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India Tree, Natural Decorating Color, 2.5 Ounce

4.2 4.2 out of 5 stars 484 ratings

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Purchase options and add-ons

Diet type
Color Yellow,Blue,Red
Brand India Tree
Specialty Kosher Certified
Allergen Information Abalone Free
Item Weight 0.14 Pounds

About this item

  • Concentrated vegetable colorants.
  • No corn syrup or synthetic dyes.
  • Red, yellow, and blue used to create a full spectrum of colors in rich jewel tones or soft pastels.
  • Concentrated vegetable colorants.
  • Kosher certified and Feingold approved.

Additional Details

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$25.87 ($3.45/Ounce)
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$8.99 ($3.00/Ounce)
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Product Description

Soft pastels and rich jewel tones seemingly found only in nature can now be used in icings and frosting. Only a small amount of these concentrated liquid vegetable colorants added to a bowl of icing or frosting goes a long way. Combine colors-red, yellow and blue-to create a full spectrum of options. Set includes three .75 oz colors. Made in the USA.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 3 x 1 x 3 inches; 2.24 ounces
  • Item model number ‏ : ‎ SYNCHKG003271
  • UPC ‏ : ‎ 720698333739 734865909504 793842009804
  • Manufacturer ‏ : ‎ India Tree
  • ASIN ‏ : ‎ B000FNM5PU
  • Customer Reviews:
    4.2 4.2 out of 5 stars 484 ratings

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India Tree, Natural Decorating Color, 2.5 Ounce
India Tree, Natural Decorating Color, 2.5 Ounce
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Price$25.87$16.99$12.71$6.50$29.99
Price Per Unit$3.45 / Ounce$4.05 / Fl Oz$16.95 / Ounce$3.25 / Ounce$34.08 / Ounce
Delivery
Get it as soon as Sunday, Mar 24
Get it as soon as Sunday, Mar 24
Get it as soon as Sunday, Mar 24
Get it as soon as Sunday, Mar 24
Get it as soon as Sunday, Mar 24
Customer Ratings
Flavor
4.6
4.3
3.4
4.3
Value for money
2.5
4.2
3.9
3.7
Easy to use
3.5
4.5
4.4
Sold By
FBA HAVEN LLC
Ann Clark Cookie Cutters
Amazon.com
SpicesForLess, Inc.
ColorKitchen
size
0.75 Ounce (Pack of 3)
0.7 Ounce (Pack of 6)
0.75 OZ
2 Ounce (Pack of 1)
0.09 Ounce (Pack of 10)
color
Yellow,Blue,Red
Black,Green,Sky Blue
Orange
Red, Purple
Rainbow,Yellow,Orange,Blue,Green,Pink,Purple
liquid volume
2.5 fluid ounces
0.75 fluid ounces
2 fluid ounces
form
Liquid
Gel
Powder
Powder
Powder
specialty
Kosher Certified
Kosher
Plant Based
Natural
natural
weight
0.14 pounds
20 grams
0.75 ounces
2 ounces
2.5 grams
ingredients
Purified Water
Water, Artificial Colors (Blue 1, Red 40, Yellow 6, Red 3, Yellow 5), Sugar, Xanthan Gum, Citric Acid, Potassium Sorbate (Preservative), Sodium Benzoate (Preservative)
Glycerin; deionized water; colored with vegetable juice, beta carotene, and turmeric
BEETS
BLUE: maltodextrin, spirulina extract, PINK: maltodextrin, beet powder, YELLOW: maltodextrin, turmeric, ORANGE: maltodextrin, turmeric, annatto extract, GREEN: maltodextrin, turmeric, spirulina extract

Important information

Ingredients

Purified Water

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.2 out of 5 stars
4.2 out of 5
484 global ratings

Customers say

Customers are happy with the natural ingredients. They are disappointed with ease of mixing. Customers are mixed on color, performance, quality, value, appearance, and taste.

AI-generated from the text of customer reviews

19 customers mention19 positive0 negative

Customers are impressed with the natural ingredients in the product. They say that the colors are more natural but still fun, and the product is derived from natural ingredients. Customers also appreciate the fact that the product does not alter flavor and is not chemically produced.

"Pros - Natural, from vegetables and not synthetic. Doesn't alter flavor. Works well...." Read more

"...Love that it’s all natural and feel so much better about it being in the treats I make for my kids and grandkids!" Read more

"...They are all natural so of course the colors are not as bright as typical food colorings; however, knowing that they are all natural and made from..." Read more

"...I was pleased that these are natural and plant based. They worked perfectly for what I needed them for!" Read more

207 customers mention87 positive120 negative

Customers are mixed about the color of the product. Some mention that the colors they made turned out lovely, while others say that it doesn't give an intense color, it's more pastel, and the blue is the worst. Some say that mixing colors is hit or miss, and it was impossible to make classic red and green.

"...I personally liked the color, but it wasn't very blue. I found that both the Red and Yellow were bright and flavor-less...." Read more

"I love that there is a natural alternative for food coloring. I’ve only used the red, but it was great and easy to use...." Read more

"...These are not bright, primary colors, they are closer to jewel tone but they aren't pale. They're more gel, not liquid...." Read more

"I do like that these are natural based food colorings since we try to stay away from all dyes. It is really hard to find items like this without dye...." Read more

42 customers mention22 positive20 negative

Customers are mixed about the performance of the product. Some mention that it worked well for their son's birthday cake and were very pleased with the results, while others say that it doesn't work really well to get a purple or green, the instructions were a dismal failure, and the set is unusable.

"...color white frosting for her birthday cupcakes, and were very pleased with the results...." Read more

"...The blue is the worst, you get more of a grey, and it doesn't work really well to get a purple or green color if mixing with the red or yellow...." Read more

"...Doesn't alter flavor. Works well. I was trying to make purple and got a red-leaning mauvish purple, which was fine...." Read more

"...The price is pretty steep for something that does not appear useable, consumable or edible...." Read more

39 customers mention19 positive20 negative

Customers have mixed opinions about the quality of the product. Some mention that it's a great product and turns out great, while others say that it is a huge disappointment and a waste of money.

"...Maybe this works better with buttercream, but for Royal Icing, it was a disappointment...." Read more

"...I’ve only used the red, but it was great and easy to use. Worked well for what I bought it for...." Read more

"...Very disappointing. I stored the item in the fridge when I first got it, both times, and would recommend that...." Read more

"...I am very pleased - they don't produce a jewel tone, but the color is rich and attractive...." Read more

25 customers mention11 positive14 negative

Customers are mixed about the value of the product. Some mention that it is a great price for a quality product, while others say that it's too expensive for such poor quality.

"...I have only tried the blue and red, but was not happy. Also - pricey for as small as the bottles are...." Read more

"...can't have carrot decorations on their carrot cake, the price tag isn't a hindrance." Read more

"...The price is pretty steep for something that does not appear useable, consumable or edible...." Read more

"...boil down to get just one bottle of blue coloring, I'd say it's well worth it...." Read more

19 customers mention10 positive9 negative

Customers are mixed about the appearance of the product. Some mention that it's beautiful and vibrant, and is safe for kids to use. They say that it makes for an awesome time decorating Christmas cookies, and it'd be a great gift for the naturalist in the family. However, others say that the blue was so nasty looking, and the green was puke looking, the orange was pinkish, and that it was unappetizing.

"...colors are not like the grocery store food coloring, I was happy with the appearance, the blue was navy, the yellow a egg yolk yellow and the red..." Read more

"...a deep green faux-butter cream frosting, all I could manage was a really ugly gray. :..." Read more

"...For coloring sugar, the colors came out extremely pale. Looked pretty anyway, but I wasn't able to get the colors to a darker tone...." Read more

"...I tried to make green and it just looked sort of mossy and blah...." Read more

18 customers mention11 positive7 negative

Customers are mixed about the taste of the product. Some mention that they taste fine, while others say that they are awkward and have a hint of flavor to the blue color.

"Pros - Natural, from vegetables and not synthetic. Doesn't alter flavor. Works well...." Read more

"...blue came out more of a grey-lavender shade, and there was a hint of flavor to the blue, though not unpleasant...." Read more

"...It was perfect for my Valentine cookies and for my white chocolate melts I used in my heart candy molds. Love it!..." Read more

"...These do not affect the taste of your cake or frosting. All in all good product." Read more

8 customers mention0 positive8 negative

Customers find the ease of mixing to be a problem with the product. They mention that it is difficult to blend and does not mix smoothly with sugar.

"...It was a bit harder to mix and get the color evenly distributed but I left icing in my kitchen aid and walked away for a few minutes and it was fine..." Read more

"...The gel drops didn't mix smoothly with sugar...." Read more

"...with the way the coloring looked after mixed in and was rather hard to mix into frosting, had to use way too much to get the color we desired." Read more

"...They really don't suit this purpose. Hard to mix in & require almost half a bottle to color the ingredients for 4 bath bombs...." Read more

Short Shelf Life, But Otherwise Good
3 Stars
Short Shelf Life, But Otherwise Good
The first few uses I was impressed. Let's just say we found lots of reasons to use these food dyes. I need them for things like icing cakes and cupcakes for birthdays, otherwise I end up at Whole Foods paying a good $35. We used all three colors with pretty good results. We made map-water blue, a pale green, and light-light-light red in buttercream.The downside, and what I later found out by coming back to read the reviews, was that the dyes have a very short shelf life. Like a few short months. The dyes start separating (our red and yellow was already on the verge when we got it, turns out) and you won't get the same vibrancy.Now, here's the saddest part. My daughter wanted a carrot cake for her birthday. So I thought, yeah, I can use white chocolate to make the carrot decorations. Got the white chocolate melted, got a decent but very pale green, added a bit more...and seized the chocolate. I went ahead and tried for orange (using the red and yellow of course) and was even more let down by how fast that seized. I managed to eke out a few passable carrots and used the green to write her name and age.This product is for you if you are so tired of Whole Foods not sharing all their food dyes with you. I mean, why don't they carry dyes?? Why? Anyway, this does the job you'll need it for as long as you need it done quickly. For people like me who have children who can't comprehend why they can't have carrot decorations on their carrot cake, the price tag isn't a hindrance.
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Top reviews from the United States

Reviewed in the United States on March 1, 2014
11 people found this helpful
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Reviewed in the United States on November 10, 2015
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5.0 out of 5 stars Works Great!
Reviewed in the United States on November 10, 2015
If you're looking for an exact replica of the harmful chemical dyes you can buy anywhere, you won't find it here. However, if you're looking for a great alternative with a few flaws, this is it!! These are not bright, primary colors, they are closer to jewel tone but they aren't pale. They're more gel, not liquid. They mix well as long as you use them in the first year, I'd say. I found some that got lost in the back of my cabinet and used it knowing it was closing in on two years. It was a bit harder to mix and get the color evenly distributed but I left icing in my kitchen aid and walked away for a few minutes and it was fine after a few scrapes of the side and another round.

I did try baking with it and I felt like it tasted like veggie chips (it was a dyed cake)! My dad gladly gobbled up the whole cake but I will not bake it again.

Several of my kids react to dyes, from hives to migraines and for years, there weren't "fun" alternatives for them. This allows me to make some of that stuff for them, without worries.
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65 people found this helpful
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Reviewed in the United States on September 15, 2014
3 people found this helpful
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Reviewed in the United States on February 18, 2018
Reviewed in the United States on July 28, 2016
Reviewed in the United States on June 14, 2016
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5.0 out of 5 stars and I really appreciate that I can make fun things for my kids without the horrid side effects ...
Reviewed in the United States on June 14, 2016
Work exactly as I expected. My first attempt at using natural dyes, and only my second attempt at decorating a cake at all so I have no complaints, and I really appreciate that I can make fun things for my kids without the horrid side effects of artificial dyes. They aren't super dark, but 1: i expected that, 2: I can't say that wouldn't have changed had I added more, I was just being sparing because of price and 3: even the one cake I made with artificial food coloring was quite pastel so comparatively, I don't see a huge difference. I did have to plan around the fact that red is NOT red, it's very much pink and I don't see any amount of the coloring changing that, but small price to pay in my mind
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12 people found this helpful
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Reviewed in the United States on November 22, 2017
4 people found this helpful
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Top reviews from other countries

Amazon customer
3.0 out of 5 stars Not as per my expectation but product is good
Reviewed in India on July 10, 2017
Adam Blainey
5.0 out of 5 stars Frankenstein cake!
Reviewed in Canada on November 30, 2016
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Adam Blainey
5.0 out of 5 stars Frankenstein cake!
Reviewed in Canada on November 30, 2016
The amazing woman in my life, and I, are very picky about the ingredients we use in our food, so we were happy to find this natural food colouring. She used it for icing on my Frankenstein birthday cake and it was so beautiful and tasted great!
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One person found this helpful
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Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in Canada on May 26, 2016
Ronda Potts
3.0 out of 5 stars I would have liked instructions to have with this product
Reviewed in Canada on December 28, 2017
One person found this helpful
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Stracey Smith
4.0 out of 5 stars Four Stars
Reviewed in Canada on August 30, 2017

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