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DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition) Paperback – April 28, 2015

4.6 4.6 out of 5 stars 3,246 ratings

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“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins

“Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” -- Bill Glazier

“I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” -- Dan Kennedy

“I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.” -- Allan Tutt, Amazon Customer

“If you want to know how to prime a customer for a purchase and un- derstand how to get people to sell themselves on your product, then this is the book.” -- Linda Leon, Amazon Customer

“Russell shares amazing insights into what makes a dotcom business succeed, if you don't follow these principles you'll surely struggle.” -- Dan, Amazon Customer

“There is nothing to not like! The explanations are so clear. Combined with Expert Secrets you can learn all you need to skyrocket your business success beyond your wildest imagination.” -- Stan, Anderton

The Underground Playbook For Growing Your Company Online

Founder of Click Funnels, Russell Brunson, shares the secrets that he’s learned about driving online sales from helping 10,000’s of en- trepreneurs sell millions of dollars of products, and services

What is DotcomSecrets?

It is NOT just another “how to” book on Internet Marketing.

It is NOT about getting more traffic to your website - yet these secrets will help you to get exponentially MORE traffic than you’ve ever experienced before.

It is NOT about increasing your conversion - yet these secrets will increase your conversion MORE than any headline tweak or split test ever could.

In Russell Brunson's experience, after working with hundreds of thousands of businesses he realized that low traffic or conversions are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).

Inside this book will find the actual playbook we created after running thou- sands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online.

DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement!

For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world.

DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.

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Product details

  • Publisher ‏ : ‎ Morgan James Publishing; First Edition (April 28, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 236 pages
  • ISBN-10 ‏ : ‎ 1630474770
  • ISBN-13 ‏ : ‎ 978-1630474775
  • Item Weight ‏ : ‎ 0.01 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.75 x 8.75 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 3,246 ratings

About the author

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Russell Brunson
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Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement!

For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world.

DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
3,246 global ratings
Really meaty and helpful info, that will make you rethink how to do business, for the better!
5 Stars
Really meaty and helpful info, that will make you rethink how to do business, for the better!
DotComSecrets book is a lot to take in. It's very in-depth, and Anything I've learned from Russell Brunson has worked in the past, and exactly as he said it would. I just had to follow the directions properly.This book is very meaty, and helped me rethink how I serve my clients, and allows me to give my clients better advice on making more money in their own businesses.This book takes a long time to read and soak in the info, but the concepts really work, even if you use only one method stated in here.I recommend any business owner to buy and read this DotComSecrets, regardless if you're tech savvy or not.Everything he teaches in this book can be done without a computer or websitte. Just pen and paper, and stick to the principles here.I had to buy this book in kindle format just because I didn't want to wait the time for delivery. I have no regrets getting this book.I suggest you buy this in all forms it comes.I just wish Russell made an audio version as well.Get DotComSecrets now.
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Top reviews from the United States

Reviewed in the United States on March 12, 2018
Russel Brunsons book DotCom Secrets is a very fulfilling read that gives you an enjoyable all around understanding of how to obtain customers online. While most of us are probably unaware of what a funnel system is or does for that matter, we have probably all been subjected to it at one point or another through various types of advertising steams such as Instagram, Facebook, Email letters, ect. Sadly though a lot of us are unaware of how to successfully use such a system to be able to attain new customers through such a system and thats exactly where this book comes into play. Rightfully so, the book starts out with a little background on the author, how he learned about the funneling system and the power that different, appropriately placed funnels within that system can make on being able to convert cold customers into high paying clients that make it all the way up to your value ladder (More of which is explained in the book). Topics covered range from all the different individual types of funneling pages, to what & how they are best used, How to structure scripts appropriately so that it is tailored specifically to a certain funnel allowing you the best chance of conversion and many other topics on the subject at hand. You learn about the three different types of traffic and how you need to have different messages for each one of those varying types of traffic because each type of traffic needs different types of advertising in order to be able to attract them to your service. You also learn how you can best attract your desired customer by going to your competitors webpages to run analytics on the exact banner ads that are working for them, as well as which ad copies are converting so that you know which tactics are best to use while also allowing you to know which ad tactics to avoid due to there lower success rate. After you receive a full description on all twenty-three different funnel building blocks and how to correctly structure them for specific marketing tactics, you’ll discover which funnel structures complement each other best and have the biggest success rates , learn how to write the appropriate scripts to match the funnels and many more tactics that’ll take you from a online marketing novice to sales generating guru! I highly recommend this book to anyone that is struggling or is coming up short on their desired results from paid advertisements through social media platforms as this book can and will dramatically help/change your marketing strategies for the better, while also giving you valuable, insightful tips & tricks that you probably would be unaware of unless you red this book.
26 people found this helpful
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Reviewed in the United States on November 26, 2023
This book is the starting punt for anyone looking to create funnels.
Reviewed in the United States on September 14, 2017
After having spent over $13,000 in the past year on various online marketing classes that all fell short with missing that last piece to make their programs take me from online marketing newbie to launching a solid plan. I lost $$thousands more running ads trying to figure out what I was missing... until I came across this book.

Seriously... I hate to hype things up, but this book hands down gave me more information (and complete information) needed to launch a full online marketing system. Russell doesn't hold back, gives you all the info you need, delivered in an easy to understand book, and provides simple examples to help further drive home the lessons he teaches. I love that he even goes into webinar structures and provides free downloads you can check out too (with links in the book).

This book is structured simply so you know exactly what you'll get with each chapter. I'd definitely recommend reading this book chapter by chapter... and rereading chapters as needed. Make sure you keep a couple highlighters in close proximity too. I now use this book frequently with the people I coach, to help them expand their wellness coaching businesses. We frequently do book clubs together... having read and referenced this book several times over the past few months, I can honestly say it is an invaluable book in my home library!
59 people found this helpful
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Reviewed in the United States on January 30, 2020
Mr. Brunson provided some pretty helpful and thought-provoking insights on structuring business formulas for higher scale profit. I recommend this book for aspiring and veteran entrepreneurs who wish to provide more value for their clients and customers.

The reason I gave the book 4 stars is because I haven't finished reading it yet, but the material thus far has been very helpful and I do enjoy Russel's easy to comprehend writing style.
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4.0 out of 5 stars The book you need for growing your business!
Reviewed in the United States on January 30, 2020
Mr. Brunson provided some pretty helpful and thought-provoking insights on structuring business formulas for higher scale profit. I recommend this book for aspiring and veteran entrepreneurs who wish to provide more value for their clients and customers.

The reason I gave the book 4 stars is because I haven't finished reading it yet, but the material thus far has been very helpful and I do enjoy Russel's easy to comprehend writing style.
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5 people found this helpful
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Top reviews from other countries

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David Therriault
5.0 out of 5 stars Cool stuff.
Reviewed in Canada on January 10, 2024
I highly recommand to anyone planning doing online business. Or already doing. This book is dope. By the way, message for Amazon. You don’t need to put that many soft material for a tiny book 😂😂😂
InésZAFE
5.0 out of 5 stars Funnel Marketing in un libro
Reviewed in Italy on July 24, 2023
L'autore è uno dei marketers che introdusse il famoso concetto di funnel marketing.

Questo libro è uno degli ingranaggi del suo funnel, una sorta di lead magnet che al tempo stesso offre spuntine nozioni piuttosto utili.

Raccomandato? Si, è cominque un volume denso di contenuti utili per chi ha bisogno di creare strategie di vendita online.
Erick
5.0 out of 5 stars démarrer un business en ligne
Reviewed in France on August 26, 2021
Le livre à lire absolument pour démarrer un business en ligne
Samuel Schmale
5.0 out of 5 stars Gutes Buch, man bekommt als Interessent, dass was man erwartet! :)
Reviewed in Germany on November 19, 2019
Buch lohnt sich als Interessent, auf alle fälle zu holen!
Inhalt wird sehr schlüssig und mit leicht verständlichem Englisch an den Leser gebracht.
Kann ich nur Empfehlen! :)
Nano Fregonese
5.0 out of 5 stars Obrigatório pra quem curte marketing digital.
Reviewed in Brazil on September 1, 2017
Russel Brunson é um dos caras que você DEVE acompanhar se quer ficar por dentro das estratégias de marketing no mundo digital. Este livro é cheio de material valioso. Eu costumo sublinhar as passagens mais importantes das obras que compro e minha cópia de "Dotcom Secrets" está praticamente toda colorida. Tem muito marketeiro aqui do Brasil copiando as ideias do Brunson e fingindo que é uma invenção nova... é muito melhor ir direto à fonte e aprender com o cara que as desenvolveu em pessoa.
35 people found this helpful
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