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The 2 AM Principle: Discover the Science of Adventure Paperback – November 8, 2016

by Jon Levy (Author)
4.1 4.1 out of 5 stars 158 ratings
See all formats and editions
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“Jon Levy is what happens when you mix a behavioral scientist like Robert Cialdini with Indiana Jones.” —Lewis Howes, New York Times bestselling author of The School of Greatness

Jon Levy used to be a nerd.

Now, he runs with the bulls in Pamplona, battles Kiefer Sutherland in Jenga, and crashes million-dollar weddings. How did he do it? The E.P.I.C. Model of Adventure, a breakthrough four-step process (Establish, Push Boundaries, Increase, Continue) for building the perfect adventure, from picking the right team, to choosing the right mission, and taking the right risks—with plenty of stories from his own exploits to show you how it’s done.

With the mold-breaking brilliance of Timothy Ferriss’s The 4-Hour Work Week, and the geeky enthusiasm of a TED Talk, this book is your ticket to the next level. You’ll learn plenty, but the first lesson is easy: nothing good happens after 2 AM—except the most EPIC experiences of our lives.
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Previous page
  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Regan Arts.
  4. Publication date
    November 8, 2016
  5. Dimensions
    6 x 0.8 x 9 inches
  6. ISBN-10
    1942872690
  7. ISBN-13
    978-1942872696
  8. See all details
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Editorial Reviews

Review

"A brilliant and indispensable guide to seizing the day (or, more precisely, seizing the night). Jon Levy masterfully shows us how to have daring, mind-expanding adventures without ending up in a hospital or jail cell. Your life will be filled with more adrenaline, dopamine and all those other good brain chemicals. Jon Levy is boredom’s number one enemy."

—AJ Jacobs, bestseller author of The Year of Living Biblically and The Know-It All

"[Levy is] a uniquely qualified expert on the subject of memorable . . . experiences."

—Kristin Tice Studeman, Vogue.com

"A how-to guide for having adventures."

—Jane Borden, Observer.com

"A must-read for those of us in love with travel and adventure!"

—Extra Pack of Peanuts

About the Author

Jon Levy is a behavioral scientist studying influence and adventure. He specializes in applying scientific research to the world of business, using the latest in neuroscience and psychology to transform how companies approach marketing, sales, consumer engagement, and product design. He is the founder of The Influencers Dinner, a private community and dining experience in which twelve thought leaders and tastemakers across industries prepare dinner together.

Product details

  • Publisher ‏ : ‎ Regan Arts. (November 8, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1942872690
  • ISBN-13 ‏ : ‎ 978-1942872696
  • Item Weight ‏ : ‎ 1.43 pounds
  • Dimensions ‏ : ‎ 6 x 0.8 x 9 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 158 ratings

About the author

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Jon Levy

Jon Levy

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Jon Levy is a behavioral scientist and NY Times Best Selling author known for his work in influence, human connection, trust, and decision making. Jon specializes in applying the latest research to transform the ways companies approach marketing, sales, consumer engagement, and culture. His clients range from Fortune 500 brands, like Microsoft, Google, AB-InBev, and Samsung, to startups.

More than a decade ago, Levy founded The Influencers Dinner, a secret dining experience for industry leaders ranging from Nobel laureates, Olympians, celebrities, and executives, to artists, musicians, and even the Grammy winning voice of the bark from “Who Let the Dogs Out.” Guests cook dinner together but can’t discuss their careers or give their last names. Once seated to eat, they reveal who they are. Over time, these dinners developed into a community. With thousands of members, Influencers is the largest community of its type worldwide.

Jon’s second book, You’re Invited: The Art and Science of Cultivating Influence, was released to critical acclaim quickly rising as an international best seller. In it, Levy demonstrates the importance of trust, and community to accomplishing what is most important to us.

In his free time, Jon works on outrageous projects. Among them spending a year traveling to all 7 continents, or to the world's greatest events (Grand Prix, Art Basel, Burning Man, Running of the Bulls, etc.) and barely surviving to tell the tale. These Adventures were chronicled in his first book: The 2 AM Principle: Discover the Science of Adventure

Customer reviews

4.1 out of 5 stars
4.1 out of 5
158 global ratings
Excellent, entertaining, & actionable approach to bring more adventure to life!
5 Stars
Excellent, entertaining, & actionable approach to bring more adventure to life!
Have you ever read a book…where you feel the author climbed inside your brain… and explains things that you’ve had thoughts about, but never been able to exactly explain?The first time I remember this happening was while reading ‘Blink’ by Malcom Gladwell…reading through his words, I felt so connected to themthe ideas, the premise… it was an incredibly surreal feeling.Then, it happened again with this book: ‘The 2 a.m. Principle’Jon Levy (behavioral scientist) deconstructs ‘The Science of Adventure’ with a touch of highly entertaining true personal stories.(SPOILER ALERT: It has noting to do w/ $$$.)In each chapter, he combines scientific research and outrageous real stories from his life - ranging from getting crushed by a bull in Pamplona’s Running of the Bulls, to defeating Kiefer Sutherland in a drunken game of Jenga.I think the REAL beauty of this book…Is not only that you can use this formula to create your own adventures...It is that ANYONE can use the principles and create an adventure using the formulaREGARDLESS of money or location.When I overlay my life's most epic adventures with Levy's principles, it not only gives me a better understanding of the elements that were at play, but also a formula to engineer getting more out of life.This book has been my go-to gift for friends and family looking for living a more exciting and adventurous life.If you're looking for the formula of how to turn the boring into awesome, or simply enjoy being entertained by true stories of spontaneity and adventure - you should get The 2 AM Principle: Discover the Science of Adventure book!(Pro Tip: Get the beautiful and colorful hardcover version)
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Top reviews from the United States

Placeholder
5.0 out of 5 stars Excellent, entertaining, & actionable approach to bring more adventure to life!
Reviewed in the United States on December 27, 2016
Verified Purchase
Have you ever read a book…where you feel the author climbed inside your brain… and explains things that you’ve had thoughts about, but never been able to exactly explain?

The first time I remember this happening was while reading ‘Blink’ by Malcom Gladwell…reading through his words, I felt so connected to them
the ideas, the premise… it was an incredibly surreal feeling.

Then, it happened again with this book: ‘The 2 a.m. Principle’

Jon Levy (behavioral scientist) deconstructs ‘The Science of Adventure’ with a touch of highly entertaining true personal stories.
(SPOILER ALERT: It has noting to do w/ $$$.)

In each chapter, he combines scientific research and outrageous real stories from his life - ranging from getting crushed by a bull in Pamplona’s Running of the Bulls, to defeating Kiefer Sutherland in a drunken game of Jenga.

I think the REAL beauty of this book…
Is not only that you can use this formula to create your own adventures...
It is that ANYONE can use the principles and create an adventure using the formula
REGARDLESS of money or location.

When I overlay my life's most epic adventures with Levy's principles, it not only gives me a better understanding of the elements that were at play, but also a formula to engineer getting more out of life.

This book has been my go-to gift for friends and family looking for living a more exciting and adventurous life.

If you're looking for the formula of how to turn the boring into awesome, or simply enjoy being entertained by true stories of spontaneity and adventure - you should get  The 2 AM Principle: Discover the Science of Adventure  book!

(Pro Tip: Get the beautiful and colorful hardcover version)
Customer image
Placeholder
5.0 out of 5 stars Excellent, entertaining, & actionable approach to bring more adventure to life!
Reviewed in the United States on December 27, 2016
Have you ever read a book…where you feel the author climbed inside your brain… and explains things that you’ve had thoughts about, but never been able to exactly explain?

The first time I remember this happening was while reading ‘Blink’ by Malcom Gladwell…reading through his words, I felt so connected to them
the ideas, the premise… it was an incredibly surreal feeling.

Then, it happened again with this book: ‘The 2 a.m. Principle’

Jon Levy (behavioral scientist) deconstructs ‘The Science of Adventure’ with a touch of highly entertaining true personal stories.
(SPOILER ALERT: It has noting to do w/ $$$.)

In each chapter, he combines scientific research and outrageous real stories from his life - ranging from getting crushed by a bull in Pamplona’s Running of the Bulls, to defeating Kiefer Sutherland in a drunken game of Jenga.

I think the REAL beauty of this book…
Is not only that you can use this formula to create your own adventures...
It is that ANYONE can use the principles and create an adventure using the formula
REGARDLESS of money or location.

When I overlay my life's most epic adventures with Levy's principles, it not only gives me a better understanding of the elements that were at play, but also a formula to engineer getting more out of life.

This book has been my go-to gift for friends and family looking for living a more exciting and adventurous life.

If you're looking for the formula of how to turn the boring into awesome, or simply enjoy being entertained by true stories of spontaneity and adventure - you should get [[ASIN:1942872690 The 2 AM Principle: Discover the Science of Adventure]] book!

(Pro Tip: Get the beautiful and colorful hardcover version)
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3 people found this helpful
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Mark Twain
4.0 out of 5 stars Good book but not practical advise for the world population.
Reviewed in the United States on February 23, 2017
Verified Purchase
Fun to read. Never gets boring or drags. Has some good scientific advise about living a life out of comfort zone.

However, its NOT practical! Especially if one does not live in a first world country like the author or has a first world country passport to travel to where one pleases ( without needing visas) and one is at the right age and looks to have goodlooking female friends to be a partner in the adventures. Most of the athors adeventures were in company of good looking women who were already his friends.

Having said that, I enjoyed reading the book and I would keep it in my book selection. If you are 20 something from UK or USA or Australia and have a boring life, I highly recommend this book to you!
7 people found this helpful
Helpful
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Jonathan Roseland
5.0 out of 5 stars The Adventure Formula
Reviewed in the United States on December 31, 2018
Verified Purchase
The media could not be loaded.
 I just finished this very entertaining and informative adventurer’s manifesto by Jon Levi, a behavioral scientist who really likes to party.

This book follows the storytelling rich principal, anecdote, scientific reference format that makes non-fiction a pleasure to read. The author has a formula for epic experiences…

The book features a number of cool illustrations and infographics that visually break down Levi’s principles of adventure. I’d recommend that you get the print version of the book because it has a formating layout that is a little awkward to read on the Kindle app.

I enthusiastically recommend reading this if you’re a young single guy, an adventurer or a socialite who sees partying as tool for networking up.
One person found this helpful
Helpful
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J. J. Pietrzyk
3.0 out of 5 stars Anecdotes Aren't Science, Still a Good Story
Reviewed in the United States on December 16, 2016
Verified Purchase
Interesting collection of personal stories separated by pseudo-science. The design of the book, however, is amazing. Short read because of giant font and charts.
2 people found this helpful
Helpful
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Max
2.0 out of 5 stars Not written by a scientist, and not science
Reviewed in the United States on November 13, 2016
Verified Purchase
This book purports to talk about the "science" of adventure, but actually does none of the sort. The author's description labels him as a "behavior scientist," when he has no credentials in the fields of psychology or economics.

The EPIC model itself is not even a summary of scientific facts. It appears to be rooted in the observations and experiences of the author himself. His few claims which are rooted in science come from pop-sci books, not scientific research.

The claims that the author is a scientist are fraudulent, and the claim that the book is a work of science writing is also false. The leading headline comparing the author to Robert Cialdini is demeaning to Dr. Cialdini's many years of experience actually working as a scientist.

This is a book about planning drinking parties and encouraging your friends to embarrass themselves (and yourself). If that's what you're into, the writing is pretty good and this may be an interesting book for you.

If you were hoping for an actual scientific breakdown of why humans seek novel experiences and what we know about generating them, save the money look somewhere else.
33 people found this helpful
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MXI
5.0 out of 5 stars Take the horns by the bull!
Reviewed in the United States on January 9, 2017
Verified Purchase
Love it! In a world where we take everything way too seriously, where we define ourselves by our job or relationship, this is a perfectly-timed, fresh take on how to help lead a more exciting life. While it may not have been intentional, it is delightfully non-PC where the author recommends taking the bull by the horns (or in his case having the bull's horns take him) and doing the things you would never otherwise think to do. To get us out of our comfort zones. What surprised me is the science behind it and helps explain human nature and the reasons for our moods and happiness. In the end, it is indeed all about happiness and I'm happier for reading it. Can't wait for the clock to hit 2:00AM.
2 people found this helpful
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