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Rimmel London Soft Kohl Eyeliner - Pure White

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4.3 1,897 ratings

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Amazon's Choice in Eye Liners by Rimmel London

Typical price:	$6.48 Details This is determined using the 90-day median price paid by customers for the product on Amazon. We exclude prices paid by customers for the product during a limited time deal. Learn more
Price:	$6.06 Get Fast, Free Shipping with Amazon Prime FREE Returns Return this item for free Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges Learn more about free returns. How to return the item? Go to your orders and start the return Select the return method Ship it!
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Purchase options and add-ons

Color	Pure White
Brand	Rimmel London
Item Form	Pencil
Special Feature	Smudge proof
Material Type Free	Alcohol Free

About this item

Soft Kohl Kajal Eye Pencil by Rimmel London Pure White 071, 1.2g
Rimmel Soft Kohl Kajal Eye Pencil gives dense colour application, which can be blended into the lid for a softly smudged look. The formula is soft, rich and easy to apply with a traditional pencil to create bolder, thicker lines for the ultimate eye definition that lasts all day.
Rimmel London
1.2 g

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Rimmel ScandalEyes Exaggerate Eye Definer, Snow White
$8.72 ($8.72 / Count)
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Rimmel London Soft Kohl Eyeliner - Pure White

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Rimmel London Scandaleyes Waterproof Kohl Kajal Eyeliner Pencil, Intense Color, Long-Wearing, Smudge-Proof, 005, Nude, 0.04oz

$4.99

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e.l.f., Dual-Pencil Sharpener, Convenient, Essential Tool, Sharpens, Easy To Clean, Travel-Friendly, Compact, Includes Bonus

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Product Description

RIMMEL London
Made in Italy
Net Wt. 0.04 oz. (1.2g) e

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 0.31 x 0.31 x 5.04 inches; 0.18 ounces
Item model number ‏ : ‎ 5012874026043
Manufacturer ‏ : ‎ Rimmel London
ASIN ‏ : ‎ B000P20JWW

Best Sellers Rank: #81,221 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #595 in Eye Liners

Customer Reviews:
4.3 1,897 ratings

Compare with similar items

	This Item Rimmel London Soft Kohl Eyeliner - Pure White	Recommendations Rimmel London Soft Kohl Kajal Professional Eye Pencil, Denim Blue, 0.04 Ounce	dummy NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk	dummy Rimmel Soft Kohl Eyeliner, Denim Blue	dummy Rimmel London Exaggerate Eye Definer Crayon Waterproof - 263 Starlit Black Eyeliner Women 0.01 oz	dummy Rimmel Scandaleyes Waterproof Kohl Kajal Eyeliner, Silver, 0.042 oz by Rimmel
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	-6% $6.06 Typical: $6.48	$15.99	-9% $5.49 List: $6.00	$9.68	-39% $5.00 Typical: $8.18	$6.99
Delivery	Get it as soon as Thursday, May 2	—	Get it as soon as Thursday, May 2	—	Get it as soon as Monday, May 6	Get it May 1 - 3
Customer Ratings	4.31,897	3.79	4.376,734	4.31,168	4.617	4.512
Sold By	Belleza-Store	Bella's Beauty US	Amazon.com	Quality Distribution Co	Amazon.com	Mommy Dezarn's Miscellaneous
form	Pencil	Pencil	Pencil	Pencil	Pencil	—
weight	0.01 pounds	0.04 ounces	5.1 grams	0.04 pounds	0.02 pounds	0.04 ounces
finish type	—	—	Satin	—	Glossy	Shimmery
coverage	Light	Full	Full	Full	Full	Light
material feature	Natural	Smudge Proof	Cruelty Free	Fade Resistant	Waterproof	Waterproof

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Customer reviews

4.3 out of 5

1,897 global ratings

How customer reviews and ratings work

Customers say

Customers like the quality, softness, appearance, durability, and color of the eyelid color. For example, they mention it's effective, stays on almost all day, and has good pigment. That said, some complain about the staying power.

AI-generated from the text of customer reviews

18 customers mention15 positive3 negative

Customers like the quality of the eyelid color. They say it's an excellent product, easy to apply, and effective. Some say it works well for the price.

"...This new one works great!..." Read more

"Very smooth, Lovely product, Does need to be reapplied occasionally" Read more

"Pencil is a great product. It glides on easily and creamy which is what I wanted. I use it as an accent to my make-up...." Read more

"I've been using these for years. They work great and work for me!" Read more

15 customers mention15 positive0 negative

Customers are satisfied with the appearance of the eyelid color. They mention that it makes their eyes stand out, brightens them, and makes them look clear. Some say that it is lovely for the wide eyed look and helps tired eyes brighten up. Overall, most are happy with the product's appearance and recommend it to others.

"...It widens my pocahontas shaped eyes and makes them look brighter...." Read more

"...no comparison to Rimmel... It is a nice white..goes on easy ...always looks fresh...A great product! I recommend this above any other..." Read more

"...white is intense but after a few blinks it fades a bit and makes my eyes appear larger. It only takes a second to apply. Very cool." Read more

"This is a great white eyeliner that really makes your eyes stand out. The only drawback is that it doesn't stay on all day." Read more

13 customers mention13 positive0 negative

Customers find the eyelid color easy to apply. They mention it does not pull, it's not too hard, and it only takes a second to apply it. Some say it'll be okay for beginners.

"Goes on nicely ! Would buy again" Read more

"...there is no comparison to Rimmel... It is a nice white..goes on easy ...always looks fresh...A great product!..." Read more

"...Smudges well purposefully but stays put otherwise, making it very easy to use. Highly recommend this brand and color for more dramatic effects." Read more

"...Will be buying this product for the rest of my life. It's not too hard, and not too liquidy. Get compliments on it all the time...." Read more

11 customers mention8 positive3 negative

Customers like the softness of the eyelid color. They say it's smooth, creamy, and easy to create artistic designs. Some say it stays on almost all day and is not uncomfortable when applying.

"...But the pencil is very soft and is not uncomfortable when applying. Wish that it came with a sharpener though" Read more

"Soft enough to easily create artistic designs, even for someone just experimenting...." Read more

"I got this in white. It's not as soft as the white one I purchased several years ago...." Read more

"Very smooth, Lovely product, Does need to be reapplied occasionally" Read more

10 customers mention8 positive2 negative

Customers like the durability of the eyelid color. They mention that it lasts for most of the day, has consistency, and staying power. Some say that it is the best as far as consistency and staying ability.

"...of white eyeliner pencils and this one is by far the best as far as consistency and staying power...." Read more

"...It definitely glides on smooth and lasts half the day(longer if your not working out or have teary eyes) I love all of Rimmels eye wear...." Read more

"...It stay on all day until I remove it. Highly recommend!" Read more

"This product came so dried out that it immediately crumbled upon use, very frustrating! DO NOT BUY!" Read more

9 customers mention9 positive0 negative

Customers like the color of the eyelid color. They mention it's a great color, it makes their eyes pop without being too obvious, and it has good pigment. They also say the pencil goes on smoothly and has good coverage. Overall, customers are happy with the color and recommend it to others.

"...there is no comparison to Rimmel... It is a nice white..goes on easy ...always looks fresh...A great product!..." Read more

"...I use it as an accent to my make-up. The white is very visible without having to go over the lid repeatedly. It stay on all day until I remove it...." Read more

"This pencil goes on smoothly and has good pigment. I did not wear it alone, so I do not really know how long it wears." Read more

"This is a great white eyeliner that really makes your eyes stand out. The only drawback is that it doesn't stay on all day." Read more

6 customers mention6 positive0 negative

Customers like that the eyelid color glides on smoothly.

"I really love this eye pencil!! It glides on so smoothly, and does not irritate my eyes like a lot of them have...." Read more

"...It definitely glides on smooth and lasts half the day(longer if your not working out or have teary eyes) I love all of Rimmels eye wear...." Read more

"...and you get a lot of product aout of it.. but thought this liners glides good, you don't get that much product, so you don't get the white color you..." Read more

"Pencil is a great product. It glides on easily and creamy which is what I wanted. I use it as an accent to my make-up...." Read more

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Sunshine

A Great Product

Reviewed in the United States on December 16, 2019

Color: Pure WhiteVerified Purchase

I have been using Rimmel for a few years now....I have used others in the past... but without a doubt
there is no comparison to Rimmel... It is a nice white..goes on easy ...always looks fresh...
A great product! I recommend this above any other...

One person found this helpful

Helpful

Ziporakat

Great and versatile

Reviewed in the United States on December 19, 2021

Color: Pure WhiteVerified Purchase

Soft enough to easily create artistic designs, even for someone just experimenting. Smudges well purposefully but stays put otherwise, making it very easy to use. Highly recommend this brand and color for more dramatic effects.

4 people found this helpful

Helpful

Krista McCarthy

Lovely for the wide eyed look

Reviewed in the United States on November 16, 2017

Color: Pure WhiteVerified Purchase

Love it! When applied to the water line it will not remain as bold as when first applied and will more leave an impression. But the pencil is very soft and is not uncomfortable when applying. Wish that it came with a sharpener though

2 people found this helpful

Helpful

Angelina

Great!

Reviewed in the United States on March 7, 2024

Color: Pure WhiteVerified Purchase

Goes on nicely ! Would buy again

Helpful

Meri A.

Rimmel London still has quality products at a reasonable cost AND that they still work!

Reviewed in the United States on March 4, 2019

Color: Pure WhiteVerified Purchase

I was so glad to finally find tha Rimmel London Kohl Eyeliner at Amazon! After purchasing many other brands that just don't work well, I was finally able to read the almost indistinguishable brand name on my old pencil. I had used it for so long that I could get no more use out of it and the writing was almost totally indistinguishable. This new one works great! I use it to line my lower lid and it even works to cover some red spots on the rest of my face prior to applying my Pur-brand foundation.

One person found this helpful

Helpful

Christina Canter

My favorite white eyeliner

Reviewed in the United States on August 17, 2023

Color: Pure WhiteVerified Purchase

I have tried a number of white eyeliner pencils and this one is by far the best as far as consistency and staying power. I’ve worn my old one down to a sliver (lasts a really long time) and tossed all the other brands I tried.

One person found this helpful

Helpful

KByrne32

DRY

Reviewed in the United States on August 19, 2023

Color: Pure WhiteVerified Purchase

This product came so dried out that it immediately crumbled upon use, very frustrating! DO NOT BUY!

One person found this helpful

Helpful

Cassie Marie

Wonderful product!

Reviewed in the United States on May 8, 2015

Color: Pure WhiteVerified Purchase

I really love this eye pencil!! It glides on so smoothly, and does not irritate my eyes like a lot of them have. It widens my pocahontas shaped eyes and makes them look brighter. I would highly recommend this to anyone with smaller eyes, or just for anyone who likes to have fun and play things up a bit for the upper lid!

3 people found this helpful

Helpful

Top reviews from other countries

Translate all reviews to English

Cornacchia Stéphanie

Très bien

Reviewed in France on November 25, 2023

Color: Pure WhiteVerified Purchase

Très bon produit, ce crayon est juste super et tient longtemps

Translate review to English

Annette R.

Endlich

Reviewed in Germany on July 30, 2023

Color: Pure WhiteVerified Purchase

Ein Kajal, der auf der Wasserlinie hält und die Augen nicht reizt.

Translate review to English

catlover

Rimmel Eye Pencils Are Very Good

Reviewed in Canada on March 23, 2018

Color: Pure WhiteVerified Purchase

I like Rimmel eye pencils a lot and this is no exception. Of course, with eye pencils that need sharpening, I suggest putting out a bit more money for a good quality eye/lip pencil sharpener. If you have a decent sharpener, Rimmel eye pencils are a dream to sharpen. Application with this pencil is very easy as it glides on. This white pencil has a wee bit of a sparkle but it is not very obvious. If anything, it lifts up the colour nicely. I highly recommend this pencil and have recommended it to it to friends. The value for the price is remarkable!

One person found this helpful

BStewart84

Make up bag must have!

Reviewed in the United Kingdom on November 1, 2019

Color: Pure WhiteVerified Purchase

Great little make up tool - long lasting, inexpensive and great for making your eyes stand out. Highly recommended

Silvia

Buon prodotto con prezzo valido

Reviewed in Italy on January 5, 2024

Color: Pure WhiteVerified Purchase

La uso sia per il trucco occhi che per il trattamento con luce pulsata e la trovo ottima per entrambe gli utilizzi! Morbida, scrivente e duratura!

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Style Code Live: Easy Party Eyes | Glitter Green

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Rimmel London Soft Kohl Eyeliner - Pure White

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About this item

There is a newer version of this item:

Frequently bought together

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Product Description

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Style Code Live: Easy Party Eyes | Glitter Green

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Sold by: Belleza-Store