Daniel Griffin is an award-winning marketing professional with more than a decade of experience working for international businesses such as; online retail giant Amazon, international business schools, global research firms, and global IT service providers. He is a multi-disciplined marketer but has gained extensive experience in digital marketing throughout his career, developing an interest in gamification when researching consumer psychology. Since then, he has deep-dived into the subject, testing multiple frameworks and ideas across various industries, gaining a comprehensive knowledge of what does and doesn't work from the frontlines. Connect with him on LinkedIn: linkedin.com/in/daniel-griffin-marketer