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Sold by: AmeriColor Corp.
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Americolor Soft Gel Paste Food Color, 0.75-Ounce, Regal Purple

4.7 4.7 out of 5 stars 616 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Food Coloring by AmeriColor

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Purchase options and add-ons

Color Regal Purple
Brand AmeriColor
Specialty Kosher
Liquid Volume 0.75 Fluid Ounces
Diet Type Kosher

About this item

  • Soft gel paste is an effective coloring system
  • It's consistent from batch to batch; Certified kosher and made in the U.S.A
  • It has coloring strength superior to any other food color
  • It will not separate or weep and does not harden
  • The base ingredients allow the color to disperse immediately so you actually use less color

Additional Details

Small Business
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Customer ratings by feature

Sheerness
5.0 5.0
Easy to use
4.2 4.2
Flavor
4.0 4.0
Value for money
3.6 3.6

Frequently bought together

$6.00 ($8.00/Ounce)
Get it as soon as Monday, Apr 1
In Stock
Sold by AmeriColor Corp. and ships from Amazon Fulfillment.
+
$6.00 ($8.00/Ounce)
Sold by AmeriColor Corp. and ships from Amazon Fulfillment.
+
$6.00 ($8.00/Fl Oz)
Get it Apr 4 - 5
In Stock
Ships from and sold by AmeriColor Corp..
Total price:
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This Item
Americolor Soft Gel Paste Food Color, 0.75-Ounce, Regal Purple
AmeriColor Americolor Soft Gel Paste Food Color, 0.75-Ounce, Regal Purple
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Price$6.00$21.00$2.08$16.99$10.75$22.50
Delivery
Get it as soon as Monday, Apr 1
Get it Apr 4 - 5
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Customer Ratings
Easy to use
4.2
4.5
4.6
4.5
4.4
4.9
Flavor
4.0
4.5
4.2
4.3
4.2
4.6
Value for money
3.6
4.3
4.4
4.1
4.2
4.5
Sheerness
5.0
4.2
4.5
Sold By
AmeriColor Corp.
AmeriColor Corp.
Amazon.com
Ann Clark Cookie Cutters
AmeriColor Corp.
AmeriColor Corp.
size
0.75 Fl Oz (Pack of 1)
0.75 Ounce (Pack of 6)
1 Ounce (Pack of 1)
0.7 Ounce (Pack of 6)
4.5 Ounce (Pack of 1)
0.75 Ounce (Pack of 7)
color
Regal Purple
Yellow,Blue,Green
Violet
Black,Green,Sky Blue
Regal Purple
Assorted
liquid volume
0.75 fluid ounces
4.5 fluid ounces
7.75 fluid ounces
form
Gel
Gel
Gel
Gel
Gel
Gel
specialty
Kosher
Kosher
Kosher
Kosher
Kosher
weight
5.9 ounces
0.01 pounds
20 grams
0.32 pounds
0.33 pounds

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Product information

Warranty & Support

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Americolor

Americolor Soft Gel Paste Food Color, 0.75-Ounce, Regal Purple


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Product Description

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!".

Customer reviews

4.7 out of 5 stars
4.7 out of 5
616 global ratings

Customers say

Customers like the color, quality and value of the food coloring. They mention that it works well, the colors work well together and that it's worth every penny.

AI-generated from the text of customer reviews

28 customers mention25 positive3 negative

Customers like the color of the food coloring. They say it's amazing, the colors work well together, and are wonderful for coloring any kind of icing or fondant.

"Love these gel colors are wonderful for coloring any kind of icing or fondant. Totally worth the money." Read more

"I got regal purple shade. The color was rich and the frosting did not have any bad aftertaste either...." Read more

"Good color" Read more

"Great color, didn't change the flavor" Read more

12 customers mention10 positive2 negative

Customers like the quality of the kitchen product. They say that it is a great product, has a nice shine, and is vibrant.

"I’ll never use any other coloring again. This stuff is so vibrant! A little goes a long way. Worth every penny." Read more

"Nice shine to this color" Read more

"...My scrub turned out beautiful!" Read more

"Very nice! A little goes a long way!" Read more

6 customers mention6 positive0 negative

Customers appreciate the value of the kitchen product. They say a little goes a long way, it's worth every penny, and is a great buy.

"...Totally worth the money." Read more

"...This stuff is so vibrant! A little goes a long way. Worth every penny." Read more

"...You need very little to get desired color so it's worth every penny.I will never use other kind" Read more

"True color. Easy to mix. Good price" Read more

4 customers mention4 positive0 negative

Customers are satisfied with the performance of the kitchen product. They mention that it works well, but they need to use more than they anticipated.

"...a "lavender" color for my homemade sea salt scrub and this product was perfect...." Read more

"Works well, however, I needed to use more than I anticipated to achieve a deep color." Read more

"Worked like a charm, exactly as it should, it was fresh and the color amazing, great buy! Much better than food coloring drops!" Read more

"Worked great in the fudge that I made." Read more

3 customers mention3 positive0 negative

Customers find the kitchen product easy to use and blend into icing. They also mention it's true color and easy to mix.

"The color was what I was looking for, very easy to blend into the icing" Read more

"True color. Easy to mix. Good price" Read more

"Easy to use and vibrant colors!" Read more

Rich, beautiful color
5 Stars
Rich, beautiful color
I got regal purple shade. The color was rich and the frosting did not have any bad aftertaste either. I colored the frosting with it, I did the fondant but it seemed too much of a lavender shade so I added more blue, so the fondant in this picture is not the color of this food coloring.
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Top reviews from the United States

Reviewed in the United States on December 27, 2023
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Reviewed in the United States on October 8, 2023
Reviewed in the United States on August 19, 2018
Customer image
5.0 out of 5 stars Rich, beautiful color
Reviewed in the United States on August 19, 2018
I got regal purple shade. The color was rich and the frosting did not have any bad aftertaste either. I colored the frosting with it, I did the fondant but it seemed too much of a lavender shade so I added more blue, so the fondant in this picture is not the color of this food coloring.
Images in this review
Customer image
Customer image
6 people found this helpful
Report
Reviewed in the United States on January 21, 2018
Reviewed in the United States on February 1, 2019
Reviewed in the United States on November 3, 2020
Reviewed in the United States on May 19, 2019
One person found this helpful
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Top reviews from other countries

Paula May
4.0 out of 5 stars I was reading a post on line and she recommended this brand
Reviewed in the United Kingdom on October 6, 2015