taking pictures with it, since it is so light, has a decent viewfinder, and takes good photos. I use the Program mode mostly, rather than the Auto mode. Of course, I can get great pics with my really good camera, but I've invested roughly 4x as much for the body, lenses and external flash unit. On the other hand, this Panasonic ZS50 fits in my pocket, is easy to use, and costs a lot less.
    916 people found this helpful
    Report
    Reviewed in the United States on May 15, 2016
    Style: ZS50KSet: CameraVerified Purchase
    >UPDDATE: Weird things happen when a product is discontinued on Amzon---the prices often get ridiculous. If you can't find a brand new ZS50 for $100 less than a  Panasonic DC-ZS70K Lumix 20.3 Megapixel, 4K Digital Camera, Touch Enabled 3" 180 Degree Flip-Front Display, 30x Leica DC Vario-Elmar Lens, Wi-Fi with 3" LCD, Black  instead, then buy the newer model ZS70 or a  Nikon COOLPIX A900 Digital Camera (Black) . Everything in this review should apply to the ZS70.

    > IN SHORT: I'm a retired professional photographer looking for a DSLR replacement for travel. This is NOT it. UPDATE -- I just purchased a Lumix DMC ZS100, which IS the DSLR replacement I was looking for -- a far more capable camera than the ZS50.

    HIGHLIGHTS
    > USES: This is a great travel camera---great for brightly lit scenery and street scenes. This is NOT the best camera for taking indoor photos of your new baby or for indoor portraits. It is NOT the best camera for sports or birds and butterflies (at long telephoto settings), because the image quality is marginal at long telephoto, and you can’t effectively use high shutterspeeds to freeze action (because of the small maximum aperture at telephoto focal lengths)—see “shutter priority” below.
    ---For indoor portraits (including baby photos), you want a "fast" lens and a decent flash (or, even better, a camera which can connect to an optional separate flash unit). Portraits are best taken at about 120--150mm (in 35mm film camera equivalence), which works out to about 3X or 4X zoom on a point-and-shoot camera with a zoom lens. In a moderately-priced camera, that works out to a point-and-shoot with a F2.8 maximum aperture and a zoom range UNDER 5X or 10X. Although more expensive, I recommend a Canon G7X 
    Canon PowerShot G7 X Mark II (Black) .
    > The Lumix DMC-ZS50K has the "usual" point-and-shoot "advanced" features (such as video, image stabilization, panorama, "scenes", and "creative"), plus PASM modes (Program, Aperture priority, Shutter priority, Manual exposure), manual focus, an electronic viewfinder, and other features. Unfortunately aperture priority, shutter priority, manual exposure, and manual focus are poorly designed, or are not useful in practice because of the small sensor and limited aperture range (see below). Aperture priority, shutter priority, manual exposure, and manual focus are more selling points rather than useful features.
    > APERTURE PRIORITY: The aperture priority option in the Lumix DMC-ZS50K is limited by a narrow range between F3.5–8.0 at the widest to F6.4–8.0 at maximum telephoto, typically about F5.6–8 at intermediate focal lengths where you take most photos. Therefore, the choice of aperture (available in aperture priority and manual modes) really doesn’t make much difference. You can't throw the background out of focus to highlight your subject (aka "defocus" the background), nor can you gain much additional depth of field for closeup photos. That said, I use aperture priority almost exclusively, because I mostly take closeups, where even the small additional depth of field at F8 is welcome.
    > SHUTTER PRIORITY: Shutter priority has limited utility with such a narrow aperture range. The only way the Lumix DMC-ZS50K can achieve high shutter speeds is by pumping up the ISO, which degrades the photos.
    > MANUAL EXPOSURE: I doubt that many users will find any use for manual exposure. I find it very useful for taking close closeups with a small slave flash (see below).
    > MACRO FOCUS: The Lumix DMC-ZS50K can focus commendably close---filling the frame with a subject 1–4" high (depending on the focal length, aka "zoom") in “Macro AF” mode. But the highest magnification is ONLY available at the widest zoom settings at about ½" between the lens and your subject. It is a great feature, and welcome, but is not the same thing as having a macrolens on an interchangeable lens camera which allows you more working distance.
    > MANUAL FOCUS: Manual focus on the Lumix DMC-ZS50K is barely usable—you’ve got to dig into a menu to select it (while in the meantime the butterfly has flown away). In comparison, with my Lumix GX7, I can autofocus and then refine the focus manually simply using the focusing ring on the lens—NOT with the Lumix DMC-ZS50K. With the Lumix DMC-ZS50K, you cannot easily shift between auto and manual focus. With the wide depth of field (because of the high maximum aperture [smallest F-number]), it is very difficult to manually focus. “Peaking” (a special Lumix focusing aid) is a great help, but even so, manual focusing is difficult. It would be great to be able to activate "Peaking" (say, with the Fn2 button) while in autofocus mode (in which case you could shift the focus a few inches, or even a few feet, simply by moving the camera in or out) but that option is NOT available.
    > IMAGE QUALITY: Under ideal circumstances, specifically brightly lit subjects, taken at less than 10X zoom (at ISO 400 or less) the photos can be very good, but at longer telephoto or higher ISOs in poorly lit conditions, quality suffers significantly---which is to be expected of ANY camera with such a small sensor.
    > RAW FORMAT: The Lumix DMC-ZS50K has the unusual ability (for a point-and-shoot camera) of being able to record images in RAW format (as well as JPG), which is commendable, but which few users will actually use.
    > MISSING FEATURES: The Lumix DMC-ZS50K lacks many features which could improve the image quality in the hands of a knowledgeable photographer. These missing features include >> the ability to easily manually refine the focus after autofocus, >> the ability to adjust the contrast, hue, and saturation, and >> the ability to brighten shadows or darken highlights (such as the sky). Note that contrast, HDR, and hue, vividness, and saturation adjustment are supported in options in "creative" mode (which I find useless) or IA, but inexplicably are NOT available in PASM modes where they would actually be useful.
    > HARD TO ACCESS FEATURES: You can control brightness after selecting a button---but this is such a frequently used feature that it should have a dedicated dial. The "Quck Menu" commendably provides quick access to many options including ISO settings, autofocus mode and video modes. But, the QMenu is not much faster or shorter than the main menu---it is cluttered with options which don't need to be on a "Quick Menu". Oddly, one of the few options missing from the "QMenu" is metering mode---which I often need to change. To change the metering mode (e.g., from area to spot), you have to dig into the main menu. It would be even better if users could choose the features on the QMenu (as I can with my Lumix DX7).
    > DISAPPEARING FEATURES: For no logical reason I can fathom, I’ve observed various features to simply become unavailable. Those I’ve observed include: the assigned function of the Fn2 button, ISO adjust, and follow focus (tracking). On occasions, while in aperture preferred mode, I’ve been unable to adjust the aperture.
    > VIEWSCREEN: The viewscreen is non-touch, so you can’t, for example, adjust the tone curve (e.g., increase/decrease contrast, or to brighten the shadows only, or to darken the highlights only), or to drag the focusing-area box around, the way you I can with my Lumix GX7.
    > FUNCTION BUTTONS and CUSTOM SETTINGS: You can program two function buttons. For example I set Fn1 to adjust the metering mode (i.e., area, center, or spot) and Fn2 to enable repositioning of the focusing-area box. Commendably, you can define up to 4 sets of custom settings (which is the real secret to getting the most out of the Lumix DMC-ZS50K), and when you select custom sets 2-1, 2-2, or 2-3 (from the custom menu), the custom settings for a variety of features is shown. TIP: name your custom settings (e.g. "Fn1 bright daylight", "Fn2-1 dark", "Fn2-2 closeups", or "Fn2-3 sports"), make a list and photograph it, and keep it as the first photo on your memory card for reference.
    > FLASH: The built-in flash on the Lumix is almost useless, even if by a miracle it isn't covered with your fingers. However, the built-in flash can trigger a small inexpensive ($15) slave flash (such as a 
    PLR Studio Series Pro Slave Flash Includes Mounting Bracket For The Panasonic Lumix DMC-G3, DMC-GF3, DMC-G1, DMC-GH1, DMC-GH4, DMC-GH2, DMC-GH3, DMC-L10, DMC-GF1, DMC-GF2, DMC-G10, DMC-G2, DMC-GF3, DMC-G3, DMC-GF5, DMC-G5, DMC-GM1, DMC-GM5, DMC-GX7 Digital SLR Cameras ) which can considerably extend your flash range and improve modeling. Using this flash unit (or similar manual slave units), you control the brightness by the ISO setting of the camera (easiest from the QMenu).
    > ZOOM RANGE: Arguably, the "30X" zoom range is also more of a selling point than a feature, since images taken at greater than 10X i.e., (240mm in 35mm film camera equivalence) the image quality significantly deteriorates. Even with the excellent image stabilization, you need at least a monopod to get decent photos much above 10X.
    – HOWEVER, the long telephoto range is still useful since most users don't mind that bison or eagle a half-mile away is a little fuzzy. Travel photos are more about memories and bragging rights than image quality. RECOMMENDATION: don't buy a camera because it claims (for example) 30X instead of 25X. The 25X image will be the better photo, and a 20X image would be even better.
    – The Lumix has difficulty focusing at long telephoto (it will "focus", but the actual photos will often not be in focus).

    COMPARED TO A NIKON COOLPIX S9000 SERIES CAMERA
    > Physically, the Lumix DMC-ZS50K is very similar to a Nikon Coolpix S9000 series (e.g, S9700, S9900, and the older S8000 series) cameras (as well as the new Coolpix A900). The feature mix and even the operating logic are very similar. They are even nearly identical in size.
    > The Nikon Coolpix S9000 series cameras are impressive (I’ve owned two). They take beautiful photos of almost anything in any circumstances. The Lumix DMC-ZS50K is basically the same camera, but with manual control over the aperture, shutter speed, and focus, including “macro”, and a few other Lumix advanced features.
    > ADVANTAGES of the Lumix DMC-ZS50K over Nikon Coolpix S9000 series cameras: Although limited, the Lumix DMC-ZS50K offers aperture, shutter speed, and manual modes, manual focus, and focuses closer than the Coolpix. Although I rarely use it, the Lumix DMC-ZS50K eye-level viewfinder is advantageous in very bright light and when following moving objects. Manual mode on the Lumix DMC-ZS50K works well with slave flashes. The ability to define 2 function buttons and 4 custom sets of features on the Lumix are not available on the Coolpix
    > ADVANTAGES of the Nikon Coolpix S9000 series cameras over the Lumix DMC-ZS50K: The color balance (hue) and degree of vividness can be manually chosen on Coolpix S9000 series cameras. I find these options very useful in many circumstances. These are NOT available on the DMC-ZS50K.
    > IMAGE QUALITY: I’ve taken multiple series of side-by-side photos with the Lumix DMC-ZS50K and a Coolpix S9700. The quality is very similar. On the viewscreen the Coolpix photos look better, because they are more “processed”. The Coolpix enhances contrast, saturation, and applies sharpening, the Lumix does NOT. Because of this, the Lumix photos are truer to “life” than the somewhat artificial photos of the Coolpix. If you plan to work with photo editing program to improve your photos (especially if you use the RAW option), the Lumix is the best choice. If you’ll never use photo-editing software, you’ll like the Coolpix photos better. It is my impression that in the DMC-ZS50K, the auto-white balance is more accurate (at least in bright sunlight). However, honestly, I don’t think than anyone other than a professional photographer would notice the difference.

    > CONCLUSION: Depending on the highly variable Amzn prices, the often extra $200 for the Lumix DMC-ZS50K over a comparable Coolpix is hard to justify. That said, the Lumix DMC-ZS50K is my choice.
    > ALTERNATIVES: If you can live with a 10X zoom range (25-240mm equivalent---which most folks can), and shell out another $300 or so, the LUMIX DMC-ZS100 (with a much larger sensor) is probably a better choice as a travel camera. Since the sensor is four times the size, you can think of the LUMIX DMC-ZS100 as having roughly the equivalent of 25-480mm on a Lumix DMC-ZS50K or on a Coolpix S9000 series camera---meaning that you can "electronically zoom" (aka, "digitally zoom", which simply magnifies the central portion of the image) a LUMIX DMC-ZS100 image (at the maximum 240mm zoom setting) to the equivalent of 480mm and get about the same (or better) quality as an image taken with a Lumix DMC-ZS50K or a Coolpix S9000 series camera at (optical) 480mm. You should NEVER use digital zoom on either Lumix DMC-ZS50K or a Coolpix S9000 series camera, because (beyond maximum optical zoom) you are only magnifying an already barely acceptable image and making it worse. If you don't need long telephoto ability (zoom), the Canon GX7 is recommended.
    > Coolpix A900: Although the Coolpix A900 shares many of the "hollow" features of the DMC-ZS50K (excessively long zoom range, aperture priority, shutter priority), and an excessively high 20mp resolution (which, practically speaking, adds nothing but reduces low-light capabilities), I'd seriously consider it for the tilting viewscreen. I use the tilting viewscreen on my Lumix GX7 constantly when taking photos of flowers etc. Since the camera has not been released at the time of this writing, I don't know what other features it may have or lack.

    UPDATED UPDATE: I've been using a Lumix ZS100 for about a year, and perhaps 10,000 photos. I love it. The feature mix is approximately the same as my Lumix GX7, but better. As a former pro, I never thought I could be happy with any built-in flash, but the ZS100 flash is surprisingly good, Although the zoom range of the ZS100 is only 10X, I can crop photos to an effect 20x, and the results are still better than the ZS50. And sacrilege of sacrilege -- I even use the enhanced digital zoom on the ZS100 (something I thought I'd never use on any camera), and the results are often surprisingly good. There are only 2 drawbacks to the ZS100 -- the closeup range isn't as impressive as the ZS40 -- the best you can do is to fill the frame with a subject 4" high. The other drawbacks is that (like the GX series), the array of options is overwhelming. It takes multiple 10s of hours to get up-to-speed on how to best setup the camera and how to best operate it. The ZS100 is a VERY serious little camera, a wolf in sheep's clothing. If all you want to do is point-and-shoot, the ZS100 will produce very good photos -- but you'll only be touching the surface of what the camera can do.
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    CLIMON
    4.0 out of 5 stars Muy buena
    Reviewed in Mexico on July 27, 2018
    Style: ZS50KSet: CameraVerified Purchase
    La cámara es práctica y pequeña, manejable y con múltiples funciones. la función de wifi es un poco complicada de comprender pero es muy útil el contar con ella
    luis castro
    1.0 out of 5 stars Pésima compra
    Reviewed in Mexico on August 7, 2018
    Style: ZS50KSet: CameraVerified Purchase
    3 meses después de que lo compré presenta una falla. La cámara es prácticamente nueva con uso súper cuidado... el único centro de servicio Panasonic me dice que no la puede arreglar porque no la compré en un establecimiento en México... NO la recomiendo.
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    luis castro
    1.0 out of 5 stars Pésima compra
    Reviewed in Mexico on August 7, 2018
    3 meses después de que lo compré presenta una falla. La cámara es prácticamente nueva con uso súper cuidado... el único centro de servicio Panasonic me dice que no la puede arreglar porque no la compré en un establecimiento en México... NO la recomiendo.
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    ESW
    1.0 out of 5 stars Picture Quality is Horrible
    Reviewed in Canada on October 23, 2017
    Style: ZS50KSet: CameraVerified Purchase
    Has no one else had problems with all their photos turning out with an odd blue tinge to them? Below to the left is a picture taken with this camera's 'intelligent auto' setting, while the picture on the right was made using my old point and shoot, without any color corrections made by the camera. The colors on the right are much truer to life.

    I'd have been really upset to have bought this camera for a special trip, only to find out that all my pictures wound up ruined by the overzealous 'auto-correct' program. I think the problem only happens in scenes with lots of orange in front of a blue sky. But why get a camera that only works 3 out of 4 seasons. Surely there's others on the market that work 365 days a year.
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    ESW
    1.0 out of 5 stars Picture Quality is Horrible
    Reviewed in Canada on October 23, 2017
    Has no one else had problems with all their photos turning out with an odd blue tinge to them? Below to the left is a picture taken with this camera's 'intelligent auto' setting, while the picture on the right was made using my old point and shoot, without any color corrections made by the camera. The colors on the right are much truer to life.

    I'd have been really upset to have bought this camera for a special trip, only to find out that all my pictures wound up ruined by the overzealous 'auto-correct' program. I think the problem only happens in scenes with lots of orange in front of a blue sky. But why get a camera that only works 3 out of 4 seasons. Surely there's others on the market that work 365 days a year.
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    Clement Serje
    2.0 out of 5 stars . Le flash est très mal placé! Lorsque ...
    Reviewed in Canada on April 23, 2018
    Style: ZS50KSet: CameraVerified Purchase
    . Le flash est très mal placé! Lorsque vous tenez l'appareil dans votre main droite, votre index recouvre le flash. Mal pensé pour une compagnie qui fait normalement d'excellents produits . The flash is placed directly in the front of your finger when taking a picture
    Amazon Customer
    4.0 out of 5 stars a very good camera. what i like is i can easily ...
    Reviewed in Canada on July 13, 2017
    Style: ZS50KSet: CameraVerified Purchase
    a very good camera.what i like is i can easily transfer the pictures on my phone and post it on social media.
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    Amazon Customer
    4.0 out of 5 stars a very good camera. what i like is i can easily ...
    Reviewed in Canada on July 13, 2017
    a very good camera.what i like is i can easily transfer the pictures on my phone and post it on social media.
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