Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime and start saving today with fast, free delivery

Paperback
$22.45

List Price: $24.95 Details

Save: $2.50 (10%)

Get Fast, Free Shipping with Amazon Prime FREE Returns

FREE delivery Wednesday, March 27 on orders shipped by Amazon over $35

Select delivery location

Only 1 left in stock - order soon.

$$22.45 () Includes selected options. Includes initial monthly payment and selected options. Details

Ships from

Amazon

Ships from

Amazon

Sold by

LogosBooks

Sold by

LogosBooks

Returns

Eligible for Return, Refund or Replacement within 30 days of receipt

Returns

Eligible for Return, Refund or Replacement within 30 days of receipt

This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.

Read full return policy

Payment

Secure transaction

Payment

Secure transaction

We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more

Details

Add a gift receipt for easy returns

Get Fast, Free Shipping with Amazon Prime

FREE delivery Wednesday, March 27 on orders shipped by Amazon over $35

Select delivery location

Used: Good | Details

Sold by Jenson Books Inc

Fulfilled by Amazon

Access codes and supplements are not guaranteed with used items.

Other Sellers on Amazon

Added

Not added

$22.46
FREE Shipping on orders over $35.00 shipped by Amazon.

Sold by: violet33

Added

Not added

$22.47
FREE Shipping on orders over $35.00 shipped by Amazon.

Sold by: Mesom Book

Added

Not added

$22.49
FREE Shipping on orders over $35.00 shipped by Amazon.

Sold by: EarthPositive

Image Unavailable

Image not available for
Color:

To view this video download Flash Player

Follow the authors

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) Paperback – October 17, 2017

by Perry Marshall (Author), Mike Rhodes (Author), Bryan Todd (Author)

4.5 382 ratings

Part of: Ultimate (13 books)

See all formats and editions

{"desktop_buybox_group_1":[{"displayPrice":"$22.45","priceAmount":22.45,"currencySymbol":"$","integerValue":"22","decimalSeparator":".","fractionalValue":"45","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"KgsOyQYyv2P4K4VFacUnpM%2B7Imah%2BmRRxU5M5kAGVFDhIcz89T3I3JTtRLEq%2F8pqabw%2BPPU9Lj3kN2dXXM2fLFFvfeimgl0XJAb8HkzlHpj%2FWgTDAhcGehAfVGkry3EC7m0FCfAKPAZWz1dt%2BdHOsP42bWzmrE%2B6AGcOhW1xgUadrR3I%2B49VHw%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$9.00","priceAmount":9.00,"currencySymbol":"$","integerValue":"9","decimalSeparator":".","fractionalValue":"00","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"KgsOyQYyv2P4K4VFacUnpM%2B7Imah%2BmRRpo2GSKqFoprL2Q9RqBCHCT2UyYj7%2BxCjUhC2PvEmCpVkF17M3VOB87hiIGkIfoyBpLLGCls1AOtM0%2BBBT%2BY126DSSDNv7wBukqHT0GMSHO%2Fh%2FEeVWTUhk0RhB04S1Wv31s2%2BvatoEmnAZfYw2tddS9nTKKapaI7L","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

THIS EDITION IS OUT OF DATE. PLEASE FIND THE CURRENT VERSION:ULTIMATE GUIDE TO GOOGLE ADVERTISING 6TH EDITION BY PERRY MARSHALL, MIKE RHODES AND BRYAN TODD.Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

Powerful bidding strategies using remarketing lists for search ads
New ad extension features
Automation capabilities using AdWords scripts
Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Part of series

Ultimate
Print length

380 pages
Language

English
Publisher

Entrepreneur Press
Publication date

October 17, 2017
Dimensions

8 x 0.75 x 10 inches
ISBN-10

9781599186122
ISBN-13

978-1599186122
See all details

Frequently bought together

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

$22.45

Get it as soon as Wednesday, Mar 27

Only 1 left in stock - order soon.

Sold by LogosBooks and ships from Amazon Fulfillment.

+

$16.99

Get it as soon as Saturday, Mar 23

In Stock

Ships from and sold by Amazon.com.

+

Ultimate Guide to Local Business Marketing (Ultimate Series)

$18.62

Get it as soon as Saturday, Mar 23

Only 15 left in stock - order soon.

Ships from and sold by Amazon.com.

Total price:

To see our price, add these items to your cart.

Try again!

Details

Added to Cart

Some of these items ship sooner than the others.

Show details Hide details

Choose items to buy together.

Perry Marshall
258
Paperback
42 offers from $7.90
Perry Marshall
309
Paperback
59 offers from $1.40
Perry Marshall
1,342
Paperback
110 offers from $1.80
Jason McDonald
252
Paperback
3 offers from $39.99
Will Coombe
1,817
Paperback
27 offers from $9.97
Tim Cameron-Kitchen
787
Paperback
1 offer from $7.99

Editorial Reviews

Review

The how-to's throughout the volume are its greatest strength because the authors not only provide lucid explanations, they often include screenshots that illustrate tactics and techniques as well.

The content is more expansive than keywords alone; also included are excellent chapters on writing Google ads, following the company's editorial guidelines, split testing, conversion tracking, bidding strategies, and more. The manual also goes beyond Google AdWords to cover landing pages, Google's Display Network, advertising on YouTube, Google Shopping Campaigns, Google Analytics, and remarketing (aka behavioral retargeting), which the authors call "the single most profitable online advertising strategy."

The chapters on marketing are particularly astute. For example, an ode to the 80/20 rule (with material extracted and condensed from Marshall's book on the subject) takes the popular formula and demonstrates how it can extend to online marketing and "just about everything you can measure in a business."

An exemplary Google AdWords manual that could easily prevent costly mistakes and help boost profits.

-Kirkus Reviews

About the Author

Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients spanning 300 industries seek him for his capacity to integrate many disparate fields: sales, engineering, art, and psychology. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry. Techniques he pioneered are standard best practices today. More recently, he's turned "80/20" into a verb. 80/20 is not just a fact *about* your business, it's an action you take *on* your business. His works include 80/20 Sales & Marketing, The Ultimate Guide to Google AdWords (4th Edition), the world's most popular book on Google advertising, and The Ultimate Guide to Facebook Advertising (2nd Edition) and Ultimate Guide to Local Business Marketing.

Mike Rhodes, CEO and founder of WebSavvy, is an international speaker and bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.

Bryan Todd is an international marketing consultant and Google AdWords specialist.

Product details

ASIN ‏ : ‎ 1599186128
Publisher ‏ : ‎ Entrepreneur Press; 5th edition (October 17, 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 380 pages
ISBN-10 ‏ : ‎ 9781599186122
ISBN-13 ‏ : ‎ 978-1599186122
Item Weight ‏ : ‎ 1.65 pounds
Dimensions ‏ : ‎ 8 x 0.75 x 10 inches

Best Sellers Rank: #1,058,228 in Books (See Top 100 in Books)
- #135 in Online Internet Searching
- #375 in Social Media Guides
- #1,193 in Advertising (Books)

Customer Reviews:
4.5 382 ratings

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Videos

Help others learn more about this product by uploading a video!

Upload your video

Important information

To report an issue with this product or seller, click here.

About the authors

Follow authors to get new release updates, plus improved recommendations.

Mike Rhodes
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Founder of WebSavvy and AgencySavvy, Entrepreneur, International Keynote Speaker and Co-author of the world's best-selling book on AdWords, 'The Ultimate Guide to Google AdWords' with over 100,000 copies sold.
Representing Google on stage at numerous events, Mike has also spoken at The Google Plex in Sydney, Digital Marketer’s Traffic & Conversion, Baby Bathwater, and also for marketing legends Brian Kurtz, Ryan Levesque, Ed Dale and James Schramko.
Mike's focus is always on how to leverage the near future to build more profitable businesses. Helping you figure out 'what's next' for your business, and more importantly what to do to profit from those future trends.
His own Melbourne-based digital agency, WebSavvy, has been building and running campaigns for businesses and brands all around the world for more than a decade. WebSavvy is now Australia's largest independent Google Agency, top 18 global Google Partner and a premium Facebook Partner.
He also teaches hundreds of agencies how to improve what they do - both the technical side of 'how to do Google Ads better' and how to scale their agencies through his paid traffic training and coaching forum, AgencySavvy.
See more on the author's page
Bryan Todd
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Bryan Todd is a writer and web traffic specialist from Lincoln, Nebraska. He’s worked in both Europe and Asia and has spent most of his career teaching – from foreign language and world history to advanced testing methods for the Internet. He has worked with clients in dozens of industries from health care and book publishing to manufacturing and computer software.
See more on the author's page
Perry Marshall
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine.
At London's Royal Society, he announced the world's largest science research challenge, the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He is a published scientist and aims to solve the #1 mystery in Artificial Intelligence and life itself.
His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool.
His Google book laid the foundations for the $100 billion Pay Per Click industry. Marketing legend Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”
He has a degree in Electrical Engineering and lives with his family in Chicago.
Web: www.perrymarshall.com || www.perrymarshall.info || www.evo2.org
See more on the author's page

Customer reviews

4.5 out of 5

382 global ratings

How customer reviews and ratings work

Reviews with images

See all photos

Sort reviews by

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

John Chancellor

Priceless

Reviewed in the United States on March 8, 2007

Verified Purchase

You may be tempted to think this book is just about internet marketing and Google Adwords. It is not. While the central theme is about Google Adwords, there is a wealth of information and advice that applies to running any business.

Perry Marshall is a well known and highly respected expert on Google Adwords. So when he provides information, you should listen.

This book is extremely well written and easy to understand. It is filled with specific examples and gives you step by step instructions on how to implement the advice being given.

As an added bonus, there are selections from Scientific Advertising by Claude Hopkins (written in 1923 and considered a real classic on advertising) . If you did nothing other than read and implement the "Uncle Claude Sez" inserts at the end of each chapter, you would more than pay for the cost of this book.

There are plenty of tools and sources that will help you in making your online (or offline business for that matter)more profitable.

Follow the steps given in this book and you will greatly increase your internet traffic. There is some great solid lessons about the value of testing, testing and then testing some more. Perry and Bryan make it easy to follow and implement. However they do make the observation that most people are rather lazy and will not make the effort to really do the work necessary. They make the point that internet marketing is a real business and if you treat it like a business, it can be highly profitable. However, treat it casually and it will never fulfill your dreams.

Well worth reading, even if you never plan to run an internet business. There a couple of groups that probably hope you don't read it, Google - cause you will slash the cost of your Google Ads and your competitors - cause after reading you will be a much sharper competitor.

5 people found this helpful

Helpful

Alex Cole

Marketing & Sales Battle Plans for Scrappy Entrepreneurs...

Reviewed in the United States on January 29, 2007

Verified Purchase

...it would work for the juggernauts too- but they'd never consider using it. Thank goodness. Us small guys get a real break.

Not an adwords book alone by the undisputed King of the Realm, this is a song, from cover-to-cover on scientific advertising, total quality management, incessant incremental improvement (sometimes with pretty big 'increments')and CRM. Unlike those former and current programs, this is written in a very flowing style, full of real-life examples, and no fluff.

I always highlight books on 1st read- I've got to say that my poor yellow highlighter is crying as I close the book- there's a whole lot of yellow in there, unlike most 'marketing' books I own. I've bought 'Guru' ebooks for 100 times as much that didn't have one tenth the value of this one book.Perry and Todd could have easily marketed it that way, but chose not to, to our great benefit. And on top of that, purchasers get an online supplement worth $85! It's apparent that these guys care about us (well, those other guys 'care' too- enough to empty our pockets as often and as completely as possible).

This is MUST reading for any little scrappy entrepreneur that wants to eat some of the big boys' lunch without going bankrupt (and most won't even know what hit them).

And think of how much fun a huge and growing ROI will be- when it's finally yours.

10 people found this helpful

Helpful

Marc

Perry Did It Again!

Reviewed in the United States on March 12, 2007

Verified Purchase

As a previous customer of the Definitive Guide to Google Adwords, I didn't figure this printed book would be better. It might be a lite version of the massive PDF book that Perry wrote.

However, I got to know Bryan Todd, Perry and so many other things about Adwords that I had no idea.

Perry really did deliver in this one.

After reading the entire book in just 2 days (50% each way on the airplane) I almost plunked down whatever fees I would to get access to my account just to tinker with some of the suggestions.

If you are wondering if the two books are different they are without a doubt.

I think they compliment each other but this printed copy really has some interesting insights the PDF book does not.

The Definitive Guide really digs into setting up campaings and such.

The Ultimate Guide really brings some light to issues not addressed.

Overall it was a fantastic read and a MUST have for anybody who's into Adwords or is even considering that aspect of marketing and traffic.

You will save yourself the cost of the book in just one day by using the techniques contained in here and your CTR's will soar!

5 people found this helpful

Helpful

Top reviews from other countries

Translate all reviews to English

Daniel Erro

Buenísimo para aprender Google Ads

Reviewed in Mexico on October 31, 2019

Verified Purchase

Buenísimo libro si quieres aprender de Google Ads.

Translate review to English

Trena

Bought book to set up first campaign

Reviewed in Canada on May 28, 2018

Verified Purchase

Good book. It provided me with the basic requirements to set up a campaign. The reality is that there is so much more going on that you just have to learn as you go.

Paul Isaac

The book that launched my career

Reviewed in Germany on June 6, 2019

Verified Purchase

I own and have read 4 of the 5 editions of this book. It got me started with AdWords and for the past eight years that's where I have made my living. Moreover, it's the book I recommend to friends and customers who want to learn just internet marketing in general. It goes beyond AdWords itself and nowhere do I find a better summary of what selling on the internet is all about.

Why choose this book as opposed to all the many alternative volumes on the same subject (many of which I have also read)? Well, it's concise, it's extensive, it puts all the pieces together, but most of all Perry Marshall writes with an enthusiasm which gets to you. This is no textbook, it's an inspiration.

One small BUT, and the reason I give this edition just four stars: It's time for a thorough update. Most of the past editions have added new sections and modified some of the text, but now a lot of that original text is getting a bit old. The original examples of ads and tests haven't changed, but Google's ad format has. Indeed, that original format was pretty much obsolete when this edition went to press. And there haven't been eleven ad positions on the Google search page since a long time (p.179), etc.

Finally, I have one point of discussion amongst AdWords folks. I no longer A/B test my ads as described here. Each time your ad is shown, it's shown under different circumstances. You don't know what those circumstances are, but Google does and it may be that one ad performs better than another only depending on those circumstances. So I create 5 ads, let Google's algorithm choose the top ones, and then I weed out and replace the ones which don't get shown.

But others will disagree! Anyway. Buy this book and I hope you find it as inspiring as I still do.

One person found this helpful

costantino Imbrauglio

Fuffa...

Reviewed in Italy on December 10, 2018

Verified Purchase

Questo libro è la dimostrazione pratica dell'efficacia della pubblicità online. E' pura fuffa e, ciononostante, l'ho acquistato! Imparate dalla mia esperienza...

Translate review to English

José Miguel Sánchez Ibargüen

Para un principiante, esencial

Reviewed in Spain on November 13, 2018

Verified Purchase

No tenia ni idea de Adwords pero como guía introductoria, muy bueno. Lo recomendaría.
Gracias al autor.

Translate review to English

See more reviews

Return this item for free