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Branding Pays: The Five-Step System to Reinvent Your Personal Brand Hardcover – 15 January 2013

by Karen Kang (Author)
4.5 out of 5 stars 153
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Globalization and social media have made the world smaller,moreconnected and infinitely more competitive. The world haschanged.Have you? If you don t have the package that will take youto thenext level of your career, you need to reinvent yourpersonalbrand. BrandingPaysTM, a practical guide to strategicpersonalbranding, will help you refocus your skills and experienceso youare the best candidate for the job, career andbusinessopportunities that you desire. Perfect forprofessionals,entrepreneurs and college students, the step-by-stepBrandingPaysmethodology has been proven in Fortune 500 companiesand leadingbusiness schools. Former Regis McKenna Inc. PartnerKaren Kangbuilds upon concepts and techniques from the legendarymarketingfirm that created and launched the Apple brand.
Previous page
  1. Print length
    207 pages
  2. Language
    English
  3. Publisher
    Branding Pays Media
  4. Publication date
    15 January 2013
  5. Dimensions
    15.24 x 1.91 x 22.86 cm
  6. ISBN-10
    0988437503
  7. ISBN-13
    978-0988437500
  8. See all details
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Product details

  • Publisher ‏ : ‎ Branding Pays Media (15 January 2013)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 207 pages
  • ISBN-10 ‏ : ‎ 0988437503
  • ISBN-13 ‏ : ‎ 978-0988437500
  • Item Weight ‏ : ‎ 476 g
  • Dimensions ‏ : ‎ 15.24 x 1.91 x 22.86 cm
  • Customer Reviews:
    4.5 out of 5 stars 153

About the author

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Karen Kang

Karen Kang

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Karen Kang (BrandingPays.com) is a recognized brand strategist and the CEO and founder of BrandingPays, a corporate and personal branding company. She has trained thousands of professionals on the unique BrandingPaysTM System for personal branding.

For the first time, Kang makes her signature method available to a mass market with BrandingPays: The Five-Step System to Reinvent Your Personal Brand. Readers will learn how to apply her "Bake the Cake, then Ice It" metaphor to reinvent their personal brands for today's world. The book includes templates, charts, action lists, and inspiring stories - many from under-represented groups in top business leadership - to help professionals, entrepreneurs, and college students develop their own recipes for successful branding.

Kang, who has more than 20 years of experience in brand strategy consulting, was a partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She has consulted to more than 150 organizations in the US, Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AstraZeneca, AT&T, Genentech, HP, Lavante, Synopsys, Maxtor, NCR, Park Systems, UC Davis Health System and Webroot.

Her marketing and communications background gives her a 360-degree view of branding. A former newspaper journalist on both the East and West Coasts, she has held executive positions in marketing consulting, advertising and public relations firms. Kang is a frequent speaker at leading business schools and professional organizations.

She has served on the boards of The Friends of the Palo Alto Library and the Women's Technology Cluster (Astia). She has also donated her time to such worthy non-profit organizations as Girls for a Change, CORO, Asian Business League of San Francisco, National Association of Asian American Professionals and Ascend. She is a Phi Beta Kappa graduate of Mills College, where she holds her B.A. degree in English, and has earned her M.S. degree in Journalism from Boston University.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
153 global ratings

Top review from India

Amazon Customer
4.0 out of 5 stars INSPIRATIONAL BOOK.
Reviewed in India on 2 December 2015
Verified Purchase
I never thought about personal branding. I believed that it is but natural. I read half part of the book, and came to know that the book wake me up and inspired a lot about personal branding.
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Top reviews from other countries

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Livia
4.0 out of 5 stars Gostei
Reviewed in Brazil on 11 March 2021
Verified Purchase
Didático e fácil leitura
One person found this helpful
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Mac Korasani
4.0 out of 5 stars Good book, read it with a grain of salt
Reviewed in Australia on 7 September 2017
Verified Purchase
Good book, however It seems to be very cookie cut in some opinions about how you should look online, which is a very corporate mentality.
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Will Baker
5.0 out of 5 stars A Must-Read for Upwardly-Mobile Professionals
Reviewed in the United States on 11 September 2016
Verified Purchase
Barnes and Nobles didn't have a copy in stock in any of its stores, so I had to hunt down a copy online (an effort that raised expectations substantially). Karen Kang did not disappoint. Karen's writing style is clear, informative and persuasive. Using evidence and anecdotes, she makes the case quickly and effectively for why branding is important and the changing nature of the business world. As an independent corporate debate consultant with an expanding global client portfolio, I need to pick my collaborators wisely, control the narrative about my services and re-position myself to reflect long-standing skill sets that have suddenly become highly-valued services. Branding Pays has been crucial to my marketing and business development efforts.

Where other authors lack the vision or the insight to distinguish between shameful self-promotion and useful examples of past experiences, Ms. Kang's humility shines through the text. Her selected stories have wide applications, reflecting differences in circumstance and diversity of backgrounds while still demonstrating success under varied criteria. The pathways to success are as versatile as the Branding Pays methodology she advocates.

By incorporating charts and outlining step-by-step strategies, Ms. Kang opens doorways to thinking about the tough questions and keeps it from becoming cumbersome or overwhelming. Having read over 100 books on branding and career development, Branding Pays is on and shall remain on my must-read list. In fact, it should be on the must-read list of any upwardly-mobile employee or consultant with aspirations for large-scale growth regardless of industry or geographic location.
13 people found this helpful
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Sandra
5.0 out of 5 stars The best
Reviewed in the United Kingdom on 12 July 2016
Verified Purchase
Fantastic book about discovering yourself, your capabilities and your KPI's. Great tools inside to follow and many useful tips for the life and career journey. I can highly reccomment it.
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Thomas
5.0 out of 5 stars Die Pflichtlektüre zum Thema Personal Branding
Reviewed in Germany on 21 May 2013
Verified Purchase
Dieses Buch ist die Lösung zu der Fragestellung, was Personal Branding eigentlich ist und wie man von Punkt A zu Punkt B kommt. Karen Kang stellt unglaublich detailgetreu und mit Liebe für Praxisbeispiele den Weg vom Unbekannten zur Eigenmarke dar. Das einzige Fachbuch, dass dieses Thema mit Hand-und Fuß komplett behandelt. Absoluter Tipp.
One person found this helpful
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