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Grinding It Out: The Making of McDonald's Mass Market Paperback – August 2, 2016

by Ray Kroc (Author)
4.5 4.5 out of 5 stars 2,504 ratings
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"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.

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Previous page
  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    St. Martin's Paperbacks
  4. Publication date
    August 2, 2016
  5. Dimensions
    4.1 x 0.59 x 6.83 inches
  6. ISBN-10
    125013028X
  7. ISBN-13
    978-1250130280
  8. See all details
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Editorial Reviews

About the Author

Ray Kroc (1902-1984) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world. He was the author of Grinding It Out.

Product details

  • Publisher ‏ : ‎ St. Martin's Paperbacks; Reissue edition (August 2, 2016)
  • Language ‏ : ‎ English
  • Mass Market Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 125013028X
  • ISBN-13 ‏ : ‎ 978-1250130280
  • Item Weight ‏ : ‎ 4.8 ounces
  • Dimensions ‏ : ‎ 4.1 x 0.59 x 6.83 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 2,504 ratings

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  1. Robert Anderson

    Robert Anderson

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    Ray Kroc

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
2,504 global ratings
What a Beautiful Man!
5 Stars
What a Beautiful Man!
Who knew? Ray Kroc! The man with an indomitable spirit that wouldn’t let the haters hold him down. His unrelenting belief in the good of others and that good things will happen is infectious! I went to celebrate by eating at McDonald’s. Sadly, it was not as cool as it seemed to be in the past but the franchises live on grinding out burgers and money. Thanks for such an uplifting story Ray!
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Top reviews from the United States

Brent Mann
5.0 out of 5 stars Piano player in a bordello and a lifelong Cubs fan -- top THAT Sam Walton!
Reviewed in the United States on November 11, 2011
Verified Purchase
I'll start by saying that I read this book at the same time I read the autobiography of Sam Walton, the founder of Wal-Mart. Ray Kroc and Sam Walton were business contemporaries, although obviously plying their trade in different industries. Walton was the Midwestern/Southern uber-WASP who attended church every Sunday, loved to quail hunt, actively participated in the local Chamber of Commerce, was an Eagle Scout, etc. You get the picture. On the other hand, Kroc (also a Midwesterner) was a high school dropout who once landed a gig playing piano in a bordello. Ray Kroc was married three times, swore with the best of them, drank with the boys, and generally led a colorful life. So if you buy Grinding It Out, be prepared to meet an extremely earthy character!

I just love this book because you get a real feel for who Ray Kroc was as a person. The book is breezy, chatty, a super easy read that is packed with fascinating anecdotes. The parts about Kroc's dealings with the McDonald brothers out of San Bernardino (via New Hampshire, of all places!) are just terrific.

To me, when a book is informative, fun and genuinely inspirational, you've got a winning combination -- and that is what you have in Grinding It Out.
7 people found this helpful
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David Kopec
4.0 out of 5 stars Inspiring but Limited
Reviewed in the United States on August 6, 2010
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Ray Kroc gives an engaging account of his life, including significant insight behind the founding of McDonalds. Kroc is willing to detail both his successes and his mistakes, which allows the reader to truly feel like an 'insider'. The book is filled with interesting snippets of advice based on these successes or failures that Kroc backs up with anecdotes. He's a great story teller, and he uses that talent to expound his life philosophy of working hard and getting things done at almost any cost (in his view determination is the most important quality for any successful person to possess).

Kroc seems like a man that in real life folks probably either love or hate - but i think most readers interested in business and even some just interested in good life stories will like this book. He's willing to be audacious and politically incorrect which is definitely entertaining.

The book's biggest flaw is that it leaves the reader (or me at least) wanting more insight behind the success and rapid growth of McDonalds in the late 50s and early 60s. It seems like Kroc is really struggling in the mid-late 50s financially with the business and then a few pages later it's the mid 60s and McDonalds is taking in hundreds of millions. This is one of the central reasons many pick up the book probably - so it is a major flaw. Also, Kroc touches enough on his personal life to make it interesting, but then restrains himself from making it a tell-all, which again leaves the reader wanting more. For example, he hardly mentions his relationship with his daughter or how her death affected his business life.

Overall, this is a worthwhile, inspiring read, filled with great anecdotes and some good advice. It's amazing what Kroc accomplished, starting McDonalds and risking all at the late age of 52 (late for the '50s - starting a company today at 52 is not such a big deal). As the back of the book states - Ray Kroc is someone you will never forget - but unfortunately we're stuck with only 210 pages. He took the other 100 or so with him to the grave.
5 people found this helpful
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richard e whitelock
5.0 out of 5 stars HE HAD IT HIS WAY
Reviewed in the United States on January 4, 2015
Verified Purchase
A must read for all entrepreneurs. Certainly not as detailed as the biography written by Love, This autobiography of Ray Kroc is both entertaining and insightful. What he did prior to the inspiration of McDonalds across the world led up to this multi-national business of great impact and success. I think you will enjoy the insights from a man borne circa 1900 and how he was led to his position of prominence and wealth. I would read the autobiography first and then the biography written by Love secondly. This is a man who would not compromise the values of his employees nor his customers. And he used the KISS system to run and control his franchisees .He and Sam Walton had similar objectives and goals. And their outcomes were similar. Would make for a great How To book. And the rest is history. And success stories are so darn good reading that you won't be able to put these books down for long and you will recommend them to every business person you know. Good reading.
9 people found this helpful
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Amazon Customer
5.0 out of 5 stars What a Beautiful Man!
Reviewed in the United States on February 28, 2024
Verified Purchase
Who knew? Ray Kroc! The man with an indomitable spirit that wouldn’t let the haters hold him down. His unrelenting belief in the good of others and that good things will happen is infectious! I went to celebrate by eating at McDonald’s. Sadly, it was not as cool as it seemed to be in the past but the franchises live on grinding out burgers and money. Thanks for such an uplifting story Ray!
Customer image
Amazon Customer
5.0 out of 5 stars What a Beautiful Man!
Reviewed in the United States on February 28, 2024
Who knew? Ray Kroc! The man with an indomitable spirit that wouldn’t let the haters hold him down. His unrelenting belief in the good of others and that good things will happen is infectious! I went to celebrate by eating at McDonald’s. Sadly, it was not as cool as it seemed to be in the past but the franchises live on grinding out burgers and money. Thanks for such an uplifting story Ray!
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One person found this helpful
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William Jaros
5.0 out of 5 stars Inspirational on many levels
Reviewed in the United States on January 3, 2009
Verified Purchase
I highly recommend this book for any business person. It is a very fast read and very inspirational from both a business and a personal perspective. The story behind McDonalds is very interesting and shows that in order to be successful you need to have a deep passion for what you are trying to accomplish, focus on the details, hire the best people and to think outside of the box. I have read scores of business books yet I tend to shy away from the biography end of this genre. This book is an exception. Ray Kroc's personal story really humanizes the McDonalds story. His passion led him to build possibly the greatest example of a turn key business system- as business author Michael Gerber puts it. And that is what makes this book so great. It is an interesting read, but is still able to show the details that went into designing and building the McDonalds system.
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Top reviews from other countries

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Amirshoh
5.0 out of 5 stars the book about making $ and life
Reviewed in Italy on April 7, 2024
Verified Purchase
the book about life, the book about making a choice, if you stay where you are now, or go out and make a billion(or million).
Changes in the world and your life as well. At the end of the day, success is measured by the $ you have. And if 54 years old mediocre salesman with diabetes took courage, worked hard, and did not give up to make his dream happen!! then we should too!
There are some serious knowledge about sales and business development techniques, so its a bargain for its price, and absolutely must read for someone whos starting a business or just wants to win in life!
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Judge singh
5.0 out of 5 stars Book
Reviewed in India on January 29, 2024
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Ati utam
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Markus
5.0 out of 5 stars Es ist nie zu spät etwas aufzubauen
Reviewed in Germany on August 15, 2022
Verified Purchase
Die Geschichte eines Mannes der mit 52 das Geschäft seines Lebens aufbaut.

Losgelöst von allen Widrigkeiten. Wenn man für etwas brennt, und sich voll einbringt ist alles möglich!
One person found this helpful
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Cliente de Amazon
5.0 out of 5 stars Tamaño
Reviewed in Mexico on December 20, 2019
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Me gustó que es compacto.
One person found this helpful
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Un Famazon
5.0 out of 5 stars Inspirador
Reviewed in Spain on January 2, 2021
Verified Purchase
Inspirador, recomendable leer después de ver la película
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