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Christopher Dessi
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Your World is Exploding: How Social Media is Changing Everything—and How you Need to Change with it. Paperback – February 17, 2012

by Christopher G. Dessi (Author)
4.3 out of 5 stars 19
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In Your World is Exploding, Chris Dessi, one of the nation’s leaders in web marketing, shares his manifesto that the recent explosion of social media is a spiritual awakening, not a technological one. Dessi shares techniques for mastering engagement in social media for your career, your business, and your life. Part memoir, part brass tactics, & part motivational doctrine, Dessi delivers a punchy treatise on social media, offering entertainment & inspiration throughout. His invaluable lessons on social media will enable you to discover your true calling, take control of your career, and harness the digital forces that shape our world today.
Previous page
  1. Print length
    150 pages
  2. Language
    English
  3. Publication date
    February 17, 2012
  4. Dimensions
    5 x 0.34 x 8 inches
  5. ISBN-10
    1469974789
  6. ISBN-13
    978-1469974781
  7. See all details
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The Amazon Book Review
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Editorial Reviews

Review

"Chris has passion and guts - if this book matches his DNA and who he is as a person - it will be a classic."- Gary Vaynerchuk, NY Times Best-Selling Author of Crush it! Why Now is the Time to Cash in on your Passion & Thank You Economy

"It is a fascinating, riveting, unique viewpoint on how the internet changes everything ...absolutely everything. And that, if one doesn't adjust and take advantage, he is doomed to flounder. I can't recommend it strongly enough. Hell, I triple recommend it. " - Jeff Pearlman NY Times Best Selling Author

About the Author

Chris Dessi is a CEO of Silverback Social. He is also an award winning digital thinker, television & radio commentator, author, blogger, and public speaker. Throughout his career in New York and London Chris has worked with Fortune 500 businesses and start-ups alike. His deep marketing acumen combined with his passion for psychology, sociology and cultural studies all reside at the fulcrum of his manifesto that social media is much more of a spiritual awakening rather than a technological one. This revolutionary perspective has propelled his personality into the New York media landscape. Dessi is a regular social media expert contributor on Fox Evening News, and Good Day New York. He has appeared on the Steve Adubato show One to One, and has made Radio appearances on the John Gambling show on WOR Radio in NYC, and the Mary Beth Marsden show in Baltimore on WBAL. His first book "Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It", shot to #1 on Amazon.com's Hot New Releases in it's first two weeks of publication. In addition to his writing and work in social media, Chris is active on the college lecturing circuit. Coaching students how to leverage social media to benefit their personal brand message and their career. He has guest lectured to students around the country including Marist College, Manhattanville College, Loyola University in Maryland, and at Harrisburg University of Science and Technology Social Media Summit. As a result of the work and impact via television and radio in the New York metropolitan area Chris was recently selected by the Business Council of Westchester's 40 under 40. He has been quoted in Mashable, and has lectured about the power of social media to the United States Marines aboard the Intrepid Sea Air and Space Museum. He is a featured contributor on Social Media Today and The Social Customer. He lives in Chappaqua with his wife Laura and their two girls Talia & Olivia

Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (February 17, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 150 pages
  • ISBN-10 ‏ : ‎ 1469974789
  • ISBN-13 ‏ : ‎ 978-1469974781
  • Item Weight ‏ : ‎ 5.4 ounces
  • Dimensions ‏ : ‎ 5 x 0.34 x 8 inches
  • Customer Reviews:
    4.3 out of 5 stars 19

About the author

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Christopher Dessi

Christopher Dessi

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Chris is a renowned serial Tech entrepreneur, 3x best-selling author, and TEDx speaker. He has held leadership roles at some of the world's most successful software companies, including Buddy Media (acquired by Salesforce). He is the former Founder & CEO of Silverback, an award-winning digital marketing agency he ran for nearly ten years before selling it to Performline, Inc. He has launched and then sold four leading technology conferences. He has been featured in Forbes, Fortune, Success, and Sports Illustrated magazines.

Chris is the Chief Revenue Officer at Diamond Standard—the world's first regulator-approved diamond commodity.

During his 25-year career in New York and London, Chris won the SmartCEO Future 50 Award in 2016, the Hermes Creative Award in 2015, and the Fair Media Council Folio Award in 2014. With his deep understanding of the technology industry, he is a regular expert commentator on CNBC, CNN, Fox News, Good Day New York, & FOX BUSINESS’s Varney & Co. One of his greatest honors was to deliver a keynote presentation to the United States Marines aboard the Intrepid Sea Air & Space Museum.

In 2012, the Business Council of Westchester honored Dessi as a 40 Under 40 winner for exemplifying leadership, foresight, and a vision for the future of Westchester County, where he currently resides with his wife and two daughters.

Chris holds an Executive Certificate from MIT's Sloan School of Management. He is a certified Scrum Master. He graduated with a BA in Psychology from Loyola University Maryland and an MS in Direct and Interactive Marketing from New York University.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
19 global ratings

Top reviews from the United States

Rebecca F
5.0 out of 5 stars Inspirational read!
Reviewed in the United States on June 20, 2012
Verified Purchase
When first glancing at the title, I thought this book would be more about how to use social media from a business perspective. At times, these types of books can be text book-like and a bit hard to dredge through. As a social media marketing professional, I have read much on social strategies, how to incorporate social into marketing plans, what platforms do what and what tools work best, etc. (blah, blah, blah). I was pleasantly surprised in reading Chris Dessi's book-- he did exactly what he should in terms of social media. The fundamental principle of social media is being social, interacting with people, and being personal. I love that he told his story in terms of how he was personally affected by social media-- in his career and in life. For someone who is caught up in the everyday world of social media marketing, like myself, I think it's important to take a step back once in a while and remember this is about people and how they connect. If the old way of marketing is about telling people about a product, the new way of marketing is about finding out how people engage around or connect with others regarding the product-- and listening to those people, servicing them and changing the product to make it better for them. Chris's passion for social media and for life is infectious, bringing the reader back to the basics, showing the importance of everyday connections and how social media can help. A fast, easy read that keeps you engaged and is truly inspiring-- it's worth a read!
4 people found this helpful
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M. J. Smith
4.0 out of 5 stars Great Overview
Reviewed in the United States on February 6, 2014
Verified Purchase
This is a great view of social media from 50,000 feet up but doesn't contain a lot of the detailed 'how to' information needed to make it happen. I recommend it to anyone who has little or no understanding of social media so they will understand why they need to jump in and get started ASAP.
One person found this helpful
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Matt D.
5.0 out of 5 stars An Uplifting, Inspiring, and Invaluable Insight into the World of Social Media
Reviewed in the United States on February 12, 2012
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Your World is Exploding is a must read for anyone confused about how to get started in entering or maximizing the world of social media. Chris Dessi takes you on a timeless journey, stopping at many childhood memories we all relate to along the way, then equating those memories to lessons in life, and drawing on those lessons as opportunities to make dreams into realities through the use of social media. Dessi provides invaluable references and the tools throughout this blueprint to build a better you through the social awareness abounding all around us (a spiritual awakening) or building a better business and reaching new heights through social media. A must read for anyone who is thinking about opening their own business, currently owns their own business, or possesses a dream that they thought was once slipping through their hands. Dessi provides the message clear, "do or die" and provides the road map to success by breaking the fears of "pedaling our bicycles downhill"! The plan has been presented to us by Chris Dessi, now is the time to study this plan and climb to new heights!
One person found this helpful
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Bridget
3.0 out of 5 stars Average
Reviewed in the United States on February 20, 2012
I anxiously downloaded this book to gain insight into the psychology of social media. Unfortunately I did not take away much at all, other than the author shares my love of 80s hair bands. Luckily it was a fast read (about 60 minutes). I gave the book 3 stars only because of the continual reiteration of keeping a personal component a part of any social media endeavor.
3 people found this helpful
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Sonaly
5.0 out of 5 stars Evolve or Die
Reviewed in the United States on March 7, 2012
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Chris Dessi is really passionate about social media and, through his writing, it is infectious. His book is a quick read and he uses great personal stories to make his point, which is exactly what he says makes a good blog or tweet. This is not a step-by-step intro on how to start a blog, but even better, an understanding of why we should all be engaging in social media in the first place. He suggests that social media is "spiritual awakening", using technology to connect us to others in a way like never before. Chris Dessi really understands people and what drives them to others. Social media is about people. Afterall, Mark Zuckerberg, founder of Facebook and someone who knows a thing or two about social media, was a psychology major (like Chris Dessi) at Harvard.

I highly recommend this book.
One person found this helpful
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JZ
5.0 out of 5 stars Stay Ahead of the Curve
Reviewed in the United States on June 19, 2012
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For a first time author I thought Chris nailed it with a good mix of big picture background information, interesting examples, and practical tips that even the least tech savvy people will understand. Most importantly the way Chris wrote the book mirrors his blog - [...] - philosophy. By being up front, honest and including personal experiences it allows for a better reading experience. The same way a consumer feels comfortable with a company they can relate to, a reader finds comfort in an author they can relate to.

The content gives a unique and detailed overview of the ever changing world of social media. The information is extremely valuable for b2c, b2b and individuals looking to market themselves. I have already begun applying many of the principles in my own life.
2 people found this helpful
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Andrew Clinkman
5.0 out of 5 stars Get out there and do something!
Reviewed in the United States on July 15, 2012
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In life, there are certain people that you'll meet with contagious energy; Chris Dessi is one of those people. I've read many books on social media and business and Dessi's book, while a quick read, is full of motivation for the social media enthusiast.

'Your World is Exploding' definitely hits on key points, such as the necessity of creating a blog, being social, and producing thoughtful content. After reading it, I found myself compelled to improve my social reach.

For just a few bucks on the Kindle, and in less than 2 hours of reading, you'll find yourself asking "why don't I blog more?".
3 people found this helpful
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Amanda Huggins
5.0 out of 5 stars A #SM Guide for All
Reviewed in the United States on January 30, 2012
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I met Chris Dessi when he lectured at Marist College back in 2011. I - and many of my peers - left the lecture inspired and excited by social media. He was open, honest, and engaging in his lecture, and I was pleased to find Dessi poured that same energy into his first book.

Dessi's energy and passion for social media is unmatched. His real-life anecdotes make the ever-changing world of social media tangible for readers, and his words are sure to ignite change in even the most social media-shy professionals.

In a nutshell: this book is a must-read.
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