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Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches Hardcover – January 16, 2018

by Courtney Reum (Author), Carter Reum (Author)
4.5 out of 5 stars 136
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From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture.

Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head:

· Get into the Trenches
· Know if You’re a Speedboat or a Sailboat
· Obsessively Take Advantage of Your Unfair Advantages
· Do What You Do Best, and Outsource the Rest
· Build in Flexibility and a Diversified Focus
· Think Milestones, Not Time
· Nail It Before You Scale It
· 1 Percent Better Is 1000 Percent Better
· Gain Buy-in with Heart-Based Momentum
· Success Doesn’t Equate to a Successful Exit

Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!
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  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    Gallery/Jeter Publishing
  4. Publication date
    January 16, 2018
  5. Dimensions
    6.25 x 1 x 9.5 inches
  6. ISBN-10
    1501172999
  7. ISBN-13
    978-1501172991
  8. See all details
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Editorial Reviews

Review

"Owning a business is a gladiator’s game and in today’s modern economy, success requires both the mindset and strategies embodied by Courtney and Carter Reum. They have generously pulled back the curtain to reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed."

-- Tony Robbins, #1 New York Times Bestselling Author, Business Strategist, Philanthropist, Entrepreneur

"Courtney and Carter started out in Investment banking, an industry historically known for burnout. In becoming entrepreneurs, the brothers have learned that stress and burnout are not badges of honor, but rather hindrances to long-term success. Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive." -- Arianna Huffington, Founder & CEO of Thrive Global, Huffington Post and International Bestselling Business Author

"The Internet’s Third Wave is upon us. Shortcut Your Startup is a helpful guide for entrepreneurs who want to lead the way." -- Steve Case, Co-Founder and CEO of AOL, Chairman of AOL Time Warner, Bestselling Author, Chairman & CEO of Revolution LLC

"What makes this book great is that it is both practical and personal. Sharing their life and business lessons openly is a gift to all us entrepreneurs.Thank you Courtney and Carter!"

-- Blake Mycoskie, Founder & CEO of TOMS Shoes

"Cultivating relationships is one of the keys to business success. In Shortcut Your Startup, Courtney and Carter share the best insights from their own ventures as well as what they’ve learned through their vast network." -- Keith Ferrazzi, Bestselling Author of Never Eat Alone and Who’s Got Your Back, CEO of Ferrazzi Greenlight

"Shortcut Your Startup is essential reading for anyone who wants to build the industries of tomorrow." -- Eric Garcetti, Mayor of Los Angeles

"Want to be an entrepreneur? You Sure? Here is a great test-checklist-guide from two great startup gurus who have been there and done that…" -- Juan Enriquez, Excel Venture Management, Professor at Harvard Business School

"In Shortcut Your Startup, Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn’t about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts."

-- Sophia Amoruso, Founder of Girlboss and Nasty Gal

"Shortcut Your Startup is the handbook for the future founders of the world’s culturally relevant brands. It is hands down a must-read for consumer products entrepreneurs and anyone thinking of starting a business in today’s media and technology-driven landscapex."

-- Troy Carter, CEO & Founder of Atom Factory, Global Head of Creator Services at Spotify

About the Author

Courtney Reum and his brother Carter are former Goldman Sachs investment bankers, entrepreneurs, operators, and investors. Courtney and Carter started their careers working on deals ranging from Under Armour to Vitamin Water and have since left to pursue careers as both Entrepreneurs and new age VCs. After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, a 21st century investing platform that seeks to affect outcomes for founders, partners, and investors by institutionalizing the process of scaling consumer-centric brands. Courtney and Carter currently live in Los Angeles, where they run day-to-day operations at M13.

Carter Reum and his brother Courtney are former Goldman Sachs investment bankers, entrepreneurs, operators, and investors. Courtney and Carter started their careers working on deals ranging from Under Armour to Vitamin Water and have since left to pursue careers as both Entrepreneurs and new age VCs. After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, a 21st century investing platform that seeks to affect outcomes for founders, partners, and investors by institutionalizing the process of scaling consumer-centric brands. Courtney and Carter currently live in Los Angeles, where they run day-to-day operations at M13.

Product details

  • Publisher ‏ : ‎ Gallery/Jeter Publishing; Illustrated edition (January 16, 2018)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1501172999
  • ISBN-13 ‏ : ‎ 978-1501172991
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 6.25 x 1 x 9.5 inches
  • Customer Reviews:
    4.5 out of 5 stars 136

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Courtney Reum

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
136 global ratings
Revolutionary book about entrepreneurship that could change your life
5 Stars
Revolutionary book about entrepreneurship that could change your life
Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches is one the most important books, not just about startups, but entrepreneurship in general that has ever been released. Revolutionary, fresh approach to this subject, presented in a direct, but pleasurable to read fashion by two young, yet very experienced venture capitalists, guarantees massive gains of very valuable knowledge to everybody who decides to reach out for it and dedicate their times to read it. This is the kind of book that could really change yours or anybody elses life, not only through the priceless tips and advices that it contains, but also inspiration. In other words, it's not just a highly recommended purchase, but basically a must have for each of us, who continue to chase their dreams.
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Top reviews from the United States

Amazon Customer
5.0 out of 5 stars Strong and concise step by step business-building roadmap
Reviewed in the United States on January 17, 2018
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This book doesn’t claim to know the secrets of starting the next Apple or Facebook. Realizing how artificial and misconstrued the usual startup advice is, the authors, two brothers who are successful entrepreneurs, set out to share a more practical and palatable guide to building startups.

Like any good business book, Shortcut Your Startup challenges an existing idea(s) and provides alternative ways of viewing the world, or in this case, running a business. The ten switch-ups give unconventional solutions for conventional (but very painful!) problems we entrepreneurs face.

By no means does the book claim to be a cure-all for the roadblocks that entrepreneurs will run into. It does, however, offer a comprehensive chronological roadmap to the life cycle of a startup that’s applicable in one way or another for most startups.

Overall, it’s a solid and fast read, I appreciated the step by step list format. The content is analytical yet direct. As an entrepreneur myself, this book hits home on the realities that we face on a daily basis and I plan to buy it for a few of my employees.
3 people found this helpful
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Melanie Gass
5.0 out of 5 stars Worth the read
Reviewed in the United States on January 23, 2018
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I wasn't sure there was anything I could learn from a book like this, but I figured that if people like Tony Robbins endorse it, there has to be something worth learning. Now I know why: I voraciously read through it because the dedication was completely unexpected for a business book, and one of the most heartfelt pieces I've ever read. I found that most of the book seems to be written from an authenticity to empower others, and there were so many great tips I wish I learned before I launched my business. I found myself being validated in a belief that time is the scarcest resource, but the insights on finding your best, horizontal layering and influencers were concepts among others that would have saved me precious time and thousands of dollars. If you're reading this review and questioning whether it's worth it, buy it because the ROI will be immediate whether you're thinking about launching or have been in business for years.
4 people found this helpful
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wa
5.0 out of 5 stars Essential Business Book!!
Reviewed in the United States on January 27, 2018
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This is essential reading for all--susccessful entrepreneurs,anyone interested in start-ups and business school students. I'm giving a copy to my son at USC B-school! The book is not overly technical, able to be understood by non-experts, but has sufficient detals, tips, ideas for anyone entering or in any aspect of business. As an author-attorney, the book is very well written, well organized and with sub headings, "sell the dream," "be proactive, not reactive," and "funding the boat ride," it is entertaining and informative!! A home run for the Reum brothers!.
One person found this helpful
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Robert Evans
5.0 out of 5 stars Outstanding
Reviewed in the United States on February 21, 2018
Verified Purchase
I’m starting my first company having majored in molecular biology in college. I have been reading as many business books as possible, this book provides pragmatic advice which has really helped to fill in many of the of blanks on things I wasn’t clear on. There were also many great tips I’ve started implementing that I never even would have considered doing. I learned a lot and highly recommend it, it was a quick, easy read as well.
2 people found this helpful
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Olivia
5.0 out of 5 stars Thinking of starting a business? Definitely grab this book.
Reviewed in the United States on January 23, 2018
Verified Purchase
Having had increased interest in funding my own venture and not knowing where to look, I looked for different entrepreneurial and start up guides. Out of all the books that I've read, this had been the most concise and informative on where to begin. I got a sense of learning about VCs (venture capital) and how to strategize on funding, to the different know-hows on measurability of successes along the way for business. I would highly recommend this book to anyone who is looking to start a business.
7 people found this helpful
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5.0 out of 5 stars A strong read! I found the last chapter on ...
Reviewed in the United States on January 17, 2018
Verified Purchase
A strong read! I found the last chapter on exiting and selling your business to be the most interesting. The Reum brothers give context to the process of finding a buyer for your business. Their advice is appreciated as somebody who will have to face this challenge when we sell our company Butter Group (1 OAK). This book is applicable to readers of all ages and experience levels, and I'll be buying copies for my colleagues. You do not need to be a Silicon Valley startup CEO to get something out of this! I wish i had this book in hand 20 years ago. This is what i call the handbook to success. Well done fellas... xx Ronnie Madra Co-Founder of 1 OAK
2 people found this helpful
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coolcool
5.0 out of 5 stars Love how the concepts and advice are packaged with practical ...
Reviewed in the United States on January 22, 2018
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This is a valuable book for both startup vets or those new to the startup world alike. Love how the concepts and advice are packaged with practical applications. Really easy to read through too. The book has ideal pacing so it never gets slow and chapters aren't drawn out. They keep coming at you with new, unique insights.
One person found this helpful
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Joshua T Irwin
2.0 out of 5 stars They tried
Reviewed in the United States on July 2, 2018
Verified Purchase
It's the same references over and over again. It's more of a story of their success based on their circumstances rather than an informational source. I'm not wealthty starting my business so I couldn't relate
22 people found this helpful
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Top reviews from other countries

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nancy
5.0 out of 5 stars great
Reviewed in Canada on December 10, 2021
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Nice to see a book that is advanced and not basic - would recommend
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Grant Parker
5.0 out of 5 stars The most relevant book to any founder launching a start-up business. Thank you Courtney & Carter
Reviewed in the United Kingdom on April 26, 2021
Verified Purchase
I read a lot of books. In launching my own start-up business venture I have buried myself in everything from Autobiographies of founders I admire to the likes of 'The Lean Startup', 'That Will Never Work', and 'How To Build A Billion Dollar App.' All are good books but without question, Courtney & Carter Reum's real-world practical, pragmatic advice is broken down into bite-size pieces. They don't preach and have helped me prepare as I launch my own start-up.
I learned that mine is a 'Speedboat"; hence The most exciting and arguably the most important stage of a startup’s life is the beginning of the scaling process. Which is now, and these coming months ahead. We have our brand and product figured out, and having successfully achieved seed funding, we need to press forward full steam ahead to raise the Series A and get this show on the road. Our decisions at this stage will determine if we are going to scale or fail. I learned to think in milestones, not time. I learned that in order to successfully scale-up, to focus on what I do best, then outsource the rest - collaborating with best-in-class partners. Also to "Hunt Antelopes not field mice!" I also now nearly always sign off "Thanking you in advance" on any emails to new potential partners/investors. So, if you are taking the plunge and launching your own business, this book is a must-read and you will keep referring back to it. it also gave me an insight into the Reum brothers and what makes them tick. I'd certainly choose them as investors, so chaps, look out for someone approaching you at M13 with the next big thing in the wonderful world of entertainment "BLOW A MILLION ®'. Many thanks in advance ;)
2 people found this helpful
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Tu Papá
5.0 out of 5 stars Bien
Reviewed in Mexico on September 29, 2018
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Buen libro
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Pritish
5.0 out of 5 stars Awesome for entrpreneurs.
Reviewed in India on August 21, 2019
Verified Purchase
A great book
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Duarte Champalimaud
5.0 out of 5 stars Perfecto
Reviewed in Spain on February 15, 2018
Verified Purchase
Muy buena lectura. Escrita por dos personas bastante inquietas y de rápido raciocinio. Me gusta la practicidad. Recomiendo a cualquiera empreendedor.
One person found this helpful
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