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AmeriColor Food Coloring - Electric Kit - Soft Gel Paste, 7 .75 Ounce Bottles

4.8 4.8 out of 5 stars 986 ratings

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Purchase options and add-ons

Color Assorted
Brand AmeriColor
Specialty Kosher
Item Weight 0.33 Pounds
Liquid Volume 7.75 Fluid Ounces

About this item

  • This kit includes these Soft Gel Paste colors: Electric Blue, Electric Yellow, Electric Green, Electric Orange, Electric Pink, Electric Purple and Electric Red
  • Each color is made to meet and exceed all your decorating needs
  • Use this Electric Kit to color royal icing, buttercream, fondant, cake batter, cookie dough, macarons, and more even slime
  • Coloring strength superior to any other food color, will not separate or weep and does not harden
  • Signature squeeze bottle with flip-top cap, certified kosher and made in the U.S.A.

Additional Details

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Customer ratings by feature

Easy to use
4.9 4.9
Flavor
4.6 4.6
Value for money
4.5 4.5

Frequently bought together

$22.50 ($5.00/ounce)
Get it as soon as Tuesday, Mar 19
In Stock
Sold by AmeriColor Corp. and ships from Amazon Fulfillment.
+
$32.25 ($3.84/Ounce)
Get it as soon as Tuesday, Mar 19
Only 13 left in stock - order soon.
Sold by AmeriColor Corp. and ships from Amazon Fulfillment.
+
$12.50 ($2.08/Ounce)
In Stock
Ships from and sold by AmeriColor Corp..
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AmeriColor Food Coloring - Electric Kit - Soft Gel Paste, 7 .75 Ounce Bottles
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Price$22.50$32.25$24.75$183.00$21.00$134.25
Price Per Unit$5.00 / ounce$3.58 / Ounce$4.13 / Ounce$3.49 / Ounce$4.67 / Ounce$3.58 / Ounce
Delivery
Get it as soon as Tuesday, Mar 19
Get it as soon as Tuesday, Mar 19
Get it as soon as Tuesday, Mar 19
Get it as soon as Tuesday, Mar 19
Customer Ratings
Easy to use
4.9
4.6
4.8
4.7
4.5
4.3
Flavor
4.6
4.5
4.6
4.8
4.5
4.2
Value for money
4.5
4.4
4.6
4.6
4.3
3.8
Sold By
AmeriColor Corp.
AmeriColor Corp.
AmeriColor Corp.
AmeriColor Corp.
AmeriColor Corp.
AmeriColor Corp.
size
0.75 Ounce (Pack of 7)
0.75 Ounce (Pack of 12)
0.75 Ounce (Pack of 8)
0.75 Ounce (Pack of 70)
0.75 Ounce (Pack of 6)
0.75 Ounce (Pack of 50)
color
Assorted
Navy Blue,Gold,Turquoise,Red,Purple
Multicolor
Ivory,Orange,Blue,Yellow,Sky Blue,Navy Blue,White,Green,Turquoise,Violet,Teal,Burgundy,Purple
Yellow,Blue,Green
Orange
liquid volume
7.75 fluid ounces
0.6 fluid ounces
0.75 fluid ounces
355 milliliters
form
Gel
Paste, Gel
Gel
Paste, Gel
Gel
Gel
specialty
Kosher
Kosher
Kosher
Kosher
Kosher
weight
0.33 pounds
0.75 ounces
0.1 kilograms
0.75 ounces
5.9 ounces
3 pounds

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AmeriColor Food Coloring - Electric Kit - Soft Gel Paste, 7 .75 Ounce Bottles


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Product Description

AmeriColor Soft Gel Paste is the first choice of top decorators worldwide.
Need to color royal icing, buttercream or fondant? How about cookie dough, cake batter or macarons? AmeriColor Soft Gel Paste is the best way to bring deep, vibrant color to any project—and get consistent results from batch to batch!

Important information

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Customer reviews

4.8 out of 5 stars
4.8 out of 5
986 global ratings

Customers say

Customers like the color, brightness, ease of use, taste and performance of the grocery. They mention that the colors are really great, stay bright and true while baking and that the squeeze bottle is convenient. They also appreciate the performance and quality of the product.

AI-generated from the text of customer reviews

80 customers mention75 positive5 negative

Customers are satisfied with the color of the product. They say that the colors are really great, the best food coloring they have ever used, and they stay bright and true while baking. Some customers also mention that the color is neon and perfect for coloring kids cakes and cookies.

"Colors were perfect" Read more

"These colors are perfect for my cookie decorating" Read more

"...Never managed to do that with the others. The colors are really great and there is no off taste in the icing I've made...." Read more

"Colors are great and are very vibrant!" Read more

16 customers mention13 positive3 negative

Customers like the taste of the product. They say it has no taste and creates brilliant colors.

"...The colors are really great and there is no off taste in the icing I've made...." Read more

"...No noticeable flavor change which is a huge plus!" Read more

"I love the true colors, doesn’t have a bad taste like some baking color gels do. Love it and will purchase again." Read more

"...AmeriColors are awesome for this. Doesn't take a lot and has no taste." Read more

13 customers mention13 positive0 negative

Customers are satisfied with the quality of the product. They say it is a great product and the colors are vibrant and nice and bright, even after baking. Customers also mention that the product is perfect for kids cakes and cookies and that it is of great quality.

"Bottles are tiny but the quality is amazing" Read more

"Brilliant and vibrant colors with very little gel needed! Also used to color white velvet cake and colors were excellent...." Read more

"Great quality and very bright colors" Read more

"Very good!" Read more

9 customers mention9 positive0 negative

Customers are satisfied with the performance of the glow stick. For example, they mention it works great, is magic, and is perfect for a glow party.

"Colors are great, works great, however bottles are too small." Read more

"...and balance it which you will see the starting icing color.. theese worked great! Gave the exact result I was looking for." Read more

"This product works great. I would just mention that it takes a little bit of time before you get the full color. So don't put a lot...." Read more

"Works great but got two electric green and no blue..." Read more

7 customers mention7 positive0 negative

Customers find the product easy to use. They mention that it has great colors, it's convenient to have several all in one box, and it'd be easier to use with the squeeze bottle than Wilton's little tubs. They also mention that the product doesn't take a lot and has no taste.

"I have used Wilton Gel Colors for years, but these are so much easier to use...." Read more

"Great colors, convenient to have several all in one box.It only takes a very small amount." Read more

"...AmeriColors are awesome for this. Doesn't take a lot and has no taste." Read more

"...There was no taste and the squeeze bottles were very easy to use." Read more

5 customers mention5 positive0 negative

Customers are satisfied with the brightness of the product. They mention that it has pretty colors and is bright and tasteless.

"Very pretty colors nice n bright" Read more

"Americolor's Electric Colors are very bright (and are much better than Wilton's paste colors)...." Read more

"Great dye.. super bright and fun colors" Read more

"Perfect for bright vibrant neon results..." Read more

4 customers mention4 positive0 negative

Customers appreciate the value of the product. They mention that it has a great color.

"bright, neon-type colors. Set is a good value over buying separately." Read more

"love! and they were a great price" Read more

"A great deal for a great product!..." Read more

"Great value, amazing color...." Read more

Gorgeous colors!!!
5 Stars
Gorgeous colors!!!
Purchased these for vibrant color and I was not disappointed.
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Top reviews from the United States

Reviewed in the United States on January 19, 2024
Reviewed in the United States on January 7, 2024
Reviewed in the United States on August 30, 2023
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5.0 out of 5 stars Gorgeous colors!!!
Reviewed in the United States on August 30, 2023
Purchased these for vibrant color and I was not disappointed.
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One person found this helpful
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Reviewed in the United States on January 30, 2020
Reviewed in the United States on June 9, 2023
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5.0 out of 5 stars Very vibrant
Reviewed in the United States on June 9, 2023
Colors are great and are very vibrant!
Images in this review
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One person found this helpful
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Reviewed in the United States on June 18, 2021
One person found this helpful
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Reviewed in the United States on September 19, 2023
Reviewed in the United States on March 19, 2023

Top reviews from other countries

Translate all reviews to English
Amazon Customer
5.0 out of 5 stars Best colouring I've ever used!
Reviewed in the United Kingdom on August 19, 2020
One person found this helpful
Report
Cliente Amazon
5.0 out of 5 stars Colores perfectos
Reviewed in Spain on October 21, 2019
Christina
5.0 out of 5 stars Five Stars
Reviewed in Canada on December 7, 2017
Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on March 15, 2017
2 people found this helpful
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Tatiana
4.0 out of 5 stars Four Stars
Reviewed in Canada on September 26, 2017
One person found this helpful
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