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Thou Shall Prosper: Ten Commandments for Making Money Hardcover – Illustrated, October 1, 2009
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A practical approach to creating wealth-based on the established principles of ancient Jewish wisdom-made accessible to people of all backgrounds
The ups and downs of the economy prove Rabbi Daniel Lapin's famous principle that the more things change, the more we need to depend upon the things that never change. There's no better source for both practical and spiritual financial wisdom than the time-tested knowledge found in the ancient Jewish faith and its culture. In the Second Edition of Thou Shall Prosper, Lapin offers a practical approach to creating wealth based on the established principles of ancient Jewish wisdom. This book details the ten permanent principles that never change, the ten commandments of making money if you will, and explores the economic and philosophic vision of business that has been part of Jewish culture for centuries. The book's focus is on making accessible to individuals of all backgrounds, the timeless truths that Jews have used for centuries to excel in business.
- Outlines ten fundamental "commandments" relating to business and money
- Includes insights that will increase your potential for creating wealth, no matter what your faith or background may be
- Blends contemporary business stories and Lapin's own business experiences with the wisdom of the Torah and Talmudic prescriptions
This Second Edition provides new examples, especially of Internet related business opportunities. In addition, each chapter highlights specific action steps that can lead to wealth opportunities in both difficult economic times and periods of prosperity.
- Print length370 pages
- LanguageEnglish
- PublisherJohn Wiley & Sons Inc
- Publication dateOctober 1, 2009
- Dimensions6.25 x 1.5 x 9.25 inches
- ISBN-100470485884
- ISBN-13978-0470485880
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From the Inside Flap
Learn one, and you will have also learned the other."
In the few years since the first edition of Thou Shall Prosper was published, much has changed from both an economic and financial standpoint. But the ups and downs we've experienced have helped prove Rabbi Daniel Lapin's point that the more things change, the more we need to depend upon things that never do.
There's no better source for both practical and spiritual financial wisdom than the time-tested knowledge found in the ancient Jewish faith and culture. Now, with the Second Edition of Thou Shall Prosper, Rabbi Lapin returns to provide a clear picture of how following an unwavering economic and philosophic vision of business and money--based on the established principles of Jewish tradition--can increase your potential for creating wealth.
While unprecedented events have changed the world we live in, the ten fundamental "commandments" outlined throughout these pages, which relate to both business and money, are as relevant as ever. By blending contemporary business stories and his own business experiences with the wisdom of the Torah and Talmudic prescriptions, Rabbi Lapin skillfully explains the essence of each commandment--which include Believe in the Dignity and Morality of Business, Do Not Pursue Perfection, and Know Your Money--and shows you how to use them to prosper financially.
Along the way, Rabbi Lapin also highlights new examples that will help you excel during difficult economic times and addresses important concepts such as "being in business for yourself"; avoiding the trappings of a "wage slave"; changing with the times; learning to become a leader; and much more. So that you may apply each principle to your life, Rabbi Lapin suggests engaging and accessible action steps to start you immediately on the path to prosperity.
With the Second Edition of Thou Shall Prosper as your guide, you'll quickly discover the powerful wealth-producing principles that lie at the root of Jewish success--and learn how to apply them to your own endeavors. No matter what your faith or background, the insights found here will put you in a better position not only to maximize your potential, but also help those around you.
From the Back Cover
"Rabbi Daniel Lapin's wisdom has helped untold numbers of people, including me, grow in our business, family, and spiritual lives. In Thou Shall Prosper, Rabbi Lapin has done it again. This book tells it like it is in a helpful, honest, hopeful, informative way. He offers valid, useful information based on ancient wisdom and modern experience."--Zig Ziglar, author and motivational teacher
"Thou Shall Prosper is a passionate, occasionally hortatory avowal and practical road map to the making of 'dough' and the life-affirming consequences of the honest pursuit of profit. An unabashed manifesto for the twenty-first century, it seeks to steer the reader toward a guilt-free appreciation of wealth accumulation."--The Jewish Press
"No matter how successful or sophisticated you may be, this remarkable work will enrich your understanding of the important, exciting process of building wealth."--Michael Medved, nationally syndicated radio host and author of Right Turns
"In this highly insightful and controversial new book, Rabbi Lapin unearths the golden nuggets of Jewish business genius. By emphasizing the unique talents of the Jewish way of life, Rabbi Lapin demonstrates how Judaism's spiritual regimen can be translated into tangible material rewards, with the bottom line being directly affected. A thoroughly engaging, enriching, and thought-provoking book."--Rabbi Shmuley Boteach, author of Kosher Sex and Judaism for Everyone
"I really enjoyed this book, and I heartily recommend it to people of all faiths."--The Late Honorable Jack Kemp
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Thou Shall Prosper
Ten Commandments for Making MoneyBy Daniel LapinJohn Wiley & Sons
Copyright © 2010 John Wiley & Sons, LtdAll right reserved.
ISBN: 978-0-470-48588-0
Chapter One
The First CommandmentBelieve in the Dignity and Morality of Business
Making money is much harder if, deep down, you suspect it to be a morally reprehensible activity.
If there is one Jewish attribute more directly responsible for Jewish success in business than any other, it is this one: Jewish tradition views a person's quest for profit and wealth to be inherently moral. How could it be otherwise? As I explained in the Introduction, who I am and how I earn my living are inextricably bound together. If your chosen means of contributing to the world, and incidentally providing for your needs and desires, is immoral, then you must stop doing it because it will inevitably taint your entire existence. If your life is bifurcated into the work arena and the social arena with the two never meeting, not even in your own mind, then that is one of the first repair jobs you should undertake. Step one in the process of increasing your income is to begin wrapping yourself around these two related notions: (1) you are in business, and (2) the occupation of business is moral, noble, and worthy.
As you will see, that view of business is not universally shared. Generally speaking, media, entertainment, and public education in the United States all subtly denigrate business. What is more, government is often complicit in this slander of business. Almost without fail, in many countries, when government policies fail to deliver on their promises, politicians denounce the greed of Wall Street. Whenever the ghost of unintended consequences strikes again and well-intentioned but badly conceived state programs erode the economy, political leaders trip over one another in their eagerness to blame business.
In truth, it is for government employees that things just get better and better. State and local government workers are paid an average of $25.30 an hour, which is 33 percent higher than the private sector's $19, according to Bureau of Labor Statistics data. Throw in pensions and other benefits and the gap widens to 42 percent. By way of example, employees of New York City have enjoyed raises of 63 percent since 2000 to an average of $107,000 a year. In California, prison guards can sock away $300,000 a year with overtime pay. It might make more sense to point to the greed of government employees as the cause of economic stress. But pundits and politicians prefer to demonize business. They suggest that government and nonprofit organizations do more for poor people than the private sector does and that business professionals need to be restrained from committing crimes in their single-minded pursuit of profit. It is not surprising that many other large groups in the United States have come to believe the same. This campaign has been so pervasive that everyone has inevitably been conditioned to believe it, at least to some extent. As we shall soon come to see, nothing could be further from the truth. The greedy or rapacious business professional is soon recognized for the thug he is and is usually weeded out by the simple process of nobody wanting to deal with him; not as supplier, customer, or employee. Believing that making money is a selfish activity will undermine anyone's chances of success.
FEEL VIRTUOUS, GROW WEALTHY
Most people understand that they enjoy greater success when they feel good about their activities. For example, in martial conflict, the defender's advantage is acknowledged by most military experts to be as much as five to one. This means that the defender's conviction of being right is enough to require a five-to-one superiority on the part of the invader in order for the attack to stand a good chance of success. That is because people tend to feel morally justified in defending their homes and families, whereas an attacker often doubts the righteousness of the cause. It follows that you would have vast additional power to inject into your enterprise if you could simply develop a deep conviction of its intrinsic morality.
This is how people are created. For better or worse, humans are holistic. Even the human body does best when its spiritual and physical sides are synchronized. Consider the role of placebos in modern medicine. Placebos and their strange effect have been known since the late eighteenth century. Dr. Andrew Newberg, a radiologist and psychiatrist at the University of Pennsylvania, describes a cancer patient whose tumors shrank when he was given an experimental drug, grew back when he learned that the drug was ineffective, and shrank again when his doctor administered pure water but told him it was a more powerful version of the medication that does work. Drugs are one vital element of medicine; the patient's mind is the second. Why would a placebo have any therapeutic impact at all? People's bodies perform better when their brains and souls are on board with the program. This is why most people choose doctors in whom they have confidence. A patient's recovery is directly linked to how much confidence that patient has in his or her medical advisers. It is almost as if your body knows what is in your mind and responds accordingly. Helping your mind to know and believe that what you do professionally is good, noble, and worthwhile in itself helps to fuel your energies and propel your efforts.
If you feel really good about your profession, you sweep others along with you on the waves of your enthusiasm for what you do. You will become known for telling entertaining accounts of amusing incidents in your professional life. Stories about events in your business day can inspire others, and they will be moved by poignant interactions you relate. These natural and positive aspects of your public persona flow inevitably from feeling pride and passion for your work.
You see, increasing your ability to create wealth is not just a matter of knowing a technology. It is not just a matter of knowing what kind of investments to seek or knowing how to write a resume. Having additional money in your pocket, real spendable money, is not the same as having a pen or a cigar lighter in your pocket. A substantial and meaningful increase in the amount of money you own changes you. You become a slightly different person, and people notice the change. Now if extra money makes a new person of you, it easily follows that making a new person of you is a step on the road to having more money.
This is what it might look like expressed as a mathematical equation:
Old you + More money = New you Now, subtracting "Old you" from both sides of the equation (remember that whatever you do to one side of the equal sign you must also do to the other), we have
More money = New you - Old you
In other words, in order to acquire more money, you need to work on far more than merely learning new skills. You have to work on changing yourself. It may not be easy, but it can certainly be done, and it works.
As a rabbi, I have always seen the Torah as a comprehensive guide to how the world really works. For instance, I expect no conflict between Torah wisdom and chemistry, and I find none. Both, after all, are instruments that explain how the world works, each from its own perspective. Thus chemistry might remind me that just as two atoms of hydrogen combined with one atom of oxygen results in one molecule of water, so can a molecule of water be split into its constituents, hydrogen and oxygen. In other words, in the real world equations can be read both forward and backward.
Similarly, if feeling passion and pride for my work helps me talk enthusiastically about what I do, so does talking excitedly about my work increase the passion and the pride I feel for it. This is why ancient Jewish wisdom insists that approval of our friends is an important aid to a person's business success; and likewise, people are stimulated and encouraged by their friends' approval. Even more important, this approval helps people find passion and enthusiasm in what they do.
Conversely, if you are embarrassed about your business, you set yourself up to fail. Few sales professionals wholeheartedly and effectively promote products or services they feel to be shoddy or overpriced. Not only does your moral ambivalence inhibit all-out effort, but it also triggers a shame reflex. Instead of winning the approval of people whose opinions you value, you feel them radiating an almost palpable disapproval for your profession. You shrink into yourself and appear apologetic and embarrassed. This is hardly the posture of success. As a result, you will fail to talk about your work, thus forfeiting the everpresent advertising opportunities that present themselves in ordinary social interaction.
Feeling virtuous about what you do is an enormous advantage and one that has been a part of Jewish tradition since time immemorial. Developing a deep conviction of the intrinsic morality and dignity of business injects vast power into any enterprise undertaken. There is a very real and practical reason that companies engage me to teach their executives and employees that the process and practice of business, although as vulnerable to misdeed as any other, is inherently dignified and moral. People who view themselves as ethical and virtuous are far less likely to step over a legal line than are people who feel that they are already deeply involved in improper conduct.
Have you ever cheated on a diet to which you were committed? I know that I have, and I recall how much easier it was to raid the refrigerator the second time. I remembered how I had vacillated back and forth three hours earlier. "How could I ruin the good efforts of the past week?" I had asked myself. My yearnings for that chocolate cream pie were strongly countered by the realization that if I yielded to temptation, I would be turning the entire previous week of discipline into a farce. That held me off for a while, but then my stomach enzymes began howling in chorus for just a taste of that chocolate cream pie and I am sorry to confess, I yielded. The delicious taste, I discovered, was tempered by the slightly bitter taste of failure.
However, three hours later, when I found myself again lusting for just one more slice of the same pie, the voice of conscience was far weaker. After all, this time I would not be destroying a perfect record of disciplined restraint. I had already done that three hours earlier.
The Jewish principle underpinning this observation is found in Sayings of the Fathers: "Ben Azzai said, hasten to commit good acts and flee from misdeed since every good act encourages another in its wake, while every misdeed eases the way to the next." This is one reason for the enormous emphasis that Judaism places on atonement. The origin of the word atone was when one viewed oneself as being at one with God. The annual observance of Yom Kippur, the Day of Atonement, allows Jews to reset the odometer of one's moral self-evaluation back to zero, as it were. God can once again regard us as being at one with Him. Turning over a new leaf and making a fresh start is enormously liberating. It allows one to recover one's morally driven self-restraint that might otherwise have eroded beyond the point of usefulness.
Similarly, in business everyone encounters numerous opportunities to slice off a piece of pie that would best be left alone. Everyone finds frequent opportunities to cross the line in pursuit of just a little more. A business professional who sees himself as already a swindling rogue just by virtue of his occupation-a greedy business professional profiting by seizing the earnings of gullible fools-should have little trouble seizing just a little more.
No, you are not a swindling rogue. In reality, you are a noble person providing for others in a marvelous environment that benevolently rewards you for your consideration. You may find yourself smiling at these words; but once you have overcome your skepticism, you will have taken a giant step toward increasing your revenue.
MONEY IS HOLY, AND HOLIDAYS ARE LINKED TO MONEY
Indeed, overcoming one's skepticism about the nobility of money seems to be an intrinsic part of the original Divine plan for Jews as reflected in some of the Jewish holidays.
One Jewish holiday in particular seems to focus on money. Almost everyone knows that Jews observe Chanukah by lighting candles on each of the eight nights of the holiday. Far less familiar are two details concerning the celebration:
1. Part of the observance is for the light from those candles to have no utilitarian purpose. For this reason, they are customarily lit in a room in which other lighting, perhaps the regular electric lighting, is blazing. This allows the candles to serve their exclusive symbolic function and perhaps stimulate a discussion among family members. Someone may well ask, "Why do we have candles lit if there is already plenty of light in the room?" Another may inquire, "Can we turn off the lights so we can see the candles better?" 2. There is a custom of giving children monetary gifts on Chanukah. Like other people, Jews enjoy giving gifts of various kinds on all sorts of occasions. For instance, on Purim, the feast of Esther, people give gifts of food delicacies to one another. However, Chanukah is the only holiday on which not only is it not distasteful to give a gift of money, but it is viewed quite positively, especially for children.
These two quirks of observance are linked by their explanation. The definitive Code of Jewish Law, compiled in 1563 by Rabbi Joseph Karo of Safed in the Holy Land, emphasizes that absolutely no benefit should be obtained from using the light of the Chanukah candles. Then, conjuring up what appears to be an anti-Semitic stereotype, the Code declares, "And even to examine your money and to count how much money you have may not be done by the light of the Chanukah candles." What! And I suppose that on all other occasions on which Jews light celebratory candles, such as those that usher in the Sabbath each Friday night, the first thing they choose to do is count their money? Hardly. The point is that on Chanukah you are supposed to be supersensitive to your money and particularly grateful for it. This is so central a feature of the Chanukah holiday that you might have been forgiven for supposing that counting your money in front of the holiday candles would be a way of enhancing the link between Chanukah and your money. Thus the Code of Jewish Law warns that you must not count your money by the light of the candles, even though you might have imagined that especially on this holiday that is exactly what you should do. You should certainly count your money on Chanukah, just not by the light of those special candles. They have a special symbolism that is linked to the money but just a little loftier. What does light symbolize to people? Well, if you aren't sure, take a glance at your Sunday comics and see what a light bulb shown above the head of one of the characters means. It usually suggests that Dagwood has just had a bright idea. That is why folks sometimes say, "I have seen the light," when what they really mean is, "Oh yes, I understand perfectly." Or someone might ask the person to whom he is patiently explaining something, "Do you see?" In reality, Chanukah candles are intended for only one purpose, and that is to signify education and understanding. Even the name of the holiday, Chanukah, is an expansion of the Hebrew word for education. This word comprises the first four out of the five letters making up the Hebrew word Chanukah. Yes, education and money are very closely linked.
Joining together the themes of the candles and the money, we find the reason for the custom of giving children money for each of the eight nights of Chanukah in amounts that are proportional to the success of their studies. The money is a reward for the light they have gained during the past year. In this way, early in their development, children are inculcated with the idea that not only is money not bad, but it often can be a result of self-improvement. You receive money in proportion to how helpful you can make yourself to other people. Chanukah is a reminder that educating oneself is surely one of the best ways of increasing one's potential to be helpful to others.
JEWS BECAME BANKERS TO HELP OTHERS, NOT AS A LAST RESORT
In Western culture, the term "moneylender" has come to be an insult and an indictment. Obviously people who view money lending, banking, or finance as sleazy and unworthy occupations are hardly likely to engage in them, let alone flourish in them. By contrast, Jews always viewed putting one's capital at risk to enable someone else to make a profit as an honorable way to earn a living and to help others. The Jewish hierarchy of charity regards lending someone money to go into business as more noble than simply giving him the money. The latter condemns the recipient to be a beggar without enough self-respect to launch his or her own enterprise. However, lending money to a needy man elevates him into an independent businessman. This way his dignity is preserved, and he retains the psychological self-image so necessary to conducting business successfully.
(Continues...)
Excerpted from Thou Shall Prosperby Daniel Lapin Copyright © 2010 by John Wiley & Sons, Ltd. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Product details
- Publisher : John Wiley & Sons Inc; 2nd edition (October 1, 2009)
- Language : English
- Hardcover : 370 pages
- ISBN-10 : 0470485884
- ISBN-13 : 978-0470485880
- Item Weight : 1.3 pounds
- Dimensions : 6.25 x 1.5 x 9.25 inches
- Best Sellers Rank: #10,887 in Books (See Top 100 in Books)
- #222 in Personal Finance (Books)
- Customer Reviews:
About the author
www.RabbiDanielLapin.com
Rabbi Daniel Lapin, known world-wide as America’s Rabbi, is a noted rabbinic scholar, best-selling author and host of the Rabbi Daniel Lapin Show on The Blaze Radio. He is one of America’s most eloquent speakers and his ability to extract life principles from the Bible and transmit them in an entertaining manner has brought countless numbers of Jews and Christians closer to their respective faiths.
In 2007 Newsweek magazine included him in its list of America’s fifty most influential rabbis.
Before immigrating to the United States in 1973, Rabbi Daniel Lapin studied Torah, physics, economics and mathematics in Johannesburg, London and Jerusalem. This seemingly unlikely combination forms the bedrock of his conviction that no conflict exists between the physical and spiritual, virtue and strength, or faith and wealth. He quickly became persuaded that God continues to smile on the United States of America and he became a naturalized citizen on what he describes as the proudest day of his life.
Rabbi Daniel Lapin was the founding rabbi of Pacific Jewish Center, a now legendary Orthodox synagogue in Venice, California. He implanted the community’s mission of demonstrating the relevance of traditional Faith to modern life.
“The more things change, the more you must depend upon those things that never change” is a theme that the rabbi injects into his presentations. With his compelling application of permanent principles that address the problems that plague individuals, families and our nation, he has won the admiration of noted figures such as Dr. James Dobson, John Ashcroft, Rabbi Reuven Bulka, Pastor John Hagee, Jack Kemp (1935-2009), Dr. D.J. Kennedy (1930-2007), Rush Limbaugh, Michael Medved, Rabbi Avigdor Miller (o.b.m.), the late Secretary of the Treasury, William E. Simon, Rabbi Aryeh Sheinberg, Rabbi Pinchas Stolper and Zig Ziglar. President George W. Bush appointed him to serve two terms on a United States Commission.
Rabbi Lapin is a frequent speaker for hundreds of groups, institutions, organizations, and companies including Family Research Council, Legatus, Crystal Cathedral, Harvard Law School, Heritage Foundation, the United States Army, the Mont Pelerin Society of Economists, Prudential Insurance Company, the 1996 Republican National Convention, Voices United for Israel, Yeshiva University, and Young President’s Organization. Rabbi Lapin was the keynote speaker at the Congressional Bi-Partisan opening of the 106th Congress in Washington, DC. He speaks regularly at universities, businesses and synagogues and churches throughout the country. He regularly appears on both national and local radio and television shows.
Rabbi Lapin is a noted writer. His articles have appeared in the Wall Street Journal, National Review, Commentary, The Jewish Press, The American Enterprise, The Washington Times, Crisis, and other publications. His first book, America’s Real War was a national best seller and his second book Buried Treasure; the Secrets for Living from the Lord’s Language, was published in 2001. His third book Thou Shall Prosper: The Ten Commandments for Making Money published by John Wiley in 2002, continues selling well in America and has also been translated into Chinese and Korean. His latest project is the production of audio CD’s that present thousands of years of Jewish wisdom emanating from the Bible, in ways that impact and improve modern day life.
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I welcome the balance from the Jewish perspective from this book. Much of the interpretation of what I call the "Old Testament" was totally new to me.
If God is the same, yesterday, today, and forever, reconciling these these becomes a case of "money is proof you've helped God's children, BUT don't let it control and consume you."
Such great wisdom. Christians who fear success should read this book and it's lessons to discover the foundations of the Biblical view of money that may have been glossed over in teachings you've learned.
Highly recommended!!
He starts by explaining the real attitude you need to succeed - it's more than just positive thinking! Then he goes on to explain "The Ten Commandments" of building wealth with a chapter dedicated to each one. And every chapter includes specific actions you need to take to succeed.
I highly recommend this for anybody who's in business or wants to go into business. It 's the best business book I've read since "The E-Myth" and contains just as much practical advice! BTW, I have over 30 years in retail management as well as currently owning one business and getting ready to launch another. Wish I would have had this book back when I was getting started, it would have helped me avoid a lot of headaches as well as be much further ahead.
I am completely blown away by the content, it is definitely life transforming for me. Though the topic is on money but Rabbi Lapin sheds valuable insight into other matters such as retirement, charity and coincidence and many more.
I am totally in agreement that there is no such thing as coincidence - it simply does not exist, at least not in my life and am now 41. I also love the stories that he gives to support his convictions on every subject.
I find myself highlighting the better part of the book but this will enable me now go back and put to work his recommendations - especially on getting acquainted with numbers. I have bought his recommended book, that is why I love kindle, and I have also downloaded a personal financial app I will now be making use of.
Thank you Rabbi for this book, it was definitely not a coincidence for me. As I read it, I find that it totally relates to the changes that is currently taking place in my life. I am at a point of career Decision and all I really want to do is give.
Awesome book indeed - HIGHLY RECOMMENDED!!!
Top reviews from other countries
The first chapter tackle the perspective of accepting money as a byproduct of providing a good product or service to others and the last chapter; never retiring from giving others that special service only you know how to deliver.
The world needs more good and hardworking people to start businesses. Those people need to read this book, so they realize they are doing God's work on earth.
A great book in the style of the 10 commandments, and has easy language to follow. Hard to put down, once you start to read it. It helps you to see business and life from a different perspective.
Will buy more for people around me who want to change the way they see finances