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e.l.f., Mascara Primer, Lightweight, Long Lasting, Everyday Wear, Lengthens, Volumizes, Preps, Revitalizes, Clear, Protein-Enriched, 0.1 Fl Oz

3.9 3.9 out of 5 stars 215 ratings
Currently unavailable.
We don't know when or if this item will be back in stock.
Color Transparent
Special Feature Lightweight
Brand e.l.f.
Specialty hypoallergenic, Cruelty Free
Number of Items 1

About this item

  • This mascara primer lengthens and volumizes eyelashes instantly to prep for mascara application.
  • The Pro-Vitamin B5, Hydrolyzed Wheat and Soy Protein-enriched formula revitalizes lashes.
  • Apply the mascara primer on lashes from root to tip, allow primer to dry and follow up with your favorite mascara.
  • Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.
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From the manufacturer

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THE BASE FOR YOUR BEAUTY REGIMEN

Imperfections disappear when applied prior to your makeup, setting you up for next-level beauty.

100% VEGAN AND CRUELTY-FREE

Proud to be vegan and cruelty-free, worldwide. Because kindness is chic.

PROUDLY FREE FROM

Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

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Customer Reviews
4.1 out of 5 stars
859
4.2 out of 5 stars
25
—
4.5 out of 5 stars
1,638
4.2 out of 5 stars
147
4.7 out of 5 stars
1,938
Price — — — $9.99 — $6.00

Product Description

Prepare your eyelashes for mascara application with the e.l.f. Cosmetics clear Mascara Primer. The thickening, lengthening formula, enriched with Pro-Vitamin B5, Hydrolyzed Wheat and Soy Protein, lengthens and volumizes lashes prior to mascara application. e.l.f. mascaras are hypoallergenic, making them perfect for contact lens wearers and women with sensitive eyes. e.l.f. Cosmetics offers a complete line of vegan and cruelty-free makeup and professional tools - all at an extraordinary value price, so there is sure to be something for everyone. See bullets and images for more information.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 0.8 x 1.25 x 6.9 inches; 0.27 ounces
  • Item model number ‏ : ‎ 81421
  • UPC ‏ : ‎ 609332814219
  • Manufacturer ‏ : ‎ JA Cosmetics
  • ASIN ‏ : ‎ B005HSFBUE
  • Customer Reviews:
    3.9 3.9 out of 5 stars 215 ratings

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Customer reviews

3.9 out of 5 stars
3.9 out of 5
215 global ratings

Top reviews from the United States

Holly Smith
5.0 out of 5 stars Great product, but be careful if you have sensitive skin
Reviewed in the United States on February 6, 2016
Verified Purchase
I love elf products. Especially this. It does exactly what it promises. It's a white primer, and you just sweep it on your lashes before your regular mascara. It makes my lashes appear so much longer, almost too long. But I have long lashes anyway, so it makes it look like I have fake lashes on. Although, I only use it for special occasions, because I am very sensitive to certain products, and this irritates my eyes after a few hours of wear. I guess it is because it makes my lashes so long that they constantly touch my eyelids. So if you have sensitive skin like me, I would recommend trying this on your eyes one night when you will be staying in and see if it bothers you first.
5 people found this helpful
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MizzImpatience
5.0 out of 5 stars Perfect for soft and natural looking lashes
Reviewed in the United States on April 1, 2015
Verified Purchase
As someone who has very sensitive eyes, I really like this primer. I was a bit shocked when I pulled the wand out of the tube and saw that it was very lightly whitish in color, but fear not it, it goes on clear. One of the benefits of using a clear primer is that your not layering on coat after coat of mascara to cover the white. I love the fact that I am able to use this primer and then a single coat of mascara and I end up with very natural and soft looking eyelashes.
13 people found this helpful
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Kells
1.0 out of 5 stars Glad it was cheap because I threw it away
Reviewed in the United States on November 25, 2012
Verified Purchase
Normally I'm nearly always thrilled at the beauty products I buy on amazon. This was not the case with this product. Instructions state to put on lashes and let dry fully before you apply mascara. So I did just that, a good 1/2 hour before. It clumps my lashes together and actually the mascara doesn't seem to last as long. It actually looks like I have less lashes and thinner at that. So I tried it again for the next several days, maybe I need more, or less, or more at the tips, or at the base. After many different levels of application, I came to the conclusion that this simply doesn't work at all. I tossed it and my lashes look better with the MAC false lash mascara alone. Don't bother, it's not like it cost very much, but it was a dissapointment.
4 people found this helpful
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MGDP
3.0 out of 5 stars It's ok.
Reviewed in the United States on September 10, 2014
Verified Purchase
It's ok. I wish the formula was thicker. I need several coats to make any kind of difference. I have good lashes. I like them to look fuller and more dramatic. This doesn't do it for me. I love the rest of their products. This just isn't for me.
4 people found this helpful
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dossier
4.0 out of 5 stars It seems to work
Reviewed in the United States on January 16, 2018
Verified Purchase
I hadn't ever used a primer for mascara before, but it does give my poor limp lashes a little body, and the mascara applies better and stays on without clumping
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courtney💘
5.0 out of 5 stars A must have
Reviewed in the United States on November 13, 2020
Verified Purchase
This is my daily go-to lash primer! It’s quick drying and you can layer it a few times to get that extra length without it feeling heavy. It’s definitely worth a try!
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Stella
5.0 out of 5 stars elf primer
Reviewed in the United States on March 15, 2017
Verified Purchase
I got this because someone in my nail salon said it was good to use a primer under my mascara . I choose elf because it was an add on . I applied it and let it dry , then applied my It Cosmetics Hello Lashes Mascara . It worked really smoothly . I like it very much .
2 people found this helpful
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Lori H Malcolm
5.0 out of 5 stars Very good primer
Reviewed in the United States on May 11, 2021
Verified Purchase
I really like this primer. It helps make my lashes thicker when I put my mascara on.
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Top reviews from other countries

Vintage-Loving Vegan
5.0 out of 5 stars Oomph in a bottle
Reviewed in the United Kingdom on December 21, 2015
Verified Purchase
I love this product. Curl eyelashes, apply the primer, allow to dry (this part is important) and then apply your mascara as usual. It separates the lashes, giving them some groundwork to allow your mascara to work that little bit harder for more take off: aka va va voom! :D
One person found this helpful
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Binnie
3.0 out of 5 stars Does exactly what it says
Reviewed in the United Kingdom on June 15, 2014
Verified Purchase
Not bad item does exactly what it says I would be happy to buy this item again thank you nice product
One person found this helpful
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anon
5.0 out of 5 stars pleased with
Reviewed in the United Kingdom on April 13, 2016
Verified Purchase
Seems to do the job, pleased with results
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tricia
2.0 out of 5 stars Two Stars
Reviewed in the United Kingdom on February 25, 2016
Verified Purchase
I've used primers before ,but this is disappointing quite thin and do not really give more volume
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Leah Vernon
1.0 out of 5 stars Not transparent but white
Reviewed in the United Kingdom on January 5, 2021
Verified Purchase
It’s not transparent it’s white on the lashes... waste of money.
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