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Eva Szela
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The Complete Guide to Greeting Card Design and Illustration Hardcover – January 1, 1987

by Eva Szela (Author)
3.8 3.8 out of 5 stars 12 ratings
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The Complete Guide to Greeting Card Design & Illustration
The Complete Guide to Greeting Card Design & Illustration
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Purchase options and add-ons

12 step-by-step demonstrations show how to create successful greeting cards Samples of 130 actual greeting cards Twelve step-by-step demonstrations by professional greeting card artists show you how to combine basic illustration techniques with the eight most popular mediums. This art technique book is a comprehensive and practical guide to all aspects of designing and creating professional greeting cards.Samples of 130 actual greeting cards.leads you through every stage of the design process"
Previous page
  1. Print length
    152 pages
  2. Language
    English
  3. Publisher
    North Light Books
  4. Publication date
    January 1, 1987
  5. Dimensions
    0.9 x 8.9 x 11.3 inches
  6. ISBN-10
    0891342109
  7. ISBN-13
    978-0891342106
  8. See all details
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Product details

  • Publisher ‏ : ‎ North Light Books; First Edition (January 1, 1987)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 152 pages
  • ISBN-10 ‏ : ‎ 0891342109
  • ISBN-13 ‏ : ‎ 978-0891342106
  • Item Weight ‏ : ‎ 1.94 pounds
  • Dimensions ‏ : ‎ 0.9 x 8.9 x 11.3 inches
  • Customer Reviews:
    3.8 3.8 out of 5 stars 12 ratings

About the author

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Eva Szela

Eva Szela

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Customer reviews

3.8 out of 5 stars
3.8 out of 5
12 global ratings

Top reviews from the United States

Amazon Customer
5.0 out of 5 stars Excellent Book
Reviewed in the United States on May 2, 2014
Verified Purchase
This book is a great help for anyone who might like to design for greeting card companies, or design for themselves. Excellent instruction, and information even though the book is older and some of the designs are dated.. It is still very useful and inspirational.
3 people found this helpful
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Gigi
3.0 out of 5 stars Very dated
Reviewed in the United States on January 2, 2013
Verified Purchase
The book is a good guide, but the ideas and content is about 20 years old, and while an intereseting read, I found it less than revelant to today. It would be nice to see the author do a rewrite.
3 people found this helpful
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StarLady
5.0 out of 5 stars The Best Book on This Subject!
Reviewed in the United States on May 1, 2006
Verified Purchase
Though this book was written in 1987, it still remains one of the best (and only) books on this subject. Not just a collection of pretty cards, this actually goes into methods of making them, and why certain designs work and others don't. My only wish is that Eva would write a more updated version of this subject, as the market for it is very lacking.
14 people found this helpful
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Lois
2.0 out of 5 stars Only ok.
Reviewed in the United States on October 14, 2019
Verified Purchase
The content was only ok. Too few useful ideas.
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Joni H
4.0 out of 5 stars Good overview and samples to get creative juices flowing
Reviewed in the United States on August 30, 2014
Good overview and samples to get creative juices flowing. Frankly, I like the next edition better ... more up to date.
2 people found this helpful
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Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United States on March 29, 2017
Verified Purchase
good book
One person found this helpful
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K. Carter
1.0 out of 5 stars Disappointing: Outdated and Not Useful
Reviewed in the United States on August 29, 2008
This book was written in 1987! Technically speaking, it's completely out of date.

My major criticism, though, is the low value of the content. Do we really need to be taught that soft or pastel colors appeal more to women? Not only is that kind of thinking outdated, but who needs to read a book with that level of "information"?
7 people found this helpful
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Top reviews from other countries

Customer
3.0 out of 5 stars Quite dated but all the basics covered.
Reviewed in the United Kingdom on July 6, 2018
Verified Purchase
A very old edition and quite dated, although it did seem to cover lots of the basics for the beginner.
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S Dreger
5.0 out of 5 stars Awesome book and fast delivery
Reviewed in Canada on September 30, 2015
Verified Purchase
The book came well before expected and is just what I was looking for.
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