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Art, Inc.: The Essential Guide for Building Your Career as an Artist (Art Books, Gifts for Artists, Learn The Artist's Way of Thinking) Paperback – Illustrated, August 12, 2014

by Lisa Congdon (Author), Meg Mateo Ilasco (Editor), Jonathan Fields (Foreword)
4.6 4.6 out of 5 stars 908 ratings
See all formats and editions
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Purchase options and add-ons

You don't have to starve to be an artist. Build a career doing what you love.

In this practical guide book, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond.

• Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more
• This art and business book will equip you with the tools—and the confidence—to turn your passion into a profitable business.
• Chapters on setting actionable goals, diversifying your income, copyrighting your work, promoting with social media, and so much more

A thoughtful gift for young artists, people interesting in making their passion a profession, and art and design school graduates.

Lisa Congdon's bestselling books, online classes, and Instagram feed (beloved by 375,000+ fans) have inspired so many people to follow their creative passions. In this book Condon does what she does best—bring bold and colorful flair to smart, creative, down-to-earth advice and inspiration.
Previous page
  1. Print length
    184 pages
  2. Language
    English
  3. Publisher
    Chronicle Books
  4. Publication date
    August 12, 2014
  5. Dimensions
    5.5 x 0.63 x 8 inches
  6. ISBN-10
    145212826X
  7. ISBN-13
    978-1452128269
  8. See all details
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Editorial Reviews

Review

"Nearly everything an artist, aspiring artist, or designer needs to know to earn a living through making art is contained here. Rather than teaching specific drawing or painting techniques, Congdon (Whatever You Are, Be a Good One) describes how to have a successful business practice in support of one's craft. Chapters address the ways money can be made, including illustration, licensing, sales of original art and of prints, and teaching. Advice on a host of business and professional concerns not usually discussed in art schools is dispensed in an encouraging voice. Interviews with working artists of various backgrounds appear throughout. Most important, Congdon discards the myth of the "starving artist," replacing this tired notion with that of the thriving, successful creative person who is able to do what they love and get paid to do it. VERDICT: A useful resource for young adults, emerging artists, and creative people of all ages who seek a career change." - Library Journal, Starred Review

"Nearly everything an artist, aspiring artist, or designer needs to know to earn a living through making art is contained here. Rather than teaching specific drawing or painting techniques, Congdon (Whatever You Are, Be a Good One) describes how to have a successful business practice in support of one's craft. Chapters address the ways money can be made, including illustration, licensing, sales of original art and of prints, and teaching. Advice on a host of business and professional concerns not usually discussed in art schools is dispensed in an encouraging voice. Interviews with working artists of various backgrounds appear throughout. Most important, Congdon discards the myth of the "starving artist," replacing this tired notion with that of the thriving, successful creative person who is able to do what they love and get paid to do it. VERDICT: A useful resource for young adults, emerging artists, and creative people of all ages who seek a career change." - Library Journal, Starred Review

"Nearly everything an artist, aspiring artist, or designer needs to know to earn a living through making art is contained here. Rather than teaching specific drawing or painting techniques, Congdon (Whatever You Are, Be a Good One) describes how to have a successful business practice in support of one's craft. Chapters address the ways money can be made, including illustration, licensing, sales of original art and of prints, and teaching. Advice on a host of business and professional concerns not usually discussed in art schools is dispensed in an encouraging voice. Interviews with working artists of various backgrounds appear throughout. Most important, Congdon discards the myth of the "starving artist," replacing this tired notion with that of the thriving, successful creative person who is able to do what they love and get paid to do it. VERDICT: A useful resource for young adults, emerging artists, and creative people of all ages who seek a career change." - Library Journal, Starred Review

"Congdon offers those looking to make a career in a creative field, wherever they may be along the journey, the necessary tools for defining success by their own standards, then attaining it on their own terms. From practicalities like pricing, marketing, and photographing your work to psychological tussles like dealing with self-doubt, learning to say 'no,' and managing the ebb and flow of success, she offers a 360-degree map of the terra incognita that is the modern creative life-cum-living." - Brain Pickings

"Congdon offers those looking to make a career in a creative field, wherever they may be along the journey, the necessary tools for defining success by their own standards, then attaining it on their own terms. From practicalities like pricing, marketing, and photographing your work to psychological tussles like dealing with self-doubt, learning to say 'no,' and managing the ebb and flow of success, she offers a 360-degree map of the terra incognita that is the modern creative life-cum-living." - Brain Pickings

"Congdon offers those looking to make a career in a creative field, wherever they may be along the journey, the necessary tools for defining success by their own standards, then attaining it on their own terms. From practicalities like pricing, marketing, and photographing your work to psychological tussles like dealing with self-doubt, learning to say 'no,' and managing the ebb and flow of success, she offers a 360-degree map of the terra incognita that is the modern creative life-cum-living." - Brain Pickings

"Lisa Congdon began her fine art career in her late thirties and was able to draw on valuable work and life experience when it came time to build her fine art practice. Through hard work, planning and with plenty of drive, she's become a huge success and Art, Inc. is brimming with advice drawn from not just her life experience, but the experience of many artists within the contemporary art and illustration world. I was blown away by all of the practical, useable and easy-to-digest information and think I've pretty much found my go-to holiday gift for all the new and aspiring artists in my life." - Design*Sponge

"Lisa Congdon began her fine art career in her late thirties and was able to draw on valuable work and life experience when it came time to build her fine art practice. Through hard work, planning and with plenty of drive, she's become a huge success and Art, Inc. is brimming with advice drawn from not just her life experience, but the experience of many artists within the contemporary art and illustration world. I was blown away by all of the practical, useable and easy-to-digest information and think I've pretty much found my go-to holiday gift for all the new and aspiring artists in my life." - Design*Sponge

"Lisa Congdon began her fine art career in her late thirties and was able to draw on valuable work and life experience when it came time to build her fine art practice. Through hard work, planning and with plenty of drive, she's become a huge success and Art, Inc. is brimming with advice drawn from not just her life experience, but the experience of many artists within the contemporary art and illustration world. I was blown away by all of the practical, useable and easy-to-digest information and think I've pretty much found my go-to holiday gift for all the new and aspiring artists in my life." - Design*Sponge

"If you want to make a living as an artist, you better steal everything you can from this book."
-Austin Kleon, author of Steal Like An Artist

"Lisa Congdon has managed to debunk the outdated and toxic notion that making money and making art are diametrically opposed outcomes, attaining one of which invariably compromises the other-a primary source of crippling self-consciousness. She equips emerging artists with the necessary tools-from the psychological to the practical-for defining success by their own standards, then attaining it on their own terms."
-Maria Popova, founder and editor, BrainPickings.org

"Art, Inc. is a revelation. At long last, there is a resource to help creative people articulate their aesthetic values, successfully brand their business, and manage their artist's income. Congdon insightfully reveals everything it takes to create, build, and sustain a sound, strategic, profitable practice. If you are just entering the field, growing a young business, or nurturing a seasoned career, you will be inspired and motivated by this brilliant new book by one of today's most successful artists."
-Debbie Millman, president, Sterling Brands; chair, SVA Masters in Branding

"If you want to make a living as an artist, you better steal everything you can from this book."
-Austin Kleon, author of Steal Like An Artist

"Lisa Congdon has managed to debunk the outdated and toxic notion that making money and making art are diametrically opposed outcomes, attaining one of which invariably compromises the other-a primary source of crippling self-consciousness. She equips emerging artists with the necessary tools-from the psychological to the practical-for defining success by their own standards, then attaining it on their own terms."
-Maria Popova, founder and editor, BrainPickings.org

"Art, Inc. is a revelation. At long last, there is a resource to help creative people articulate their aesthetic values, successfully brand their business, and manage their artist's income. Congdon insightfully reveals everything it takes to create, build, and sustain a sound, strategic, profitable practice. If you are just entering the field, growing a young business, or nurturing a seasoned career, you will be inspired and motivated by this brilliant new book by one of today's most successful artists."
-Debbie Millman, president, Sterling Brands; chair, SVA Masters in Branding

"If you want to make a living as an artist, you better steal everything you can from this book."
-Austin Kleon, author of Steal Like An Artist

"Lisa Congdon has managed to debunk the outdated and toxic notion that making money and making art are diametrically opposed outcomes, attaining one of which invariably compromises the other-a primary source of crippling self-consciousness. She equips emerging artists with the necessary tools-from the psychological to the practical-for defining success by their own standards, then attaining it on their own terms."
-Maria Popova, founder and editor, BrainPickings.org

"Art, Inc. is a revelation. At long last, there is a resource to help creative people articulate their aesthetic values, successfully brand their business, and manage their artist's income. Congdon insightfully reveals everything it takes to create, build, and sustain a sound, strategic, profitable practice. If you are just entering the field, growing a young business, or nurturing a seasoned career, you will be inspired and motivated by this brilliant new book by one of today's most successful artists."
-Debbie Millman, president, Sterling Brands; chair, SVA Masters in Branding

About the Author

Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999 and is the author of several books on the topic, including Craft, Inc., Creative, Inc., and Mom, Inc. She is also the cofounder and creative director of home and lifestyle magazine Anthology. Meg lives in the San Francisco Bay Area.

Lisa Congdon first started making art as a hobby in 2001, and five years later began showing and selling her work. Today, Lisa makes a full-time living as an illustrator and fine artist. Known for her colorful and intricate paintings, drawings, and pattern designs, Lisa works for clients around the world illustrating books and stationery and designing fabric and housewares. She is the author of the book Whatever You Are, Be a Good One, and she has participated in numerous exhibitions, including shows at the Contemporary Jewish Museum and Bedford Gallery. Lisa keeps a daily blog about her life, work, and inspirations called Today is Going to be Awesome. She lives in Oakland, California.

Jonathan Fields is a writer, entrepreneur, and founder of Good Life Project®. He is the author of Career Renegade: How to Make a Great Living Doing What You Love and Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance. In 2013, Forbes magazine named Jonathan's website, jonathanfields.com, one of the top 100 websites in the world for entrepreneurs. He lives in New York City.

Product details

  • Publisher ‏ : ‎ Chronicle Books; Illustrated edition (August 12, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 184 pages
  • ISBN-10 ‏ : ‎ 145212826X
  • ISBN-13 ‏ : ‎ 978-1452128269
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.5 x 0.63 x 8 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 908 ratings

About the authors

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  1. Meg Mateo Ilasco

    Meg Mateo Ilasco

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    Meg Mateo Ilasco is a writer, designer, and illustrator in the San Francisco Bay Area. She is the principal of the eponymous stationery and housewares company, Mateo Ilasco . She's authored several books including the best-selling business book "Craft, Inc."

    See more on the author's page
  2. Lisa Congdon

    Lisa Congdon

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    Full content visible, double tap to read brief content.

    Lisa Congdon an internationally known fine artist, illustrator and writer. She makes art for clients around the globe, including Target, Amazon, Google, Schwinn, Warby Parker, Method, Comme des Garcons, REI and MoMA, among many others. She is the author of ten books, including Art Inc: The Essential Guide to Building Your Career as an Artist and Find your Artistic Voice: The Essential Guide to Working Your Creative Magic. Lisa is self-taught and didn’t achieve momentum in her career until she was nearly 40 years old. Despite her untraditional path, Lisa has achieved recognition, not just as an artist, but as a leader in the industry for her work in social justice, knowledge sharing, mentoring and teaching. In March of 2021, she was named “One of the 50 Most Inspiring People and Companies According to Industry Creatives” published by AdWeek. When she's not making art, you can find her in her bike. She lives and works in Portland, Oregon.

    www.lisacongdon.com

    See more on the author's page
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Customer reviews

4.6 out of 5 stars
4.6 out of 5
908 global ratings
Every page packed w intelligent useful info Buy NOW!
5 Stars
Every page packed w intelligent useful info Buy NOW!
Very helpful but some layout color choices make difficult to read. Real artist’s experiences make reading well worth challenge.
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Top reviews from the United States

Mandy
5.0 out of 5 stars A bit outdated, but good
Reviewed in the United States on May 4, 2024
Verified Purchase
I really enjoy the layouts of Lisa Congdon’s books—they’re always fun and interesting and well organized.

However, it’s been 10 years since this was published—obviously relationships with blogs and social media have shifted significantly since the book was written. There’s still some helpful advice but unfortunately it really wasn’t what I was looking for. I was hoping for information about how to pay yourself a salary as a creative entrepreneur and whatnot.

Although the book is titled Art, Inc, this book is definitely more geared towards someone who is thinking about and wants to take steps to pursue a visual/tangible arts career. It doesn’t offer much to other artists such as writers or musicians.
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Stephanie A Michaud
5.0 out of 5 stars Others have written FAR better reviews than I ever could
Reviewed in the United States on December 21, 2014
Verified Purchase
Others have written FAR better reviews than I ever could, but I wanted to add my voice to the chorus of those very happy w/ this book. I've read a lot of books on the subject and often, they just have the same things to say and just aren't really helpful. This one is different. I read most of it on a flight to Disney World where I often get creative inspiration and it really had more to offer about what I should be looking for within myself and moving forward than I ever expected. It really caused me to evaluate my own "issues" of stalling and self-defeating before I even begin a project and it had loads of positive advice and case studies to encourage and inspire. I really recommend this book to anyone making a living as an artist. Whether you starting out or seasoned. Iv'e been doing art in one for or another since I graduated college w/ a BFA in '92 and this book STILL had wonderful information to share that was thought provoking to me. I'm going to share it w/ all my artist friends and even gift it to a few.
7 people found this helpful
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KellyS
4.0 out of 5 stars Good info but no photos or illustrations of the artists' works, so go ahead and order on kindle
Reviewed in the United States on September 23, 2014
Verified Purchase
I found it very helpful as I'm starting to work on making my hobby into a business. I definitely recommend it. I do have some things I wish I had understood before buying it, so I'm offering that here for other people to consider. First, I bought the book instead of the kindle version assuming there would be examples of the artwork done by Lisa and the other artists interviewed. There is not. I ended up having to look up artists on my laptop to see examples of their work, and going back and forth with the book. If I had known this when ordering, I would have ordered the kindle version. I do think the book would have been better if they had included a few pics of the artists and their work in the printed version, but perhaps there were copyright issues (the irony!) or concerns about print costs.

The business information is quite helpful and to the point but it's not detailed. If I want to understand how to set up an online shop for example - there are 3 suggestions on where to go for hosting and an brief outline of what I might want to include, but most artists will need more instruction than that. Same goes for licensing, copyright and all the other nuts and bolts. This is understandable as the book was written by an artist, not a web developer or lawyer, etc. The social media section, where I would have expected this artist to have a bit more to say, was too generalized. People buying the book should understand this is not the only book you will need to start your art business.

What they book does offer is information from other artists on how they did it -- went for the dream of being a professional artist who makes her living from art. The stories are simple but powerful. After reading the book I now have a plan to start my business, where before I just had a wish. Thank you, Lisa!
87 people found this helpful
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Caitlin B
5.0 out of 5 stars Inspiring and great advice
Reviewed in the United States on September 26, 2021
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If you love Lisa Congdon then you’ll need to get Art Inc. If you don’t love Lisa Congdon, or you don’t know who Lisa Congdon is, then… aside from needing this book you also need to wake up because she is such an amazing artist and inspiring human.

Full of great advice given from the perspective of some of today’s most sought after designers and artists who’ve actually walked the walk.

Art Inc is a great resource from start to finish for anyone out there living creatively.
3 people found this helpful
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Amazon Customer
5.0 out of 5 stars A MUST READ
Reviewed in the United States on April 8, 2023
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Of all the books that I have read on the business aspect of being a successful artist this book is, by far, the best. Lisa Congdon gets right to the point on letting you know what it takes and what you need to succeed financially as an artist. There is no fluff or pipe dream talk here. This book gets right to the point and stays on it from start to finish.
5 people found this helpful
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Brian G
5.0 out of 5 stars practical and helpful information
Reviewed in the United States on April 6, 2022
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This book was well organized and full of practical and helpful tips for anyone interested in the business of art. I made a lot of highlights and took a lot of notes. This is a great place to start with getting more organized with growing as an artist.
One person found this helpful
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Elizabeth A Peterson
5.0 out of 5 stars Helpful resource
Reviewed in the United States on May 16, 2020
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This book is so helpful! It has a nice balance between giving an overview but also specific details. I find it very inspiring and its advice is easy to apply. If you’re an artist and don’t know where to start, this is an amazing resource. If you want to make your business stronger, this will help you as well.

Also, the illustrations are beautiful, so it is pleasant to read. Highly recommend this book!
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Paige Zirkler
5.0 out of 5 stars Every page packed w intelligent useful info Buy NOW!
Reviewed in the United States on February 19, 2021
Verified Purchase
Very helpful but some layout color choices make difficult to read. Real artist’s experiences make reading well worth challenge.
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Paige Zirkler
5.0 out of 5 stars Every page packed w intelligent useful info Buy NOW!
Reviewed in the United States on February 19, 2021
Very helpful but some layout color choices make difficult to read. Real artist’s experiences make reading well worth challenge.
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One person found this helpful
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Top reviews from other countries

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Gina
5.0 out of 5 stars De los mejores
Reviewed in Mexico on June 20, 2021
Verified Purchase
No llego tan bien empaquetado pero llego sin ningún daño, el libro es magnífico, mucha gente dice que no sirve para el mercado de su país, si usted es de Mexico es de mucha ayuda y mas si vive en frontera , despeja muchas dudas y si enseña detalles del oficio que uno no ha pensado, sobre todo la parte en la seguridad propia, ampliamente recomendable!
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David M
5.0 out of 5 stars Great advice and inspiring, beautifully presented
Reviewed in the United Kingdom on May 10, 2023
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Author has an engaging style, the book is beautifully designed, lots of good knowledge and advice shared.
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AK
5.0 out of 5 stars So informative and practical
Reviewed in Canada on February 13, 2021
Verified Purchase
I honestly think I couldn't have found a better book to start my artist's career. This is a goldmine of information; it covers numerous aspects of the art business for beginners and gives pratical tips on how to launch and manage your career. The interviews of various established artists are also highly valuable. I just love this book and DEFINITELY recommend it. Thank you Lisa for this absolutely wonderful work.
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Cliente Amazon
5.0 out of 5 stars utile
Reviewed in Italy on August 16, 2022
Verified Purchase
libro utile, maneggevole e ricco di informazioni, anche se alcune specifiche per il paese di origine dell'autrice e non per i paesi europei. aiuta a focalizzare la propria essenza artistica suggerendo le nuove possibilità che il mondo contemporaneo offre rispetto ad anni fa per la costruzione della propria carriera e del proprio lavoro. unica cosa che mi sento di aggiungere (anche se non è un difetto perchè è semplicemente una scelta grafica che può piacere o no) è che i font del testo sono molto piccoli e molte parti sono scritte in bianco o nero su pagine rosse, (o titoli in rosso e in font grande ma sottilissimo) il che ha un effetto abbagliante sulla lettura e risulta stancante
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ryan sanderson
5.0 out of 5 stars nice book
Reviewed in France on December 22, 2021
Verified Purchase
lots of usefull informations
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