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Whiplash: How to Survive Our Faster Future Kindle Edition

by Joi Ito (Author), Jeff Howe (Author) Format: Kindle Edition

4.2 329 ratings

Goodreads Choice Award nominee

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This "brilliant and provocative" (Walter Isaacson) guide shares nine principles to adapt and survive the technological changes shaping our future from the director of the MIT Media Lab and a veteran Wired journalist.

The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, transforming every aspect of society, from business to culture and from the public sphere to our most private moments. The people who succeed will be the ones who learn to think differently.

In Whiplash, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period:

Emergence over Authority
Pull over Push
Compasses over Maps
Risk over Safety
Disobedience over Compliance
Practice over Theory
Diversity over Ability
Resilience over Strength
Systems over Objects

Filled with incredible case studies and cutting-edge research and philosophies from the MIT Media Lab and beyond, Whiplash will help you adapt and succeed in this unpredictable world.

Editorial Reviews

Review

"A vitally important book, one worth reading and then rereading. Joi and Jeff will open your eyes, inspire you, and help you teach the others. Every three pages you'll find another reason to reset what you thought you knew about the world. A must read."--Seth Godin, author of Survival Is Not Enough

"This book is an essential and pragmatic guide to navigating our technologically accelerating future. Joi and Jeff have distilled nine excellent principles that you can ignore only at your peril. Read this book to accelerate your thinking and become part of the future instead of part of the past."--Reid Hoffman, cofounder, LinkedIn

"This exhilarating and authoritative book actually makes sense of our incredibly fast-paced, high-tech society. A standout among titles on technology and innovation, it will repay reading--and rereading--by leaders in all fields."--Kirkus (starred review)

"Readers interested in technology, science history, futurism, innovation, and entrepreneurship will find this book to be very fascinating, thought provoking, and focused."--Booklist

"This book is a brilliant and provocative guide to reading the tea leaves of technological change. It's a great mix of stories, analysis, and practical tips. Read it or get left behind."--Walter Isaacson, bestselling author of Steve Jobs and president and CEO, Aspen Institute

"Earnestly followed, their nine principles will promote fluidity, exalt hybridity, make our brains receptive and elastic, in other words prepare us to navigate our present and grow our future."--Paola Antonelli, senior curator, Museum of Modern Art

"This provocative gem is a must-read for anyone interested in the cutting-edge research and exploration happening at MIT's Media Lab, innovation at countless universities and companies worldwide, or futuristic thinking in general."--Publisher's Weekly

"WHIPLASH remarkably, entertainingly, and, most importantly, optimistically gives critical context for the exponential evolution in which we find ourselves, then provides a path toward adaptability and flexibility. In short, it's a badass read."
--J. J. Abrams

About the Author

Joichi "Joi" Ito has been recognized for his work as an activist, entrepreneur, venture capitalist, and advocate of emergent democracy, privacy, and Internet freedom. As director of the MIT Media Lab, he is currently exploring how radical new approaches to science and technology can transform society in substantial and positive ways. Ito has served as both board chair and CEO of Creative Commons, and sits on the boards of Sony Corporation, Knight Foundation, the John D. and Catherine T. MacArthur Foundation, The New York Times Company, and The Mozilla Foundation. Ito's honors include TIME magazine's "Cyber-Elite" listing in 1997 (at age 31) and selection as one of the "Global Leaders for Tomorrow" by the World Economic Forum (2001). In 2008, BusinessWeek named him one of the "25 Most Influential People on the Web." In 2011, he received the Lifetime Achievement Award from the Oxford Internet Institute. In 2013, he received an honorary D.Litt from The New School in New York City, and in 2015 an honorary Doctor of Humane Letters degree from Tufts University. In 2014, he was inducted into the SXSW Interactive Hall of Fame; also in 2014, he was one of the recipients of the Golden Plate award from the Academy of Achievement.

Jeff Howe is the program coordinator for Media Innovation at Northeastern, and an assistant professor at Northeastern University. A longtime contributing editor at Wired magazine, he coined the term crowdsourcing in a 2006 article for that magazine. In 2008 he published a book with Random House that looked more deeply at the phenomenon of massive online collaboration. Called Crowdsourcing: How the Power of the Crowd is Driving the Future of Business, it has been translated into ten languages. He was a Nieman Fellow at Harvard University during the 2009-2010 academic year, and is currently a visiting scholar at the MIT Media Lab. He has written for the Washington Post, Newyorker.com, The New York Times, Time, Newsweek, and many other publications. He currently lives in Cambridge with his wife and two children.

Product details

ASIN ‏ : ‎ B01A5VQUOI
Publisher ‏ : ‎ Grand Central Publishing (December 6, 2016)
Publication date ‏ : ‎ December 6, 2016
Language ‏ : ‎ English
File size ‏ : ‎ 6403 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 321 pages
Page numbers source ISBN ‏ : ‎ 1455544590

Best Sellers Rank: #1,070,880 in Kindle Store (See Top 100 in Kindle Store)
- #237 in Business Etiquette (Kindle Store)
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Customer Reviews:
4.2 329 ratings

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Joichi Ito
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Jeff Howe
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Jeff Howe is the author, with Media Lab Director Joi Ito, of Whiplash: How to Survive Our Faster Future. A longtime contributing editor at Wired magazine, he coined the term crowdsourcing in a 2006 article for that magazine, and in 2008, he published a book with Random House that looked more deeply at the phenomenon of massive online collaboration. Called Crowdsourcing: How the Power of the Crowd is Driving the Future of Business, it has been translated into ten languages.
Jeff is program coordinator for Media Innovation at Northeastern, and an assistant professor at Northeastern University. He was a Nieman Fellow at Harvard University during the 2009-2010 academic year, and is currently a visiting scholar at the MIT Media Lab.
Jeff has written for the Washington Post, Newyorker.com, The New York Times, Time, Newsweek, and many other publications. He lives in Cambridge, Massachusetts, with his wife and two children.
See more on the author's page

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Alan L. Chase

Joi Ito of the MIT Media Lab Offers Nine Principles For Facing The Future

Reviewed in the United States on January 16, 2017

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This book is a MUST READ for anyone who needs to think about innovation and the rapid pace of change leading to an uncertain future. Authors Joi Ito, Director of MIT's iconic Media Lab ,and Jeff Howe, a visiting scholar at the Media Lab, have opened a window into the principles that drive innovation and research at the Lab. The structure of the book introduces each of the 9 principles and how they impact the setting of research priorities. The principles are illustrated and elucidated through vignettes that tell how researchers at MIT and beyond have employed the antidisciplinary ethos of the Lab to forge teams of women and men from a wide and disparate set of fields of study and expertise.

The 9 principles are:

Emergence Over Authority
Pull Over Push
Compasses Over MAps
Risk Over Safety
Disobedience Over Compliance
Practice Over Theory
Diversity Over Ability
Resilience Over Strength
Systems Over Objects

I have had some personal interactions with scholars at the Media Lab, so I have had the privilege of seeing these principles in operation on the research bench and in prototypes. Several years ago, I was invited to be an outside set of eyes and ears and voice at the weekly luncheons that were held by the City Science initiative within the Media Lab. The level of creativity and cross-disciplinary innovation (Joi Ito prefers the terms "antidisciplinary") is without equal.

Ito and Howe make the point that much of future innovation will take place in the interstitial spaces - in the white space - between recognized academic disciplines. This book offers a robust examination of how we will get to an era when the walls that keep disciples isolated from each other have dissolved. The anticipated changes have tremendous implications for developments in the fields of education, technology, medicine and artificial intelligence.

The book is appropriate for academics as well as for lay readers who are intrigued with how we will get to the uncertain future that is dawning faster than we can assimilate the changes.

19 people found this helpful

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Amazon Customer

Mindstretching dash through the ongoing upheaval of the human paradigms for accomplishment

Reviewed in the United States on August 12, 2018

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Citing examples from events of this decade and contrasting organizational approaches that are succeeding now with failing ones from Industrial Revolution practices, Joi paints the future in complex brush strokes that identify both the fading institutional dinosaurs that hold us back and the promising thousands of frogs that are rising to take their place. A difficult read, but well worth the effort.

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Antonio

A vision into thevfuture

Reviewed in the United States on August 22, 2023

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Very interesting points.
Prepare us to understand the comming days.
Open our minds to find opportunities.

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Gonza

I found it this book interesting but I think it ...

Reviewed in the United States on October 17, 2017

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I found it this book interesting but I think it is written in a confused way, or maybe it was just too difficult for a deep understanding in my case. I will probably go back to it as soon as I will have enough time to dedicate it.

Questo libro é stato interessante, ma non so se perché trovo sia scritto in modo confuso o perché proprio non ci arrivo, diciamo che mi é sembrato di non arrivare in fondo alle questioni. Magari me lo rileggo appena ho abbastanza tempo da dedicargli.

2 people found this helpful

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Wes Roberts

Wisdom for the right pace of life.......

Reviewed in the United States on April 9, 2018

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This is a focused and refreshing read from a dual authorship that respects each other. In the leadership mentoring I've the privilege of doing with emerging leaders from around the globe, this is added to my list of "must read." The nine chapters contain ideas we all need to absorb and live out. It felt like I almost had a "mini course" on leadership from these esteemed leaders from MIT...most welcome. This is a bit of a fast read...but do not read it fast...I did one chapter a day, focusing on using the material in my conversations and whole-person mentoring. Well worth the read.

One person found this helpful

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Babee Pretty

Great read

Reviewed in the United States on May 4, 2023

Great read

It's good, but not great

Reviewed in the United States on August 8, 2017

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I really wanted to like this book. I finished it two months ago, so here's what I remember. It's all over the place, but only a handful of examples are used. How many times can BitCoin stand in as a proxy for the future? Also, I remember there being a lot of typos.

One person found this helpful

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B. Caron

The future? How do you know you're even in the present?

Reviewed in the United States on January 23, 2017

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Similar to Kevin Kelly's Inevitable, Whiplash helps us understand that our future is being woven today, and this fabric is complex and in motion. They start with William Gibson's notion that the future is here by not evenly distributed to remind us that we are not all socketted into the center of where the action will be tomorrow. And then they go on to describe how and where these new developments are occurring and what their portent might be. Also a history of some aspects of the MIT Media Lab, and a great launching pad for any number of new ideas. Well worth the time to read!

5 people found this helpful

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