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Traction: Get a Grip on Your Business Hardcover – April 3, 2012

by Gino Wickman (Author)
4.6 4.6 out of 5 stars 8,251 ratings
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Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 170,000 companies have discovered what EOS can do.

In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.

For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.
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Previous page
  1. Print length
    246 pages
  2. Language
    English
  3. Publisher
    BenBella Books
  4. Publication date
    April 3, 2012
  5. Dimensions
    6.19 x 1 x 9.31 inches
  6. ISBN-10
    9781936661848
  7. ISBN-13
    978-1936661848
  8. See all details
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Popular Highlights in this book
What are popular highlights?
Previous page
  1. Above all else, your leaders need to be able to simplify, delegate, predict, systemize, and structure.
    Highlighted by 11,318 Kindle readers
  2. Clarify your vision and you will make better decisions about people, processes, finances, strategies, and customers.
    Highlighted by 8,696 Kindle readers
  3. What is vision? It’s clearly defining who and what your organization is, where it’s going and how it’s going to get there.
    Highlighted by 8,259 Kindle readers
  4. A Scorecard is a weekly report containing five to 15 high-level numbers for the organization.
    Highlighted by 7,196 Kindle readers
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From the Publisher

cover

Dan Moshe

Ronald A. Blank

Karl Stark & Bill Stewart

Editorial Reviews

Review

"Since implementing the entrepreneurial operating system outlined in [Traction], my company has been more productive than ever. . . . The book brings proven business best practices from the top thought leaders in business into one hands-on manual that you can apply today."
—Dan Moshe, founder and CEO of Tech Guru, for The Business Journals' "The most important business books ever written"

"Implementing [Traction's] structured approach at Avondale has had a tremendous impact on our leadership's productivity and has improved operations throughout the organization."
—Karl Stark and Bill Stewart, cofounders, Avondale

"The concepts and tools that have been masterfully captured in the pages of this book have provided some of the magic that has helped us grow our business 300 percent over the last five years. Don't miss it!"
—Craig Erlich, CEO, pulse220

"The concepts in this book have changed my life! I'm now able to let go of the day to day, knowing I have developed a team that can efficiently handle the details. We have consistently grown every year for the last four years in a very tough market, while the competition has struggled."
—Ronald A. Blank, President, The Franklin Companies

"Having coached and trained over 13,000 entrepreneurs, I know the challenges they face. This book is a must for any business owner and their management team. Traction provides a powerful, practical, and simple system for running your business."
—Dan Sullivan, President and Founder, The Strategic Coach

"With the Traction tools in place, we now have faster growth, increased profitability and great people that we enjoy working with. Our growth rate has averaged over 20 percent per year. These results put us in a position to sell our company to a public company for above-normal multiples and reacquire the company after just a year and a half."
—Rob Dube, President, Image One

"The Traction principles have helped me build a solid leadership team, crystallize our plan, and create the discipline to take the organization to the next level."
—Sam Simon, President & CEO, Atlas Oil Company

"Traction is far and away the most potent and useful approach I've ever seen for running a successful company. The content is bulletproof! You have to read this book."
—Vince Poscente, Bestselling author of The Age of Speed

"The concepts in this book have revolutionized our enterprise. We are highly profitable, adroit, flexible, and have a results-oriented culture. Working with Gino's tools has made a meaningful difference in who we are today."
—Albert M. Berriz, CEO, McKinley

"The tools are sensible, effective, and a must for any organization, entrepreneur, or leader. I personally use them within my national real estate valuation company and this year we grew 150 percent, after being in business for more than 14 years."
—Darton Case, President, The Entrepreneurs' Organization

"The concepts in Traction saved our company from mediocrity and propelled us to excellence. They have provided us with the tools to deal with any situation that might arise and better yet, to head off some situations at the pass. We now have all the right people in the right seats doing the right jobs.
—Rob Tamblyn, President, The Benefits Company

"By applying the Traction disciplines we have been able to grow revenue by 50 percent over the last three years and profit exponentially more."
—Robert Schechter, C.L.U., Ch.F.C., Chairman, Schechter Wealth Strategies

"Traction is a must-read. What you will learn are the same tools that have enabled me to grow my business 100 percent over the last three years while staying balanced and having fun. This book will change your life."
—Bernie Ronnisch, President, Ronnisch Construction Group

About the Author

Gino Wickman's passion is helping people get what they want from their businesses. To fulfill that passion, Wickman created the Entrepreneurial Operating System (EOS)®, a holistic system that, when implemented in an organization, helps leaders run better businesses, get better control, have better life balance, and gain more traction; with the entire organization advancing together as a healthy, functional and cohesive team. Wickman spends most of his time as an EOS Implementer, working hands-on with the leadership teams of entrepreneurial companies to help them fully implement EOS in their organizations. He is the founder of EOS Worldwide, a growing organization of successful entrepreneurs from a variety of business backgrounds collaborating as certified EOS Implementers to help people throughout the world to experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.

Product details

  • ASIN ‏ : ‎ 1936661845
  • Publisher ‏ : ‎ BenBella Books; Reprint edition (April 3, 2012)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 246 pages
  • ISBN-10 ‏ : ‎ 9781936661848
  • ISBN-13 ‏ : ‎ 978-1936661848
  • Item Weight ‏ : ‎ 1.04 pounds
  • Dimensions ‏ : ‎ 6.19 x 1 x 9.31 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 8,251 ratings

About the author

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Gino Wickman

Gino Wickman

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An entrepreneur since the age of 21, Gino has always had an obsession for learning what makes businesses and entrepreneurs thrive.

At 25, Gino took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company.

Gino then set out to help entrepreneurs and leaders get what they want from their businesses and lives.

Based on his years of real-word experience, Gino created the Entrepreneurial Operating System® (EOS®), a practical method for helping companies achieve greatness.

Gino has personally delivered more than 2,000 full-day sessions for more than 135 companies, helping them implement EOS. He is also the author of the award-winning, best-selling book Traction: Get a Grip on Your Business, which has sold over 1 million copies, as well as five other books in the Traction Library that have sold almost 3 million copies.

Today Gino’s focus remains on helping entrepreneurs and leaders, maximize their freedom, creativity, and impact through teaching and speaking on the following topics:

👉 ENTREPRENEURIAL LEAP — Gino’s passion project, focused on helping entrepreneurs-in-the-making, is packed with real-life stories and practical advice. Entrepreneurial Leap is a simple how-to manual to help you start a better start-up.

👉 ROCKET FUEL — Rocket Fuel details the integral roles of the Visionary and Integrator™ and explains how an effective relationship between the two can thrive. When these two people come together to share their natural talents and innate skill sets, they have the power to reach new heights for virtually any company or organization.

👉 EOS (ENTREPRENEURIAL OPERATING SYSTEM) — EOS is a set of simple concepts and practical tools used by more than 250,000 companies around the world to clarify, simplify, and achieve their vision.

👉 THE EOS LIFE — You deserve to live your ideal life. As an entrepreneurial business leader, you already know how hard it can be just to create a non-ideal life. Now let Gino show you how to create the entrepreneurial life you always hoped and dreamed it could be.

👉 THE 10 DISCIPLINES FOR MANAGING AND MAXIMIZING YOUR ENERGY — Each of these disciplines is fast, simple, and powerful. They will help you expand, focus, and manage your energy. Each one of them is fully customizable to you, because you are a unique individual.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
8,251 global ratings
Great book so far. But came damaged.
3 Stars
Great book so far. But came damaged.
The book seems really good so far unfortunately it must have been damaged during transit and has a good size chunk ripped from the bottom corner.
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Top reviews from the United States

Anthony Customer
5.0 out of 5 stars Excellent book for Entrepreneurs
Reviewed in the United States on March 11, 2024
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Well written roadmap to success.
One person found this helpful
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Julie La Crout
5.0 out of 5 stars Provides a real roadmap for effective organization
Reviewed in the United States on August 25, 2023
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Before reading, I didn’t really understand why this book is called “Traction.”

Traction is the grip that tires have on a road or other surface. I know it also says “get a grip on your business,” so it almost makes sense — but the act of “getting a grip” usually involves imagery related to hands, not tires.

It didn’t take long before I started to understand: It’s called “Traction” because it’s going to help us stop spinning our wheels as an organization and get somewhere.

This book was recommended to me by multiple people separately as I discussed struggles as a manager where my team always had our ducks in a row, but then would get bottlenecked and held back whenever we needed another team’s help with a project. There was a lot of “hurry up and wait” going on, where my team would finish our parts of a project and then get stuck waiting for others who viewed their own projects as higher priority.

The real problem was disorganization and a lack of communication from the top down. Everyone had a different idea of what the companies top priorities are or should be.

Then the CEO read this book and started making changes based on it. Many of the changes aggravated or upset me, from pulling the executive team aside for a full week to rewrite our core values while I was trying to get the ball rolling on 4th quarter marketing plans to firing people who I didn’t think deserved to be fired.

Then I read this book and I now understand what’s happening, including the firings. Did they “deserve” to get fired? In most cases, no. But they were all cases where someone was either not quite the right person for the job or we didn’t really have a need for their skill set and it was a waste to keep them on payroll for sentimental reasons.

Now I feel I should clarify this is NOT a book about firing people lol that’s just an example of how I witnessed my employer implementing some of the concepts in the book.

No, Traction is a book about getting your organization organized, getting everyone (and I mean EVERYONE) on the same page and focused on the correct priorities, and fostering healthy communication between teams… And this description barely scratches the surface.

Most “business books” I’ve read are full of fluff and often not even good fluff. Traction isn’t like that. Every chapter contains legitimate value and it lays out a system that will help your organization stop spinning its wheels.
23 people found this helpful
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Campbell Family
5.0 out of 5 stars Simple and Effective Program for Staying on Track
Reviewed in the United States on May 5, 2024
Verified Purchase
I got this book on recommendation from another entrepreneur and I've loved it. It's a framework that can apply to any type of business but help you stay on top of what is really important along with your leadership team. We've been implementing it in one of my businesses and it has greatly helped.
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Ivan
4.0 out of 5 stars Good overview, easy read
Reviewed in the United States on March 6, 2024
Verified Purchase
Could drop a few of the testimonials to save time.
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Dale Berkebile Jr.
5.0 out of 5 stars Change the game, change your life, win big!
Reviewed in the United States on November 4, 2014
Verified Purchase
So I have been in business some 16 years. I am an expert in my field and even on the bleeding edge of the field over the last few years. I have no formal business education so I studied for years at the school of hard-knocks to get my MBA. I've read every book I could get my hand on. I applied as much as I could, but my business struggled to grow to the size I wanted and needed in order to do the level of business I wanted to do.

I've read most of Michael Gerber's book based on the E-myth concept which I was certainly in. So for 5 to 10 years I worked on the business instead of in it. The big takeaway from all the E-myth books and even several E-myth Worldwide training I did. However as much as I understood the importance of processes and delegating and managing better I still struggled.

Then I had a friend recommend I read Traction and the partner book Get A Grip. WOW! This stuff really made it all click. The years of business study are all now being applied in a simple and manageable way. In the first 30 days of being introduced to Traction, I read it, listened to the audio version twice and read Get A Grip and listened to half of the audio version currently. On top of that I started applying the strategy to my business.

I have never been more focused and more clear about how to hit the big future goals I am going after. I know that over the next 50ish days (of Q4 year end) we will have this system up and running and my business will be in a place it has never been before… accurately predicting future projections, solving real problems and issues forever and growing at pace that we've never experienced before.

I've read Good To Great a few times and you know really struggled with figuring out how a small business like mine could define and create the "right seats" so that we would understand how to attract and keep the "right people" in those seats. Although I didn't get this from Jim Collins book, the theory made sense. Implementation on the other hand was the challenge. Traction took the theory of Good To Great and made it applicable for me.

Now granted I also am now working with EOS Worldwide to roll-out these strategies faster, but that is the thing… Traction is all about application. The book is titled Traction for a reason, reading opens your eye to more than just business theory, it also delivers the tools you need to get traction. At least for my company it seems to be. I have only been at this for 30-40 days and things are sick. I mean we are seriously getting TRACTION! I can't wait to see where we are at in 3 months, 6 months, 1 year, 3 years, and 10 years. At this rate the future is looking pretty darn bright.

If you are a small business owner or small CEO that is frustrated with your company and feels like you've done it all and wasted a ton of cash and time trying every business theory and concept that came along and have little to show for it, then you may want to read Traction. This is the best damn business book I have read EVER! Only because it is real world and it give you more then theory, it actually gives you the tools you need to run and manage your business, your people, your clients, your profits and even your personal life (if you're working like a dog and missing family time, this book will help you get control of your personal life as well)! I highly recommend this book to anyone running a business that feels out of control.
48 people found this helpful
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Karen Sandvoss
5.0 out of 5 stars Great for wrangling in the chaos of a new business.
Reviewed in the United States on April 15, 2024
Verified Purchase
We heard about this book from several friends and use it for our property management company. The ideas are outlined super clearly and we reference the book often to make sure we're on track for our weekly team meetings as well as our quarterly and yearly reviews. Just the Level 10 meeting idea alone is worth the price of the book.
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js
5.0 out of 5 stars Cannot recommend enough!
Reviewed in the United States on May 7, 2024
Verified Purchase
This book has radically changed our business. If you are looking to bring clarity and alignment to you organization, this book contains the tools you need to deliver it.
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Stefanie
3.0 out of 5 stars Great book so far. But came damaged.
Reviewed in the United States on May 2, 2024
Verified Purchase
The book seems really good so far unfortunately it must have been damaged during transit and has a good size chunk ripped from the bottom corner.
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Stefanie
3.0 out of 5 stars Great book so far. But came damaged.
Reviewed in the United States on May 2, 2024
The book seems really good so far unfortunately it must have been damaged during transit and has a good size chunk ripped from the bottom corner.
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Guillaume
5.0 out of 5 stars It got the organisation I work with structured
Reviewed in Canada on May 3, 2024
Verified Purchase
Better information than any marketing, business degree you can find. It deliver exactly what it says. Just amazing.
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Haresh Singh
5.0 out of 5 stars It's working manual
Reviewed in India on February 24, 2024
Verified Purchase
It's a working manual. Easy to understand. It is very helpful book for all size businesses. Author has not hide anything. I have made notes and started implementing it in my business.
Quality of Paper and Print is good. Fonts are easily readable. Get benefits from this book to organize your business.
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Haresh Singh
5.0 out of 5 stars It's working manual
Reviewed in India on February 24, 2024
It's a working manual. Easy to understand. It is very helpful book for all size businesses. Author has not hide anything. I have made notes and started implementing it in my business.
Quality of Paper and Print is good. Fonts are easily readable. Get benefits from this book to organize your business.
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Ramsés Morín
5.0 out of 5 stars Me encantó
Reviewed in Mexico on December 7, 2020
Verified Purchase
Me encanto el libro aunque dice que está usado no lo parece esta súper bien cuidado como si lo hubiera agarrado del estante. Y del contenido lo empecé a leer y suena muy prometedor, me lo recomendó la dueña de la empresa en la que trabajo así que voy a aplicar los principios.
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Vizzy
5.0 out of 5 stars Good book
Reviewed in Germany on March 25, 2022
Verified Purchase
I just read it for the time being. I wanted to know how businesses function but it answers the question to how to run a business and how to motivate everyone and make proper decisions. It seems this book could be implemented in practise because of worksheets it provides.
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cesar carneiro penna
4.0 out of 5 stars Um livro típico de consultoria que ajuda a trazer etsrutura para o seu negócio
Reviewed in Brazil on February 28, 2019
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Gino Wickman é certamente um grande estudioso das melhores práticas de gestão do mercado. Traction é um livro que apresenta um modelo altamente estruturado de gestão. Achei que o material faz uma curadoria boa das melhores práticas e foca em muitas das coisas que acredito. Por outro lado achei a abordagem um pouco tradicional demais, voltada para mercados de baixa variabilidade e pouco permissiva em relação às capacidade de aprendizagem e adaptação.

O modelo é fundamentado em conceitos consagrados, como visão, valores, prestação de contas, reuniões, scorecards e por aí vai. É um livro da geração vamos colocar as pessoas certas nos locais certos, estabelecer metas, medir, acompanhar, formalizar processos, dar uma visão de longo prazo e cobrar a prática dos nossos valores.

Dei 4 estrelas mais pelo que ficou de fora da obra do que pelo ficou de dentro. Considerei Traction uma obra bem curada para ensinar sobre a gestão tradicional. Não a considero necessária nem suficiente para a gestão de um negócio, mas pode ser de grande valia para colocar "ordem na casa".
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