$6.00 $8.00 per Ounce
FREE delivery May 10 - 13. Details
In Stock
$$6.00 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$6.00
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
AmeriColor Corp.
Ships from
AmeriColor Corp.
Returns
Non-returnable due to food safety reasons
Non-returnable due to food safety reasons
This item is non-returnable due to potential safety risk associated with this ingestible product type, but if the item arrives damaged or defective, you may request a refund or replacement.
Read full return policy
Returns
Non-returnable due to food safety reasons
This item is non-returnable due to potential safety risk associated with this ingestible product type, but if the item arrives damaged or defective, you may request a refund or replacement.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more

Americolor Soft Gel Paste Food Color, 3/4-Ounce, Soft Pink

4.7 4.7 out of 5 stars 408 ratings
$6.00 $8.00 per Ounce
{"desktop_buybox_group_1":[{"displayPrice":"$6.00","priceAmount":6.00,"currencySymbol":"$","integerValue":"6","decimalSeparator":".","fractionalValue":"00","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"z4siQh7PIaWCcuPfnMqniTx8AHq18i8MGVG%2FjxmqykAoCfvLcLj9KYg%2FKi0ZchU53mnC4uYNF%2BZ8oA59gad3LsKAdvE%2FnG4813VlcibBYrD4bP%2FjjjbHQiViloqHpp7TNIn52gZxG%2BipdaY7oR6KtcD1zomEWy0DjOehTeOaTTLeifANczUQdkXhA9UOzqFT","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

Color Soft Pink
Brand AmeriColor
Specialty Kosher
Item Weight 27.22 g
Liquid Volume 0.75 Fluid Ounces

About this item

  • Soft gel paste is an effective coloring system
  • It's consistent from batch to batch; Certified kosher and made in the U.S.A
  • It has coloring strength superior to any other food color
  • It will not separate or weep and does not harden
  • The base ingredients allow the color to disperse immediately so you actually use less color

Additional Details

Small Business
Shop products from small business brands sold in Amazon’s store. Discover more about the small businesses partnering with Amazon and Amazon’s commitment to empowering them.
Learn more
Small Business
This product is from a small business brand. Support small. Learn more

Customer ratings by feature

Easy to use
4.7 4.7
Flavor
4.5 4.5
Value for money
4.3 4.3
See all reviews

Similar item to consider

Amazon's Choice
(1264)
$2.43 ($2.43/Fl Oz)
Add a debit or credit card to save time when you check out
Convenient and secure with 2 clicks. Add your card

Frequently bought together

Americolor Soft Gel Paste Food Color, 3/4-Ounce, Soft Pink
$6.00 ($8.00/Ounce)
Get it May 10 - 13
In Stock
Ships from and sold by AmeriColor Corp..
+
AmeriColor, Pale Peony, 0.75 Ounce Bottle, Soft Gel Paste Food Color
$6.75 ($9.00/Fl Oz)
Get it May 10 - 13
In Stock
Ships from and sold by AmeriColor Corp..
+
AmeriColor, Electric Pink.75 Ounce Bottle, Soft Gel Paste Food Color
$6.00 ($8.00/Ounce)
Get it May 10 - 13
In Stock
Ships from and sold by AmeriColor Corp..
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Choose items to buy together.

Product information

Warranty & Support

Product Warranty: For warranty information about this product, please click here

Feedback

Americolor

Americolor Soft Gel Paste Food Color, 3/4-Ounce, Soft Pink

Found a lower price? Let us know. Although we can't match every price reported, we'll use your feedback to ensure that our prices remain competitive.

Where did you see a lower price?
/
/
/
/
Please sign in to provide feedback.

From the manufacturer

American Greetings logo
Make relationships more meaningful; woman writing inside a card

Bringing a Card to Life

man writing the inside verse of a card

watercolor paint and brushes

man smiling reading a card

Your stories become cards

As storytellers, every card we write starts with a real story we bring to life to help others connect with people they love.

All about design

Taking something as personal as design and sharing it is what makes us happy.

Let the emotions flow

Celebrate and give more meaning to your relationships and all the emotions that come with it.

Connect and celebrate; woman sitting on the floor wrapping gifts
party table setting

Celebrate what matters

Nothing better than celebrating the people that you love - make happiness happen with party themes and ideas that make amazing memories.

party table setting

sitting on a bed writing inside a card

stack of presents

Baby holding a fun card

Product Description

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!".

Looking for specific info?

Compare with similar items

This Item
Americolor Soft Gel Paste Food Color, 3/4-Ounce, Soft Pink
Americolor Soft Gel Paste Food Color, 3/4-Ounce, Soft Pink
Recommendations
AmeriColor, Robins Egg, 0.75 Ounce Bottle, Soft Gel Paste Food Color
AmeriColor, Robins Egg, 0.75 Ounce Bottle, Soft Gel Paste Food Color
dummy
AmeriColor, Pale Peony, 4.5 Ounce Bottle, Soft Gel Paste Food Color
AmeriColor, Pale Peony, 4.5 Ounce Bottle, Soft Gel Paste Food Color
dummy
AmeriColor Basic Six Kit Soft Gel Paste Food Color, 0.75 Ounce, 6 Pack Kit
AmeriColor Basic Six Kit Soft Gel Paste Food Color, 0.75 Ounce, 6 Pack Kit
dummy
Americolor Soft Gel Paste, 4.5-Ounce, Soft pink
Americolor Soft Gel Paste, 4.5-Ounce, Soft pink
dummy
Chefmaster Bakers Rose Liqua-Gel® Food Coloring | Vibrant Color | Professional-Grade Dye for Icing, Frosting, Fondant | Baking & Decorating | Fade-Resistant | Easy-to-Use | Made in USA | 10.5 oz
Chefmaster Bakers Rose Liqua-Gel® Food Coloring | Vibrant Color | Professional-Grade Dye for Icing, Frosting, Fondant | Baking & Decorating | Fade-Resistant | Easy-to-Use | Made in USA | 10.5 oz
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Price$6.00$6.75$12.50$21.00$10.75$12.98
Price Per Unit$8.00 / Ounce$9.00 / Fl Oz$2.78 / Fl Oz$4.67 / Ounce$2.39 / Ounce—
Delivery
Get it May 10 - 13
Get it May 10 - 13
Get it May 10 - 13
Get it May 10 - 13
Get it May 10 - 13
Get it as soon as Friday, May 10
Customer Ratings
4.74.7 out of 5 stars408
4.54.5 out of 5 stars64
4.64.6 out of 5 stars35
4.74.7 out of 5 stars1,011
4.74.7 out of 5 stars405
4.74.7 out of 5 stars6,272
Easy to use
4.7
—
—
4.6
4.3
4.5
Flavor
4.5
—
—
4.5
4.3
4.3
Value for money
4.3
—
—
4.3
4.0
4.4
Sold By
AmeriColor Corp.
AmeriColor Corp.
AmeriColor Corp.
AmeriColor Corp.
AmeriColor Corp.
Chefmaster - B&K Company
size
0.75 Ounce (Pack of 1)
0.75 Fl Oz (Pack of 1)
4.5 Fl Oz (Pack of 1)
0.75 Ounce (Pack of 6)
4.5 Ounce (Pack of 1)
10.5 Ounce (Pack of 1)
color
Soft Pink
Robins Egg
Pale Peony
Yellow,Blue,Green
Soft Pink
Bakers Rose
liquid volume
0.75 fluid ounces
75 fluid ounces
—
—
4.5 fluid ounces
10.5 fluid ounces
form
Gel
Gel
Gel
Gel
Gel
Gel
specialty
Kosher
Gluten Free,Kosher Certified
Free,Kosher Certified
Kosher
Kosher
Kosher
weight
0.06 pounds
0.75 ounces
4.5 ounces
5.9 ounces
0.32 pounds
0.66 pounds

Customer reviews

4.7 out of 5 stars
4.7 out of 5
408 global ratings

Customers say

Customers like the color and quality of the food coloring. For example, they mention it has amazing pigmentation, gives a nice range of colors, and works well.

AI-generated from the text of customer reviews

24 customers mention20 positive4 negative

Customers like the color of the food coloring. They say it has amazing pigmentation, vivid bright colors, and a nice range of colors. Some mention that it's easy to use and produces pretty pink sugar cookies.

"Great color" Read more

"Was the perfect shade of pink I needed for the base of my cake! I only use this brand for my cake needs because the colors are always so pigmented!..." Read more

"This is by far the best food coloring I’ve ever used no matter the color. It always comes out perfect!..." Read more

"The color is really pretty. The squeeze bottle makes it easy to combine colors or monitor distribution. I do not notice a bitter taste...." Read more

6 customers mention6 positive0 negative

Customers are satisfied with the quality of the food coloring. They mention that it works well and produces great results.

"...It always comes out perfect! Very pleased to be able to create any color I need to perfection." Read more

"Used this on gender reveal cake for my baby girl. Turned out great! Great quality" Read more

"Used it to.make colored popcorn. Worked out well." Read more

"Reali perfect.strong color" Read more

Americolor is the best!
5 Stars
Americolor is the best!
Was the perfect shade of pink I needed for the base of my cake! I only use this brand for my cake needs because the colors are always so pigmented! Doesn’t add any type of flavor to the icing or change the texture. These food colorings always get the job done!
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

wendy soto
5.0 out of 5 stars Good quality
Reviewed in the United States on February 26, 2024
Verified Purchase
Great color
Helpful
 Report
Valerie
5.0 out of 5 stars Americolor is the best!
Reviewed in the United States on March 24, 2024
Verified Purchase
Was the perfect shade of pink I needed for the base of my cake! I only use this brand for my cake needs because the colors are always so pigmented! Doesn’t add any type of flavor to the icing or change the texture. These food colorings always get the job done!
Customer image
Valerie
5.0 out of 5 stars Americolor is the best!
Reviewed in the United States on March 24, 2024
Was the perfect shade of pink I needed for the base of my cake! I only use this brand for my cake needs because the colors are always so pigmented! Doesn’t add any type of flavor to the icing or change the texture. These food colorings always get the job done!
Images in this review
Customer image
Customer image
Helpful
 Report
Joel T.
5.0 out of 5 stars Best food coloring
Reviewed in the United States on November 14, 2023
Verified Purchase
This is by far the best food coloring I’ve ever used no matter the color. It always comes out perfect! Very pleased to be able to create any color I need to perfection.
Helpful
 Report
RD
5.0 out of 5 stars Great but less is more.
Reviewed in the United States on April 8, 2024
Verified Purchase
If you want a soft pink, use as little of this as possible. Great buy! Will last me for a good while.
Helpful
 Report
Heather
5.0 out of 5 stars Squeeze bottle makes it so easy to dye frosting/icing!
Reviewed in the United States on March 24, 2023
Verified Purchase
The color is really pretty. The squeeze bottle makes it easy to combine colors or monitor distribution. I do not notice a bitter taste. So far, so good!
Helpful
 Report
Patti Poundcake
5.0 out of 5 stars Beautiful color
Reviewed in the United States on May 10, 2022
Verified Purchase
I used this product in some buttercream icing. Use this sparingly- color is very intense & concentrated, so start out with less than you think you will need. "Soft" Pink can become "Hot" Pink if you're heavy-handed,
2 people found this helpful
Helpful
 Report
Lori
4.0 out of 5 stars Perfect color.. but Grainy.
Reviewed in the United States on April 3, 2021
Verified Purchase
Perfect color for what I was looking for. However it is very grainy. Like it has speckles in it. It over all didn’t look bad. I will use it & if I want to buy more colors in the future I will definitely buy this brand again.
One person found this helpful
Helpful
 Report
Christine
5.0 out of 5 stars Sugar cookies turned out a pretty pink!
Reviewed in the United States on February 21, 2022
Verified Purchase
There is no flavor. I used it to make pretty pink large sugar cookies for ice cream sandwiches.
This product was perfect!
3 people found this helpful
Helpful
 Report

Top reviews from other countries

Liliane Christie
5.0 out of 5 stars Love it
Reviewed in the United Kingdom on May 11, 2020
Verified Purchase
Best food colouring brand I had use so far , the colours are great and as it should be .
Report
Amazon Customer
1.0 out of 5 stars I ordered soft pink, and it arrived though. ...
Reviewed in India on November 25, 2016
Verified Purchase
I ordered soft pink, and it arrived though. Every where on the package and bill it was written 'soft pink' .. only when I tore the main pack for colouring the cake-- it comes out mauve!!!
One person found this helpful
 Report
rose
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on November 17, 2017
Verified Purchase
Soft pink for sure, be aware, but a lovely strong colour
Report