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Kristine Kathryn Rusch

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Discoverability: A WMG Writers Guide (WMG Writer's Guides) Kindle Edition

by Kristine Kathryn Rusch (Author) Format: Kindle Edition

4.3 74 ratings

Part of: WMG Writer's Guides (26 books)

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Discoverability: a modern marketing buzzword. For writers, discoverability means the difference between gaining an audience and publishing into the void. Now, USA Today bestselling author and renowned business blogger Kristine Kathryn Rusch deftly tackles the topic of discoverability in this latest WMG Writers’ Guide.
Rusch covers topics such as when to hire help, how to measure success and the most important thing a writers can do. With Discoverability, Rusch offers professional writers the most comprehensive guide available today to help them make an informed decision about the best marketing approaches for their writing businesses.

“Discoverability gets my highest recommendation and a must read for writers who want to develop a career and make a living in the Indie Publishing industry.”
—Marion Hill

“There are lots of books out there about how to market your book. Some of them are good. Some aren’t. Discoverability is one of the best…”
—TeleRead

Part of series

WMG Writer's Guides
Print length

332 pages
Language

English
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On Kindle Scribe
Publication date

14 October 2014
File size

1032 KB
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Product description

About the Author

USA Today bestselling author Kristine Kathryn Rusch writes in almost every genre. Generally, she uses her real name (Rusch) for most of her writing. Under that name, she publishes bestselling science fiction and fantasy, award-winning mysteries, acclaimed mainstream fiction, controversial nonfiction, and the occasional romance. Her novels have made bestseller lists around the world and her short fiction has appeared in eighteen best of the year collections. She has won more than twenty-five awards for her fiction, including the Hugo, Le Prix Imaginales, the Asimov's Readers Choice award, and the Ellery Queen Mystery Magazine Readers Choice Award. Publications from The Chicago Tribune to Booklist have included her Kris Nelscott mystery novels in their top-ten-best mystery novels of the year. The Nelscott books have received nominations for almost every award in the mystery field, including the best novel Edgar Award, and the Shamus Award. She writes goofy romance novels as award-winner Kristine Grayson, romantic suspense as Kristine Dexter, and futuristic sf as Kris DeLake. She also edits. Beginning with work at the innovative publishing company, Pulphouse, followed by her award-winning tenure at The Magazine of Fantasy & Science Fiction, she took fifteen years off before returning to editing with the original anthology series Fiction River, published by WMG Publishing. She acts as series editor with her husband, writer Dean Wesley Smith, and edits at least two anthologies in the series per year on her own. To keep up with everything she does, go to kriswrites.com. To track her many pen names and series, see their individual websites (krisnelscott.com, kristinegrayson.com, krisdelake.com, retrievalartist.com, divingintothewreck.com). She lives and occasionally sleeps in Oregon.

Product details

ASIN ‏ : ‎ B00NCJL9AG
Publisher ‏ : ‎ WMG Publishing, Inc. (14 October 2014)
Language ‏ : ‎ English
File size ‏ : ‎ 1032 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 332 pages

Best Sellers Rank: 1,096,400 in Kindle Store (See Top 100 in Kindle Store)
- 100,432 in Business & Economics
- 191,992 in Whispersync for Voice
- 1,000,268 in Kindle eBooks

Customer Reviews:
4.3 74 ratings

About the author

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Kristine Kathryn Rusch

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New York Times bestselling author Kristine Kathryn Rusch writes in almost every genre. Generally, she uses her real name (Rusch) for most of her writing. Under that name, she publishes bestselling science fiction and fantasy, award-winning mysteries, acclaimed mainstream fiction, controversial nonfiction, and the occasional romance. Her novels have made bestseller lists around the world and her short fiction has appeared in eighteen best of the year collections. She has won more than twenty-five awards for her fiction, including the Hugo, Le Prix Imaginales, the Asimov’s Readers Choice award, and the Ellery Queen Mystery Magazine Readers Choice Award.

Publications from The Chicago Tribune to Booklist have included her Kris Nelscott mystery novels in their top-ten-best mystery novels of the year. The Nelscott books have received nominations for almost every award in the mystery field, including the best novel Edgar Award, and the Shamus Award.

She writes goofy romance novels as award-winner Kristine Grayson.

She also edits. Beginning with work at the innovative publishing company, Pulphouse, followed by her award-winning tenure at The Magazine of Fantasy & Science Fiction, she took fifteen years off before returning to editing with the original anthology series Fiction River, published by WMG Publishing. She acts as series editor with her husband, writer Dean Wesley Smith.

To keep up with everything she does, go to kriswrites.com and sign up for her newsletter. To track her many pen names and series, see their individual websites (krisnelscott.com, kristinegrayson.com, retrievalartist.com, divingintothewreck.com, fictionriver.com, pulphousemagazine.com).

Customer reviews

4.3 out of 5

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CP

Good

Reviewed in Australia on 23 November 2016

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The best thing I take from this is that its important to just keep writing. After all, it's what I'm best at. I also liked her take on the trad pub models of marketing.

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Top reviews from other countries

Amazon Customer

One of the best (if not the best) insights into getting your fiction ...

Reviewed in the United States on 7 June 2018

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Lots of actionable items and insights into planning for success. One of the best (if not the best) insights into getting your fiction in front of the right audience (fans), by an expert and veteran of the industry. Highly recommended, whether you are self-published or not. There are things in this book many self-published authors may not want to hear, but they are all things that they should be aware of.

Ronnie Roberts

Loved this book!

Reviewed in Canada on 31 May 2015

Verified Purchase

Unlike many advice books, this one delivers the goods - in spades. Thanks Kris for your honesty and generous sharing. Every Indy should read this book.

Jack Brandon

all the advice one can get is useful but particularly this book

Reviewed in the United Kingdom on 14 January 2016

Verified Purchase

With discoverability being so important, all the advice one can get is useful but particularly this book. - many thnaks

One person found this helpful

Karen Heenan

Would I be better off writing!

Reviewed in the United States on 4 January 2022

Verified Purchase

This is the entire, and very useful, premise. This book is helpful in that it sets out - very clearly - what no longer works in book marketing, and what sometimes has never worked but the traditional publishing system has never stopped using. At every juncture, the reader is reminded that the most important thing for discoverability is to write the next book. Thinking outside the box and treating each book individually also gets its due. I think I won't know how much I've gotten from this book for some time.

One person found this helpful

Terry Freedman

Surpising advice on how to get noticed

Reviewed in the United Kingdom on 15 December 2015

Verified Purchase

Discoverability is a how-to guide on how to be discovered by readers. It is aimed at the self-publishing author of fiction books, but much of the advice is applicable to non-fiction writers too. In fact, much could even be valuable to those who decide to go with traditional publishers.

I appreciated the advice in the book, which I thought was very useful. The author has a wealth of experience in publishing, writing and self-publishing, and so she speaks with the voice of authority.

There is a wealth of information in the book, which on the whole is very readable. I foundmyself wanting to read the next bit each time I reached the end of a chapter.

Three pieces of advice stood out for me. First, the best way of getting your book discovered is to write another book. I've read lots of books about using social media, having a mailing list and guest blogging to name but three devices, but this was the first time I'd read that writing the next book is of paramount importance. Once you've been told that, and had a chance to digest it, it makes perfect sense.

Second, Rusch cites the acronym penned by Scott William Carter: WIBBOW, which stands for Would I be better off writing? It's the same concept as the economists' one of opportunity cost, but applied to writing. In a nutshell, while you're busy updating your Facebook status, or trying to create a good cover design, would you not be better off doing what you're really good at and which, ultimately, is going to earn the money, ie writing?

Third, she says that you have to decide early on whether you're going to promote yourself, or your work. Promoting yourself will potentially earn you nice speaking fees -- while you're in demand. On the other hand, promoting your work is arguably more likely to result in a steady income stream from royalties over the long term.

I found this especially helpful because it made me realise that I had, in fact, made that decision a long time ago, unconsciously. I am always berating myself for not being more self-promotional, but to be honest I don't feel very comfortable doing so. Like many people, I think it is, or can come across as, too egotistical. But on the other hand, I still come across people who remember a book I wrote nearly 20 years ago, and which helped them, and many people know of my writing through magazine articles, my blogs and newsletter -- which I have no problem promoting at all. Reading about the choice between self-promotion and works-promotion made me feel vindicated in my (unconscious) choice.

There are other insights in the book too, and what all of them have in common is that they stimulate the "Of course! That's so obvious. Why didn't I see it before?" response.

I should mention a couple of things I found supremely irritating, if only to get them off my chest.

First, I found that some of the explanations went on far too long. One in particular seemed to go on forever. I suppose it's good that the author takes such pains to make sure the reader understands something, but I became impatient and ended up skimming pages quite rapidly.

Second, occasionally I felt like I was being lectured at, a feeling that was reinforced by being addressed as "folks" or "some of you reading this...". As far as I know there is only one of me, and I'm not a folk, so in this sense I did feel that the book lacked the personal touch.

However, these are stylistic irritations, and as I tell other people who get irritated by such superficial things: get over it. The important thing is that the advice in the book is excellent, and I will be returning to it many times.

A piece of advice that I am not sure about. This isn't an irritation, just a question mark. Rusch says that you shouldn't ask readers to review your book if they liked it. If they liked it, they will. If they didn't, your pleading won't change their minds. True enough, I suppose, but a part of me thinks that a gentle nudge might remind people to post a review on Amazon. I don't know that I have enough courage to ignore the advice of every other book marketing book I've read. Perhaps when I have two new books out there, I'll insert a review request/suggestion in one and not the other. Hardly a scientific test, but one that may prove interesting nevertheless.

If you want to learn about what works and what doesn't work in the realm of being discovered, buy this book.

Cross-posted at http://www.writersknowhow.org/articles/2015/12/15/review-of-discoverability