Top critical review
3.0 out of 5 stars3.5 stars - started great, now pretty average
Reviewed in the United States on November 28, 2016
After ten months sleeping with this pillow (king size) I have really mixed feelings about it. In some respects it is better than the "standard" pillow, but I'm no longer convinced that it is better enough to justify the price.
I am a back and side sleeper and like a pretty firm pillow. In the past my pillow of choice was an extra-firm pillow from Target. It needed a 1-2 week break-in period where I would usually wake up with some neck pain, but after that it would be fine for months. Eventually, though, the pillow would flatten and I would be flipping it over 1-2 times a night or sleeping with my arm underneath. I usually replaced it every 12-18 months.
Based on the reviews this pillow seemed right up my alley, and the first four months or so (after letting it air out for a couple days) were amazing. The pillow was soft enough for me to not wake up with neck pain, but firm enough that I never needed to flip it over or support it with my arm. The other great thing about the pillow was its uniformity - the very edges/corners of the pillow were just as supportive as the middle, which was great for sleeping in the middle of the bed close to my wife. If I got up for a few minutes the pillow would be back to its original shape. I could even use it to prop myself up in bed and not have to flip it over when I was ready to sleep (that never used to happen). Overall, it was pretty much perfection.
At some point, though, the pillow kind of lost some of that magic. At rest the pillow is still pretty "poofy" but a little flatter than it used to be, and my head sinks in a little more than it used to. Perhaps the most disappointing thing, though, is that the uniformity is gone. The pillow now behaves kind of like a feather pillow, with the shredded foam inside shifting around a lot more than it used to. As a result, sleeping on the edge of the pillow is not as comfortable as it used to be, and when sleeping in the middle of the pillow the entire front edge kind of flattens. It's also gotten much slower at returning to its normal shape. For the last couple months I've gone back to the same routine of flipping the pillow 1-2 times a night and using my arm underneath to support my head. The difference is that now I'm doing that with a $70 pillow instead of a $20 pillow.
I didn't expect this pillow to stay in its original condition forever, but I expected it to last longer than it did. Due to the price tag I'm not sure I'd buy it again. Whenever I decide to try another pillow it seems like a solid memory foam pillow might be better suited for me. The Purple Pillow also looks pretty interesting, although it's not out yet.
