Buy new:
To see product details, add this item to your cart.
FREE Returns
Ships from: Amazon.com
Sold by: Amazon.com
To see product details, add this item to your cart. You can always remove it later.
FREE Returns
To see product details, add this item to your cart. You can always remove it later.
Added to

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.

COLOR WOW Root Cover Up – Instantly cover greys + touch up highlights, create thicker-looking hairlines, water-resistant, sweat-resistant root concealer- No mess multi-award-winning root touch up

4.1 4.1 out of 5 stars 17,939 ratings

COLOR WOW
Premium Brand Sourced

We work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.

Learn more
To see product details, add this item to your cart. You can always remove it later.
Medium Brown

Purchase options and add-ons

Color Medium Brown
Package Information Box
Product Benefits Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.
Brand COLOR WOW
Item Form Powder

Description

Natural looking, water-resistant root touch up powder; covers grey seamlessly, even over dark roots.

Benefits

Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.

Suggested Use

Apply to dry hair. Load up small end of brush with powder, pull hair taut and press brush firmly into roots.

Buy it with

$34.50 ($34.50/Ounce)
Get it as soon as Sunday, Mar 31
In Stock
Ships from and sold by Amazon.com.
+
$9.99 ($9.99/Count)
Get it as soon as Sunday, Mar 31
In Stock
Ships from and sold by Amazon.com.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Choose items to buy together.

From the manufacturer

Explore more from Color Wow

Xtra Large Bombshell Volumizer

Xtra Large Bombshell Volumizer

Curl Wow

NEW! Curl Wow

Color Wow Shampoo and Conditioner

Shampoo + Conditioners

Non-drying volumizing tech

Weightless, frothy foam for big, bouncy, bombshell volume.

Revolutionary Naked Technology

Expose the beauty of your natural curls.

The Ultimate Dream Clean Duo

100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair.

Best For

Fine, thin, limp hair. Safe for color-treated hair + extensions.

Best For

Curly and Coily Hair (Type 3a - 4b curls).

Best For

All hair types. Safe for color-treated hair + extensions.

Key Ingredients

No alcohol, salt or crispy resins. Fortified with strand-strengthening bamboo.

Key Ingredients

Powerful hydrators plus crunch-free stylers that feel like nothing on the hair.

Key Ingredients

Shampoo: Sulfate-free, no residues Conditioner: Nourishing argan + avocado oils.

Benefits

Long-lasting volume plus super healthy hair quality. Non-drying, non-dulling.

Benefits

Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast.

Benefits

Buildup-free sudsing, anti-color fade, non-greasy + go longer between wash days.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 4.9 x 2.13 x 0.55 inches; 0.16 ounces
  • Manufacturer recommended age ‏ : ‎ 0 months and up
  • Item model number ‏ : ‎ CW543
  • Department ‏ : ‎ Unisex Adult
  • Manufacturer ‏ : ‎ AmazonUs/FEDM1
  • ASIN ‏ : ‎ B00FYSZDQ4
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.1 4.1 out of 5 stars 17,939 ratings

Looking for specific info?

Customer reviews

4.1 out of 5 stars
4.1 out of 5
17,939 global ratings
Light brown works great! Blonde ones not so much
5 Stars
Light brown works great! Blonde ones not so much
My base color is a dark blonde (according to my stylist) but for these powders it’s apparently closer to light brown. I bought the dark blonde and light blonde as well to try since my hair grows in a silver grey color and I have highlights throughout, but neither of the blonde ones worked for me at all. The light brown does though! Has given me a few more weeks in between getting touch ups! It’s also great if you just want to touch up the parts visible in the front for zoom calls 🤣😎
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Reviewed in the United States on March 12, 2024
Color: Light BrownVerified Purchase
Customer image
5.0 out of 5 stars Light brown works great! Blonde ones not so much
Reviewed in the United States on March 12, 2024
My base color is a dark blonde (according to my stylist) but for these powders it’s apparently closer to light brown. I bought the dark blonde and light blonde as well to try since my hair grows in a silver grey color and I have highlights throughout, but neither of the blonde ones worked for me at all. The light brown does though! Has given me a few more weeks in between getting touch ups! It’s also great if you just want to touch up the parts visible in the front for zoom calls 🤣😎
Images in this review
Customer image Customer image
Customer imageCustomer image
One person found this helpful
Report
Reviewed in the United States on March 19, 2024
Color: Dark BlondeVerified Purchase
Reviewed in the United States on March 18, 2024
Color: Medium BrownVerified Purchase
Reviewed in the United States on February 7, 2024
Color: Medium BrownVerified Purchase
Customer image
5.0 out of 5 stars Helps hide thinning hair!
Reviewed in the United States on February 7, 2024
After I recovered from having Covid two years ago, my hair has never been the same. It fell out in handfulls. Despite taking boitin and every other supplement I can to help my hair, it has never returned to the pre Covid thickness I once had. I happened to see an ad on social media and thought "Why not?" It was under $30 and had free returns.
I am hooked. This is a game changer for my confidence. As you can see in the photos, I apply it anywhere my scalp is showing and it truly gives the illusion of thicker hair. This was a 30 second rush job so I could upload my review before bed, lol! It will stay on for a few days too so I only need to apply it once or twice a week on the days I need to go in to work or if I am going out.
I also got the dark blonde thinking I could use it on the highlighted sections of my hair but it does not work for me. I will however keep a supply of the brown on hand at all times. Worth every penny!
Images in this review
Customer image Customer image
Customer imageCustomer image
20 people found this helpful
Report
Reviewed in the United States on March 21, 2024
Color: Light BrownVerified Purchase
Reviewed in the United States on February 19, 2024
Color: Light BrownVerified Purchase
5 people found this helpful
Report
Reviewed in the United States on February 6, 2024
Color: Dark BrownVerified Purchase
4 people found this helpful
Report
Reviewed in the United States on March 9, 2024
Color: Dark BrownVerified Purchase

Top reviews from other countries

Translate all reviews to English
D. Williams
5.0 out of 5 stars Last to know
Reviewed in Canada on March 10, 2024
Color: Light BrownVerified Purchase
maria elena
5.0 out of 5 stars Sombras para cejas para ,cubrir canas
Reviewed in Mexico on December 22, 2023
Color: Medium BrownVerified Purchase
Sara
5.0 out of 5 stars Magico!
Reviewed in Italy on March 20, 2024
Color: Light BrownVerified Purchase
lorna cannell
5.0 out of 5 stars Excellent natural coverage
Reviewed in the United Kingdom on March 11, 2024
Color: Dark BrownVerified Purchase
One person found this helpful
Report
angelika kiener
5.0 out of 5 stars Funktioniert zu 100 Prozent
Reviewed in Germany on March 7, 2024
Color: BlackVerified Purchase