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The Little Book of Safe Money: How to Conquer Killer Markets, Con Artists, and Yourself Hardcover – November 1, 2009
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The Little Book of Safe Money acts as a guide for those trying to make their way through today's down markets. The topics covered include everything from investing behavior-why our minds come with their own set of biases that often prove harmful-to the use of financial advisors. But this timely book goes one step further than the rest by questioning an investor's true appetite for risk.
The Little Book of Safe Money also contradicts many of the myths that whirl around Wall Street with chapters like "Why Ultra-ETFs Are Mega-Dangerous" and "Hedge-Fund Hooey." Writing in the classic Little Book style, author Jason Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets.
- Outlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial plan
- Author Jason Zweig is a trusted voice in the financial community and his straightforward style resonates with investors
- Offers practical guidance, tools, and tips for surviving and thriving in a down market
If you're serious about succeeding in today's turbulent markets, then The Little Book of Safe Money is what you should be reading.
- Print length256 pages
- LanguageEnglish
- PublisherWiley
- Publication dateNovember 1, 2009
- Dimensions5.74 x 0.91 x 7.36 inches
- ISBN-100470398523
- ISBN-13978-0470398524
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Editorial Reviews
Amazon.com Review
The Three Commandments of Investing
Amazon-exclusive content from author Jason Zweig
The First Commandment:
Thou shalt take no risk that thou needst not take.
Always ask yourself: Is this risk necessary? Are there safer alternatives that can accomplish the same objective? Have I studied the pros and cons of each before settling on this choice as the single best way to achieve my goal? Unless you ask, do not invest.
The Second Commandment:
Thou shalt take no risk that is not most certain to reward thee for taking it.
Always ask yourself: How do I know this risk will be rewarded? “Most certain to reward thee” does not mean that there is zero chance that you will not be rewarded. It does mean, and must mean, that you are highly likely to be rewarded. What is the historical evidence, based on the real experience of other investors, to suggest that this approach will actually succeed? During the periods in the past when it hasn’t worked – and every investment in history has gone through such dry spells, regardless of what the hypesters might tell you – how big were the losses? Unless you ask, do not invest.
The Third Commandment:
Thou shalt put no money at risk that thou canst not afford to lose.
Always ask yourself: Can I stand to lose 100 percent of this money? Have I analyzed not merely how much I will gain if I am right, but how much I can lose and how I will overcome those losses if I turn out to be wrong? Will my other assets and income be sufficient to sustain me if this investment wipes me out? If I lose every penny I put into this idea, can I recover from the damage? Unless you ask, do not invest.
Review
--SmartMoney.com
"There are very few in the financial media whose material I would consider recommended reading. Wall Street Journal columnist Jason Zweig is one of them, and his new book is one you should consider. His latest work adds to his reputation for books that not only provide important insights into the winning investment strategy, but are also good reads. This little book is filled with sage counsel from which even sophisticated investors can benefit. . . His book also provides advice on how to avoid many of the behavioral mistakes investors keep repeating. As William Bernstein, who wrote the forward, put it: 'Jason Zweig knows your financial demons, where they live, why they're making your poor, and how you can beat them."
--Larry Swedroe, CBS MoneyWatch
This book is a well written, fascinating page turner that I read in one sitting with a big bag of microwave popcorn. Yet, I don't just recommend a book because it was thoroughly enjoyable. The main reason to read this book is that it can put you on the path toward reaching financial freedom. But it's up to you and whether you'd rather spend your retirement years pursuing your interests, or spend them asking strangers if they'd like their value meal supersized.
--Allan Roth, Founder of Wealth Logic, and author of How A Second Grader Beats Wall Street
From the Inside Flap
While this may sound like simple advice, author Jason Zweig&;the investing and personal finance columnist for the Wall Street Journal&;knows how difficult this endeavor can be. But as a trusted voice in the financial community, he has helped thousands of investors achieve this goal, and now, with The Little Book of Safe Money, he wants to help you do the same.
The Little Book of Safe Money is the perfect guide for those trying to make their way through today's tough markets. Topics covered include everything from investing behavior and why our minds come with their own set of biases that often prove harmful to the use of financial advisors. But this reliable resource goes one step further than the rest by questioning an investor's true appetite for risk. The Little Book of Safe Money also debunks many of the myths that whirl around Wall Street with chapters like "Hedge-Fund Hooey."
Page by page, this timely book:
Outlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial plan
Discusses both the external and internal forces that can hurt your investment performance&;and how you can better deal with them
Offers practical guidance, tools, and tips for surviving and thriving in a down market
And much more
In a straightforward and accessible style, Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets and how you can thrive under even the most adverse conditions. If you're serious about succeeding in today's turbulent markets, then The Little Book of Safe Money is what you should be reading.
From the Back Cover
"Jason Zweig knows your financial demons, where they live, why they're making you poor, and how you can beat them."
William J. Bernstein
With the value of the dollar sinking, bond yields drying up, giant investment banks collapsing, and stock markets crumbling, how can you ensure that your money will stay safe? By becoming better acquainted with the markets, the "professionals" who populate the field of finance, and, most importantly, yourself.
While this may sound like simple advice, author Jason Zweigthe investing and personal finance columnist for the Wall Street Journalknows how difficult this endeavor can be. But as a trusted voice in the financial community, he has helped thousands of investors achieve this goal, and now, with The Little Book of Safe Money, he wants to help you do the same.
The Little Book of Safe Money is the perfect guide for those trying to make their way through today's tough markets. Topics covered include everything from investing behavior and why our minds come with their own set of biases that often prove harmful to the use of financial advisors. But this reliable resource goes one step further than the rest by questioning an investor's true appetite for risk. The Little Book of Safe Money also debunks many of the myths that whirl around Wall Street with chapters like "Hedge-Fund Hooey."
Page by page, this timely book:
- Outlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial plan
- Discusses both the external and internal forces that can hurt your investment performanceand how you can better deal with them
- Offers practical guidance, tools, and tips for surviving and thriving in a down market
- And much more
In a straightforward and accessible style, Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets and how you can thrive under even the most adverse conditions. If you're serious about succeeding in today's turbulent markets, then The Little Book of Safe Money is what you should be reading.
About the Author
JASON ZWEIG is the investing and personal finance columnist for the Wall Street Journal. Previously, he was a senior writer for Money magazine and a guest columnist for Time magazine and CNN.com. Before joining Money in 1995, Zweig was the mutual funds editor at Forbes. A frequent commentator on television and radio, Zweig is also a popular public speaker who has addressed the American Association of Individual Investors, the Aspen Institute, the CFA Institute, the Morningstar Investment Conference, and university audiences at Harvard, Stanford, and Oxford. He serves on the editorial boards of Financial History magazine and the Journal of Behavioral Finance. Zweig has a BA from Columbia College, where he was awarded a John Jay National Scholarship.
Product details
- Publisher : Wiley; 1st edition (November 1, 2009)
- Language : English
- Hardcover : 256 pages
- ISBN-10 : 0470398523
- ISBN-13 : 978-0470398524
- Item Weight : 10.4 ounces
- Dimensions : 5.74 x 0.91 x 7.36 inches
- Best Sellers Rank: #756,731 in Books (See Top 100 in Books)
- #2,073 in Introduction to Investing
- #3,315 in Finance (Books)
- Customer Reviews:
About the author
Jason Zweig is an investing and personal finance columnist for The Wall Street Journal. Previously, he was a senior writer at Money magazine, mutual-funds editor at Forbes magazine, and a guest columnist for Time and cnn.com. He is the editor of the revised edition of Benjamin Graham's "The Intelligent Investor," the classic text that Warren Buffett has called "by far the best book about investing ever written." He is also the author of "The Devil's Financial Dictionary," a satirical glossary of Wall Street terms, and "Your Money and Your Brain," on the neuroscience and psychology of financial decision-making. Zweig serves on the editorial boards of Financial History magazine and The Journal of Behavioral Finance. Visit the author at www.jasonzweig.com and follow him on Twitter at @jasonzweigwsj.
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Much of the book covers some common sense concepts, like (1) don't take unnecessary risks, (2) don't take risks without sufficient expected return to compensate for taking the risks involved, and (3) don't risk money that you can't afford to lose. Zweig refers to these concepts as "commandments," and comes back to them throughout the book. He does a better job, in my view, when he addresses somewhat less obvious concepts, such as the (sometimes neglected) value of liquidity and the value of one's "human capital." For example, if you have invested years in your own education to become a geologist, then it might make sense not to concentrate your financial capital investments in energy stocks (because if the energy industry falls on hard times, your investments could suffer and you could lose your job at the same time).
Zweig is at his best, in my opinion, when he addresses the supposedly "low risk and high return" investments that the financial industry regularly puts out. He also deserves credit for explaining (1) how some "guarantees" are not all they are cracked up to be, (2) the difference between yield and total return, (3) how the risks that stocks seem to represent and the risk that they actually represent are often inversely correlated (think about that for a minute), and (4) why leveraged ETFs (exchange traded funds) may behave differently than some investors expect. There are more, but you get the idea.
I liked Zweig's discussions of the risks involved in hard assets and emerging markets, and I thought he did a good job pointing out the various unconscious biases many investors have, such as "anchoring" and "framing" that behavioral finance warns us about. The discussion of "Mr. Market" (an invention of the legendary Benjamin Graham) was very good, and I liked Zweig's collection of red-flag phrases for investors--like "can't lose," "guaranteed" and some less obvious others.
This book is an easy read not only because it's short, but also because Zweig has an easy writing style. I doubt that it will plow a lot of new ground for sophisticated investors, but for the rest of us, it represents a worthwhile investment.
Only con is some of the references are dated.
(If you’re a series 7, 63, or 55, CFA or similar, this book will be too elementary.)
Top reviews from other countries
If you are a connoisseur of fine investment books I would recommend William Worthington Fowler's "Revelations of the personal experiences of a speculator" written in 1880. It is available for free from the open library on google in PDF format.