John Sculley has always had insatiable curiosity. While growing up in Long Island, New York, and Bermuda, he was fascinated by electronics, particularly television in its early days. By the age of fourteen, he had invented a color picture tube and a remote channel tuner. He was also a ham radio operator and enjoyed communicating with a network of friends around the world.
John has always loved to draw. In fact, he began his graduate studies in architecture, but was convinced to switch to business. As he rose through the ranks of Pepsi, he loved any assignment that involved building, whether it be new packaging or new advertising campaigns like the “Pepsi Generation” or the “Pepsi Challenge.”
He was and still is a natural entrepreneur. And he has used those skills to his advantage ever since.
John’s passion is business, and he is at it every day of the week. Since leaving the corporate world in the early 1990s, John works closely with his two brothers, Arthur and David.
His real soulmate is his wife, Diane, herself an accomplished business woman. She is there at all times, providing guidance, advice, and support. She is the love of his life.
John and Diane Sculley reside in Florida.
From the Back Cover
I wrote Moonshot! because I believe this is the best time ever to build a transformational business. The big Moonshot occurring right now is the convergence of incredible exponentially expanding technologies including the cloud, mobile devices, sensors and big data. The effect of this Moonshot is to shift power from the Producer-in-Control to the Customer-in-Control. So, it’s all about the customer, and in my book I try to provide entrepreneurs and business executives with insights and tools they can use to build successful businesses. These are strategies I have learned through a lifetime in business and ones I use every day with my own companies. I also put these game changing strategies in the context of the dramatic changes going on with the middle classes, both in the U.S. and in Emerging markets.
About the Author
John Sculley is one of America’s best-known business leaders, with one foot in the storied history of Apple technology and the other in 21st-century innovations that change the way the world does business. His success stories include telecommunications, financial services, healthcare, high technology, internet services, consumer marketing, and outsourcing services. Drawing on more than 40 years of experience as a corporate executive, investor, entrepreneur, mentor, and rainmaker, Sculley has become a sought-after global storyteller for the digital revolution. He is a gifted speaker, sharing his perspectives on topics such as globalization and reinvention of work, how adaptive companies succeed in an era of the commoditization of almost everything, solving healthcare through innovation, and new big brand consumer health services. Best known today as the former CEO of Apple Computer, Sculley’s corporate career began in 1967 when, armed with a Wharton MBA, he was hired by Pepsi-Cola Company as a trainee. Three years later, he became the company’s youngest vice president for marketing, applying his ideas about “experience based marketing” to the Pepsi Generation campaign. He initiated the Pepsi Challenge taste tests, and oversaw development and launch of the first plastic soft drink bottle, which together dethroned Coca-Cola. By 1977, Sculley was Pepsi-Cola Company’s youngest President & CEO. John Sculley’s first book―Odyssey: Pepsi to Apple… a Journey of Adventure, Ideas and the Future―became a breakout business bestseller. His new book―MOONSHOT!: Game Changing Strategies How to Build a Billion Dollar Business―takes the reader one step further, sharing the secrets to John’s success and how anyone can achieve in this changed business world.
