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Rust-Oleum 2004 286258 Zinsser Bulls Eye 1-2-3 Primer, 31.5 oz, Gray

4.6 4.6 out of 5 stars 2,628 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Primer Paint by Rust-Oleum

$14.60 with 7 percent savings $0.46 per Fl Oz
Typical price: $15.75

This is determined using the 90-day median price paid by customers for the product on Amazon. We exclude prices paid by customers for the product during a limited time deal.
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Purchase options and add-ons

Brand Rust-Oleum
Color White
Finish Type Matte
Size 1 Quart (Pack of 1)
Item Volume 1 Quarts
Special Feature ‎Stain-resistant
Unit Count 32 Fl Oz
Paint Type Water Based,Acrylic
Specific Uses For Product Tile
Surface Recommendation Masonry,Metal,Wood

About this item

  • Designed for interior & exterior use
  • Binds moderately chalky surfaces
  • Sticks to glossy surfaces
  • Penetrates like an oil base but lasts longer
  • Hides most stains like graffiti & wood tannin
See more product details

Customer ratings by feature

Easy to clean
4.5 4.5
Easy to use
4.5 4.5
Adhesion
4.3 4.3
Scent
4.2 4.2

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Product Description

Rust-Oleum B-E 123 Flat Quart

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Rust-Oleum 2004 286258 Zinsser Bulls Eye 1-2-3 Primer, 31.5 oz, Gray

Rust-Oleum 2004 286258 Zinsser Bulls Eye 1-2-3 Primer, 31.5 oz, Gray


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From the manufacturer

Zinsser: The Professional's Choice Since 1849

Zinsser Premium Primers and Sealers for interior and exterior use and problems surfaces

Quality solutions for every job

Whether you need a premium primer to resolve common issues around the home or are looking for industrial-strength endurance for commercial properties, Zinsser offers effective formulas. Extend the life and enhance the durability of painting jobs by providing a quality base coat proven to give top-of-the-line adhesion to a wide range of coatings, even on difficult surfaces and substrates. Many of these best-selling primers come in both traditional quarts/gallons for roll and brush on applications as well as quick-apply aerosol sprays.

Zinsser stain, odor, mold, ceiling and hard to bond surface primers

Difficult or problem surfaces? Not an issue. Check Zinsser's full line of specialized primers.

Bulls Eye 1-2-3 Primer Family

Prime a wide range of interior and exterior surfaces, including:

  • Wood
  • Metal
  • Plaster
  • Concrete
  • Tile
  • Glass
  • Gloss Enamels
  • ...and more!

Do It Right the First Time

Why it's important to prime

Priming isn't just an extra step in the painting process - it ensures that the work and money spent painting surfaces isn't wasted. Use primer as a buffer between what you need to paint and the top coat you want to use to make sure that nothing interferes with the final appearance of your work.

Reasons to prime:

  • Prevents top coat paints from flaking, scraping or scratching away easily by providing better adhesion to surfaces
  • Seals or bonds to difficult-to-paint surfaces, allowing regular paint to be used on otherwise impossible surfaces
  • Can cover and eliminate surface problems (like water damage, odors and more) so that they can be painted directly over without repairs
  • Creates a smooth, uniform coating that ensure top coat paint goes on easily and evenly
  • Covers up bright or dark colors to help paint require less coats to achieve "true" color
  • Protects items from wear and weathering when used better than paint can alone

Wood panel walling before priming

Wood panel wall after priming and painting

Mold covered wall before priming

Molded wall after mold blocking primer application

Before

Cover up outdated, dark colors...

After

...with a bright new look!

Before

Seal away problem areas, stains and odors...

After

...for a like-new, paintable surface!

Zinsser Bulls Eye, Exterior, Mold and Mildew Blocking, Bonding, Peel Stop, Odor Eliminating Primers
Bulls Eye 1-2-3 Water Based Gray Primer Bulls Eye 1-2-3 Turbo Spray Primer Zinsser Cover Stain Oil Based Primer and Bond Coat Zinsser Odor Eliminating Spray Primer Zinsser Odorless Interior Primer Zinsser Gardz Problem Surface Sealer
Bulls Eye 1-2-3 Gray Primer Bulls Eye 1-2-3 Turbo Spray Primer Cover Stain High-Hide Primer Odor Eliminating Spray Primer Odorless Primer and Stain Block GARDZ Problem Surface Sealer
Customer Reviews
4.6 out of 5 stars
1,138
3.0 out of 5 stars
47
4.6 out of 5 stars
402
4.2 out of 5 stars
160
4.5 out of 5 stars
275
4.6 out of 5 stars
3,172
Price $14.98 $15.97 $16.63 $25.85 $29.07
Interior?
Exterior?
Use for: All purpose - works on most residential or commercial spaces Fast coverage - works 4X faster than standard spray primers Blocking stains/damage, hiding dark colors, preventing tannin bleeds Eliminating imbedded odors like pet urine, cigarettes, smoke, food and more Areas where fumes or odors from painting are a concern Sealing new drywall, chalky surfaces, skim, or other porous substrates

Product guides and documents

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Rust-Oleum 2004 286258 Zinsser Bulls Eye 1-2-3 Primer, 31.5 oz, Gray
Rust-Oleum 2004 286258 Zinsser Bulls Eye 1-2-3 Primer, 31.5 oz, Gray
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Price-7% $14.60
Typical:$15.75
-39% $20.59
Typical:$33.58
$87.06$17.99-49% $55.23
List:$107.94
-11% $20.62
Typical:$23.17
Delivery
Get it May 29 - 30
Get it as soon as Wednesday, May 22
Get it as soon as Sunday, May 19
Get it as soon as Sunday, May 19
Get it as soon as Sunday, May 19
Customer Ratings
Easy to use
4.5
4.2
5.0
4.0
Adhesion
4.3
3.4
4.6
Sold By
CWSL
bestbrandsupply
Amazon.com
Amazon.com
Amazon.com
Amazon.com
volume
1 quarts
1 quarts
128 fluid ounces
32 fluid ounces
32 fluid ounces
1 quarts
unit count
32
32
4
32
192
32
paint type
Water Based,Acrylic
Oil
Water Based,Acrylic
Watercolor
Water Based
surface suggestion
Masonry,Metal,Wood
Metal
Plaster
exterior finish
Glossy,Metal,Painted
Metal
Glossy
Metal
Paint
full cure time
1 hours hours
1 hours hours
1 hours hours
1 hours hours
specialty
Whole
Odor Free
Whole-house
Low-odor
Whole-house

Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,628 global ratings

Customers say

Customers like the quality, ease of use, and coverage of the paint. For example, they say it does an excellent job, covers well, and makes applying the topcoat a lot easier. That said, some complain about the leakage. Opinions are mixed on appearance and adhesion.

AI-generated from the text of customer reviews

158 customers mention133 positive25 negative

Customers like the quality of the paint. They say it covers well, does an excellent job, and saves them days of labor. Some mention that the brand is good and it's great for adding another layer of paint.

"Good primer" Read more

"Would highly recommend. Works great. Easy to use" Read more

"Probably should give a worse star rating. The stuff is good but...." Read more

"...I’ve used it on big and small projects and it always comes out great in the end. Great paint consistency. I’ve generally used a roller with it." Read more

33 customers mention31 positive2 negative

Customers are satisfied with the coverage of the paint. They mention that it provides good adhesion to their wall before painting, it covers every spot perfectly, and it does not require sanding. Some say that it is practical, water soluble, and easy to cover small imperfections and blemishes.

"...This product is great. It provides perfect coverage before painting and low odor while using indoors. Highly recommend." Read more

"This is a great primer. I Used on furniture. It covers over almost anything without sanding. Great adhesion and good primer for paint." Read more

"This covers well, great price and I didn't need to battle the crowd at Lowes!!!!" Read more

"...I really like this because it is very good coverage, and bright bright bright white like I like it...." Read more

22 customers mention22 positive0 negative

Customers find the paint easy to use. They say it goes on easily, makes applying the topcoat a lot easier, and has no noticeable smell. Some say it's easier than replacing woodwork and attaches with no problem.

"Would highly recommend. Works great. Easy to use" Read more

"I really like this primer! I find it easy to use, easy to clean up, pretty quick-drying, and very low odor. Highly recommend for most uses!..." Read more

"This primer went on like a dream! It had no noticeable smell...." Read more

"...This is easy to work with being water-based and it dries pretty fastit also sands down smooth making the last coat flawless." Read more

21 customers mention16 positive5 negative

Customers like the value of the paint. They say it's good value for money and well worth buying.

"...If you have doubt, don’t, this will do the job.Good value for money and you won’t regret the finish you get...." Read more

"...think it came out beautifully amazing paint so happy I bought it reasonably priced good so worth it thank you amazon thanks sheila" Read more

"...I will never use anything else!! It is worth every penny and then some." Read more

"Way over priced for a great product though, sent it back and got else where" Read more

14 customers mention14 positive0 negative

Customers like the drying time of the paint. They mention that it goes on smooth and dries quickly.

"...I find it easy to use, easy to clean up, pretty quick-drying, and very low odor. Highly recommend for most uses!..." Read more

"I like eaze of use ,temp. Low still can apply dries fast and paint in can stays fresh without a lot of scum." Read more

"...This is easy to work with being water-based and it dries pretty fastit also sands down smooth making the last coat flawless." Read more

"...This paint dries very quickly (while you are painting) and leaves lines if you don't smooth them out...." Read more

42 customers mention28 positive14 negative

Customers are mixed about the appearance of the paint. Some say it looks 100 times better on the first coat, creates a great surface to allow for a good finished, and looks like the real deal. Others say that it's sticky and easy to leave brush marks.

"...My wife primes everything before we paint and this product creates a great surface to allow for a great finished look...." Read more

"...only because I wanted it to be so perfect I think it came out beautifully amazing paint so happy I bought it reasonably priced good so worth it..." Read more

"...came with large dents on the sides and one had the lid pop up and paint spill out...." Read more

"...It's coverage and Sheen are so good that I did not need to follow up with a top coat of another product because it was exactly the great white..." Read more

18 customers mention12 positive6 negative

Customers are mixed about the adhesion of the paint. Some mention that it adheres great, has good stickiness, and covers and adheres well. However, some say that it didn't stick very good to the primer, has poor coverage and adhesiveness, and is too sticky and easy to leave brush marks.

"...It covers over almost anything without sanding. Great adhesion and good primer for paint." Read more

"...Valspar Oil-enriched Enamel Cabinet/Furniture Paint and it did not stick very good to the primer...." Read more

"I used this to cover porcelain tile fireplace surround and or adhered great...." Read more

"I love this primer! It sticks to everything and covers nicely...." Read more

17 customers mention0 positive17 negative

Customers are dissatisfied with the leakage of the paint. They mention that it leaks all over inside the box, spills all out of the container, and has liquid in the paint reservoir.

"...It is dented on more than one side and some of the primer leaked out. One of the dents is so bad that the can is creased...." Read more

"...Paint was not packed securely at all and thus leaked all over inside of box...." Read more

"Great coverage but paint had leaked a bit in the box.Probably not a good idea to order breakable/leakable things on line." Read more

"...Unfortunately, the can was leaking into the box when I partially opened the box...." Read more

Packaging is horrible!
4 Stars
Packaging is horrible!
I bought four cans of this paint and they were all packed the same, a small can in a box too big with a scrap of paper thrown in. As a result of the ineffective packing, three of the four cans came with large dents on the sides and one had the lid pop up and paint spill out. The paint's okay but its can is so thin and cheap you can't hold it in one hand. It bend like aluminum foil.
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Top reviews from the United States

Reviewed in the United States on April 22, 2024
Good primer
Reviewed in the United States on March 26, 2024
read it's only a pint.
Reviewed in the United States on September 1, 2023
This primer is the one to buy! If you have doubt, don’t, this will do the job.

Good value for money and you won’t regret the finish you get. My wife primes everything before we paint and this product creates a great surface to allow for a great finished look.

We have used it on cabinets, furniture, walls, outdoor furniture. Have bout one gallon and it has lasted so long, hard to believe we are still on our first gallon.

We will definitely be buying more for our diy products.
11 people found this helpful
Report
Reviewed in the United States on April 28, 2024
I bought four cans of this paint and they were all packed the same, a small can in a box too big with a scrap of paper thrown in. As a result of the ineffective packing, three of the four cans came with large dents on the sides and one had the lid pop up and paint spill out. The paint's okay but its can is so thin and cheap you can't hold it in one hand. It bend like aluminum foil.
Customer image
4.0 out of 5 stars Packaging is horrible!
Reviewed in the United States on April 28, 2024
I bought four cans of this paint and they were all packed the same, a small can in a box too big with a scrap of paper thrown in. As a result of the ineffective packing, three of the four cans came with large dents on the sides and one had the lid pop up and paint spill out. The paint's okay but its can is so thin and cheap you can't hold it in one hand. It bend like aluminum foil.
Images in this review
Customer image Customer image Customer image Customer image Customer image
Customer imageCustomer imageCustomer imageCustomer imageCustomer image
Reviewed in the United States on March 7, 2024
Love this three in one primer painted my staute of mother mary with it come out beauiful did 2 coats only because I wanted it to be so perfect I think it came out beautifully amazing paint so happy I bought it reasonably priced good so worth it thank you amazon thanks sheila
Customer image
5.0 out of 5 stars 3 in 1 primer paint
Reviewed in the United States on March 7, 2024
Love this three in one primer painted my staute of mother mary with it come out beauiful did 2 coats only because I wanted it to be so perfect I think it came out beautifully amazing paint so happy I bought it reasonably priced good so worth it thank you amazon thanks sheila
Images in this review
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6 people found this helpful
Report
Reviewed in the United States on February 13, 2024
Covers up a lot of stains and knots that are in Whitewood & plywood.
3 people found this helpful
Report
Reviewed in the United States on March 11, 2024
HAD A NEPHEW PLAY WITH BIG PERMANENT FAT MARKERS ON MY WALL.
A FEW COATS OF THIS COVERED RED AND BLACK.
DRIES LIKE CHALK.
SANDS LIKE DRYWALL MUD.

GREAT FOR PICTURE HANGING NAIL HOLES!!!
5 people found this helpful
Report
Reviewed in the United States on November 1, 2023
Would highly recommend. Works great. Easy to use
2 people found this helpful
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Top reviews from other countries

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Sandra
5.0 out of 5 stars Excelente
Reviewed in Mexico on July 17, 2023
Lo compré por un problema de moho que tuve y, después de limpieza, parece que sí está ayudando
Alma
5.0 out of 5 stars Producto de gran calidad
Reviewed in Mexico on October 7, 2021
Me gusta como cubrió pero creo q para mi baño. Aun le hará falta un sellador y así dure mas tiempo
Customer image
Alma
5.0 out of 5 stars Producto de gran calidad
Reviewed in Mexico on October 7, 2021
Me gusta como cubrió pero creo q para mi baño. Aun le hará falta un sellador y así dure mas tiempo
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cb
5.0 out of 5 stars Recomendado
Reviewed in Mexico on June 30, 2019
Muy satisfecho y buena cobertura.
Carmen Ayza
5.0 out of 5 stars Me encantó
Reviewed in Mexico on June 15, 2019
Excelento producto