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Wilton W7102-04 Decorator Preferred Fondant 24oz, 24 ounce, Red

4.7 4.7 out of 5 stars 2,272 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Dessert Icing Decorations by Wilton

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Purchase options and add-ons

Brand Wilton
Diet Type Kosher
Number of Items 1
Flavor Floral
Item Weight 1.5 Pounds

About this item

  • Prepackaged fondant icing is soft and easy to use
  • Color: Red
  • 24 oz. (680 g)
  • Certified Kosher
  • Made in a facility that also processes tree nuts, egg, milk and soy products

Customer ratings by feature

Easy to use
4.5 4.5
For beginners
4.2 4.2
Value for money
3.9 3.9
Flavor
3.7 3.7

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From the manufacturer

How you decorate your desserts says a lot about who you are. From creating special occasion cakes to decorating cupcakes with your kids, Wilton has the tools, accessories and toppings you need to make each one a sweet work of art. We’ve got ready-to-use buttercream, decorating bags, piping tips and a variety of icing colors to help bring your treats to life. We’ve also got ready-to-use fondant, rollers with guide rings, cut-out sets and impression mats; gum paste, edible food color sprays and powders, sprinkles and icing decorations, to name just a few.

Use any or all of these decorating essentials to build on your current skills or learn something new. With this much variety, there's no limit to what you can do when you decorate.

All About Decorating

Pipe Dreams

A few disposable decorating bags filled with colored icing, couplers and piping tips are all it takes to make beautiful cupcakes. From a rosette to a flower in full bloom, you've got this with these buttercream tools.

Fondant Fun

Use fondant to add an extra dimension of design to cakes, cupcakes and cookies. Use your desired color of ready-to-use fondant, then cut or mold shapes using the fondant cut-out sets or impression mats and attach to your dessert. You can even take white fondant and mix it with other colors to create a marbleized effect that will add even more dimension to your designs.

Build Your Buttercream Skills

With Wilton tools and accessories, you can start sharpening your decorating skills. With decorating bags, piping tips and a practice board, you'll be able to perfect your techniques so that next time, you know whatever you decorate will turn out beautifully.

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Product Description

Decorate your cakes and other treats in vibrant color with our ready-to-use red fondant. You'll cover cakes smoothly and make accents in all kinds of different shapes including flowers, leaves, animals, ribbons, bows and more with this fondant icing. You can knead it with our other fondant colors to create custom shades or twist them together to get a marbleized look.

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Wilton W7102-04 Decorator Preferred Fondant 24oz, 24 ounce, Red

Wilton W7102-04 Decorator Preferred Fondant 24oz, 24 ounce, Red


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This Item
Wilton W7102-04 Decorator Preferred Fondant 24oz, 24 ounce, Red
Wilton W7102-04 Decorator Preferred Fondant 24oz, 24 ounce, Red
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Price$11.48-16% $14.34
List:$16.99
$11.48-21% $11.48
List:$14.59
-25% $11.00
List:$14.59
$14.49
Delivery
Get it as soon as Friday, May 17
Get it as soon as Friday, May 17
Get it as soon as Friday, May 17
Get it as soon as Friday, May 17
Get it as soon as Friday, May 17
Get it as soon as Friday, May 17
Customer Ratings
Easy to use
4.5
3.8
4.7
4.3
4.3
2.9
Value for money
3.9
4.0
4.6
4.4
4.4
2.9
Flavor
3.7
4.0
4.5
4.1
4.1
3.2
For beginners
4.2
4.2
4.2
Sold By
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Bakerpan
flavor
Floral
Vanilla
Vanilla
Vanilla
number of pieces
1
1
1
1
1
1
size
24 ounce
24 ounce
24 oz.
24 oz
1 Pound
weight
1.5 pounds
2.2 pounds
1.57 pounds
1.57 pounds
1.57 pounds
1 pounds

Customer reviews

4.7 out of 5 stars
4.7 out of 5
2,272 global ratings

Customers say

Customers like the color, ease of use, and quality of the food. For example, they mention that it's vibrant, smooth, and easy to work with. Some appreciate the performance, saying that it works great for birthday cakes. Opinions are mixed on taste.

AI-generated from the text of customer reviews

36 customers mention36 positive0 negative

Customers are satisfied with the color of the product. They mention that the red color was very vibrant, perfectly even, and smooth throughout. Some say that it made cute cupcake decorations.

"The fondant tasted and great and the red color was very vibrant" Read more

"Smooth color throughout, easy to knead, doesn't get very thin without falling apart." Read more

"Beautiful red color...terrible taste. I think to get such a beautiful hue it is hard to make it taste good. It really made my cake look fabulous...." Read more

"The color is a perfect red. I use this fondant for cakes. A little hard to use for fondant figures bc it tends to soften up." Read more

33 customers mention33 positive0 negative

Customers find the fondant easy to work with. They say it's easy to knead, mold, and roll out. Some mention that the color looks amazing.

"Easy to work with due to moisture that was still on it. No carpal tunnel getting it pliable." Read more

"...to cut circles since my cookie cutters were put away, and it was easy to use and fun. I would buy again!" Read more

"Smooth color throughout, easy to knead, doesn't get very thin without falling apart." Read more

"...I am not a cake professional at all and this was easy for me to use...." Read more

22 customers mention18 positive4 negative

Customers like the quality of the fondant. They say it's easy to roll and work with, and produces good cakes. Some customers also mention that it tastes good.

"...At least with the Satin Ice plastic tubs, it arrives in good shape with no dents in the fondant plus it’s easier to seal up and store the leftovers...." Read more

"...I quickly realized it was PERFECT in consistency. My son, who has used fondant before, was surprised that it actually tasted good...." Read more

"...Great product, and had a good flavor even though it was red (which sometimes tastes funny to me because of red dye)." Read more

"Great fondant. Bad taste. Red fondant has a bitter taste to it. Not tasty at all. Wouldn't cover a whole cake with it...." Read more

11 customers mention11 positive0 negative

Customers are satisfied with the performance of the food coloring. For example, they mention it works great for their son's birthday cake, produces incredible results, and is perfect every time.

"...Perfect every time. I only wish they had have more colors such as navy/dark blues, baby pink, soft yellow, etc." Read more

"...] I purchased the red colour and it worked perfectly great just a lil bitter taste the results were incredible" Read more

"Worked wonderful for the son's birthday cake--only thing I would add is to make sure to cover your rolling pin and counter tops with powered sugar" Read more

"...This is perfectly even colored. Works great for my son’s firetruck cake." Read more

31 customers mention20 positive11 negative

Customers have mixed opinions about the taste of the fondant. Some find it delicious, with a strong red flavor. They say it's easy to use and doesn't taste horrible. However, others say it has an extremely bitter taste and an even worse aftertaste.

"The fondant tasted and great and the red color was very vibrant" Read more

"Beautiful red color...terrible taste. I think to get such a beautiful hue it is hard to make it taste good. It really made my cake look fabulous...." Read more

"...My son, who has used fondant before, was surprised that it actually tasted good. Most fondant isn't necessarily good for eating...." Read more

"...Great product, and had a good flavor even though it was red (which sometimes tastes funny to me because of red dye)." Read more

7 customers mention4 positive3 negative

Customers have mixed opinions about the texture of the fondant. Some find it easy to work with and soft, while others say it's hard to roll out and softens up.

"Consistent color and texture. Easy to use. Best to use sparingly though. The red flavor really is strong." Read more

"I had never used fondant before. When I opened it, the block felt very firm and at first I thought it would be too hard/firm to use...." Read more

"Good texture and was really easy to work with." Read more

"...A little hard to use for fondant figures bc it tends to soften up." Read more

True red!  Save yourself time and buy it premade!
5 Stars
True red! Save yourself time and buy it premade!
Have used Wilton and Satin Ice fondants and find them very similar. Unfortunately this time around all four of my Wilton fondants were shipped in a thin, plastic mailer envelope with no padding so they all arrived in roughy shape. At least with the Satin Ice plastic tubs, it arrives in good shape with no dents in the fondant plus it’s easier to seal up and store the leftovers. I’ve found buying the premade red fondant works best for cakes and to accent decorations. When I use red coloring gel to mix with white fondant, it tends to turn just dark pink and by the time you’ve mixed the gel in, it’s a sticky mess. This is a true red and perfect for fire truck or Spider-Man cakes!
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Top reviews from the United States

Reviewed in the United States on July 24, 2023
The fondant tasted and great and the red color was very vibrant
Reviewed in the United States on October 19, 2023
Easy to work with due to moisture that was still on it. No carpal tunnel getting it pliable.
Reviewed in the United States on June 15, 2021
Have used Wilton and Satin Ice fondants and find them very similar. Unfortunately this time around all four of my Wilton fondants were shipped in a thin, plastic mailer envelope with no padding so they all arrived in roughy shape. At least with the Satin Ice plastic tubs, it arrives in good shape with no dents in the fondant plus it’s easier to seal up and store the leftovers. I’ve found buying the premade red fondant works best for cakes and to accent decorations. When I use red coloring gel to mix with white fondant, it tends to turn just dark pink and by the time you’ve mixed the gel in, it’s a sticky mess. This is a true red and perfect for fire truck or Spider-Man cakes!
Customer image
5.0 out of 5 stars True red! Save yourself time and buy it premade!
Reviewed in the United States on June 15, 2021
Have used Wilton and Satin Ice fondants and find them very similar. Unfortunately this time around all four of my Wilton fondants were shipped in a thin, plastic mailer envelope with no padding so they all arrived in roughy shape. At least with the Satin Ice plastic tubs, it arrives in good shape with no dents in the fondant plus it’s easier to seal up and store the leftovers. I’ve found buying the premade red fondant works best for cakes and to accent decorations. When I use red coloring gel to mix with white fondant, it tends to turn just dark pink and by the time you’ve mixed the gel in, it’s a sticky mess. This is a true red and perfect for fire truck or Spider-Man cakes!
Images in this review
Customer image Customer image
Customer imageCustomer image
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Reviewed in the United States on April 12, 2021
I had never used fondant before. When I opened it, the block felt very firm and at first I thought it would be too hard/firm to use. I sliced off a chunk about 3/4" thick and started rolling it with a rolling pin on a silicon mat. I quickly realized it was PERFECT in consistency. My son, who has used fondant before, was surprised that it actually tasted good. Most fondant isn't necessarily good for eating. This was good enough we didn't remove it from the cupcakes after we made it. I used a glass to cut circles since my cookie cutters were put away, and it was easy to use and fun. I would buy again!
Customer image
5.0 out of 5 stars Tastes pretty good and easy to use
Reviewed in the United States on April 12, 2021
I had never used fondant before. When I opened it, the block felt very firm and at first I thought it would be too hard/firm to use. I sliced off a chunk about 3/4" thick and started rolling it with a rolling pin on a silicon mat. I quickly realized it was PERFECT in consistency. My son, who has used fondant before, was surprised that it actually tasted good. Most fondant isn't necessarily good for eating. This was good enough we didn't remove it from the cupcakes after we made it. I used a glass to cut circles since my cookie cutters were put away, and it was easy to use and fun. I would buy again!
Images in this review
Customer image
Customer image
One person found this helpful
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Reviewed in the United States on April 7, 2021
Smooth color throughout, easy to knead, doesn't get very thin without falling apart.
Reviewed in the United States on June 21, 2023
First time working with fondant and it was easier than I thought it to be using this product.
Reviewed in the United States on July 20, 2016
Beautiful red color...terrible taste. I think to get such a beautiful hue it is hard to make it taste good. It really made my cake look fabulous. I am not a cake professional at all and this was easy for me to use. I bought the rolling mat and rolling pin for fondant and this was effortless even for a amateur to work with.
Customer image
5.0 out of 5 stars Beautiful red color
Reviewed in the United States on July 20, 2016
Beautiful red color...terrible taste. I think to get such a beautiful hue it is hard to make it taste good. It really made my cake look fabulous. I am not a cake professional at all and this was easy for me to use. I bought the rolling mat and rolling pin for fondant and this was effortless even for a amateur to work with.
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Customer image
One person found this helpful
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Reviewed in the United States on February 9, 2019
I just love Wilton the new fondant formula. Not sticky, easy to roll out, not hard, no elephant skin or cracks. Perfect every time. I only wish they had have more colors such as navy/dark blues, baby pink, soft yellow, etc.
3 people found this helpful
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