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Twist of Faith: The Story of Anne Beiler, Founder of Auntie Anne's Pretzels Kindle Edition

by Anne Beiler (Author) Format: Kindle Edition
4.5 4.5 out of 5 stars 109 ratings
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The secret ingredient is love.

It was a short distance from Anne Beiler's little town in the heart of Mennonite country to her humble farmer's stand that would become the first Auntie Anne's Pretzel store. But it was a long life journey for Anne to get there. Twist of Faith is more than the inspiring story of building a successful business; it's a personal journey of faith and forgiveness.

From the death of her young daughter to surviving the rigors of building a successful business to struggles with depression, Anne offers a deeply personal view of her life. She says, "If you knew my life and understood where I came from, you would agree that Auntie Anne's, Inc. is a modern day business miracle."

Twist of Faith is an inspiring look at the life of a woman who went from an 8th-grade Amish education to founding Auntie Anne's, Inc., the world's largest mall-based pretzel franchise.

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  1. Print length
    241 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Thomas Nelson
  5. Publication date
    January 11, 2010
  6. File size
    387 KB
  7. Page Flip
    Enabled
  8. Word Wise
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  9. Enhanced typesetting
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Editorial Reviews

From Publishers Weekly

At first glance, this spiritual autobiography might appear to be another of those rags-to-riches memoirs that retired business owners love to write. Happily, Beiler puts an unusual twist on her story, interweaving the chronicle of her business's startup and phenomenal growth (farmer's market stand in 1988, 700 domestic and 119 foreign locations 15 years later) with a candid personal account of bereavement, abuse and adultery; family and workplace struggles; and extended periods of grief and depression. Sometimes the chronological leapfrogging can be confusing—are we in Texas now, or Pennsylvania? and what year is it again?—but often insights from one time period illuminate struggles from another as Beiler alternates between incredible naïveté, especially about predatory males, and sharp-eyed business savvy. Money does play an important role: I see God giving you things you wouldn't believe, a friend predicts. I see houses, I see land, I see cars.... Yet Beiler's first priority is philanthropy, not accumulation. Religious readers will appreciate not only her generosity but also her inspirational accounts of prophecies, answered prayers and, above all, forgiveness. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Anne Beiler is the founder of Auntie Anne's Hand-Rolled Soft Pretzels, the world's largest mall-based pretzel franchise. Established in 1988, the business has grown to 150 corporate staff supporting over 300 franchisees and their 950 locations worldwide. In 2004, the Auntie Anne's franchise system generated over $250 million in sales and gave over $1 million to charitable organizations. Anne's vision to serve, inspire, and give has been recognized many times. She was named one of America's 500 women entrepreneurs by Working Woman and Entrepreneur of the Year by Inc. magazine. Anne's entrepreneurial insights have also been featured on The Food Network's Unwrapped, and The Oprah Winfrey Show; and in magazines such as Fortune, Nation's Restaurant News, and Guideposts.

Product details

  • ASIN ‏ : ‎ B007V91I5Y
  • Publisher ‏ : ‎ Thomas Nelson (January 11, 2010)
  • Publication date ‏ : ‎ January 11, 2010
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 387 KB
  • Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 241 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 109 ratings

About the author

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Anne Beiler

Anne Beiler

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Anne Beiler began twisting pretzels in 1987 to support her husband’s vision of offering free counseling services in their community. What began as a single farmer’s market stand grew into Auntie Anne’s Inc., the world’s largest hand-rolled soft pretzel franchise.

Anne’s journey towards success began many years before the first pretzel was rolled when she and her husband experienced any parent’s worst nightmare – the loss of a child. This propelled Anne into years of darkness, depression, and despair but out of her pain came purpose and the desire to persevere towards personal and professional success.

Anne is among an elite group of women that have founded national companies in America and is one of an even smaller number that has owned an international franchise company. She was named one of America’s 500 Women Entrepreneurs by Working Women and Entrepreneur of the Year by Inc. Magazine. Anne’s Entrepreneurial insights and personal story have been featured on many television shows including Secret Millionaire, The Oprah Winfrey Show, Good Morning America, ANDERSON, and Food Court Wars. Her story has been highlighted in numerous publications including Fortune Magazine, Inc Magazine, Guidepost, and Nation’s Restaurant News. Anne also received honorary doctorates from Eastern College and Elizabethtown College.

Anne sold Auntie Anne’s in 2005 and authored Twist of Faith, a revealing look at the inner workings of her life while building an international corporation. Her latest book, The Secret Lies Within, offers an inside out look at trauma and how to overcome through sharing your story.

Today, Anne speaks to audiences around the world inspiring people with her authentic stories and life experiences. Her mission is to help encourage others to overcome themselves and become the more they desire.

Anne and her husband live in Texas and are parents to two daughters, both married, and proud grandparents to four grandchildren.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
109 global ratings

Top reviews from the United States

CHRISTIEM
5.0 out of 5 stars Great inspirational story!
Reviewed in the United States on June 8, 2023
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Loved this book!!
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Zen Lori
4.0 out of 5 stars A lesson in judgement-you just never know the "truth"
Reviewed in the United States on January 23, 2012
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Anne Beiler's account is the perfect example of how appearances can be deceptive, how an outside view is not necessarily someone's inner "truth." Anne was busy, busy, busy building a super-successful business, while inside she was battling depression, questioning her self-worth and beating herself up for past choices and situations.
She started her first store at a farmers' market in 1988 with a $6,000 loan from her father-in-law. Her husband reworked the original pretzel recipe, created something amazing and almost immediately the business was profitable. She expanded to other farmers' markets and within a year she was licensing the business. More and more people came to her asking how they could own an Auntie Anne's store and the company kept growing at an amazing rate. By the end of 1990, there were 50 locations in nine states! She had a large extended family that played an extensive role in the growth and success of the business. Over 17 years Auntie Anne's built more than 850 locations worldwide.
So you read just that much and you think, "Wow! I want that kind of success!" Yeah, of course you do. So do I. But that's just the outward story.
Inside, Anne was fighting demons. She was still devastated by the death of her toddler daughter years earlier. She was hiding a secret from the rest of the world that was eating away at her. Her family life was strained at best; she felt disconnected from her husband and her two teenage daughters raged out of control. So much pain and guilt. You wonder how she survived it.
No doubt much of the reason was her connection to God. In a completely non-preachy or offensive way, (sometimes you mention God and people back away really quickly!), she talks about her faith. Fine, I admit it, this is where I felt even more envy than at the speed of her business profitability. She maintains such a strong faith and she consistently gets messages from God. She asks for signs and guidance and gets almost immediate answers every time.
If you like seeing behind the curtain, learning how other entrepreneurs handle and face down considerable challenges to become successful regardless, you will enjoy Anne Beiler's honest and emotional story.
10 people found this helpful
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Kug
5.0 out of 5 stars Intrigueing, Interesting and certainly a testament of faith
Reviewed in the United States on September 19, 2008
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My wife loves Auntie Anne's Pretzels so I bought the book because I've been going there for the last few years. I knew they were from PA since we lived there when the company started. Great product by the way.

But when you read this improbable and incredible journey of Anne and her family you know she built this company on a wing and a prayer with no background in business, being Amish and not graduating high school. It is not really a business book, other than to learn the value of faith in business.

I was brought to tears many times reading it. She shares her painful business and personal journey, a journey of abuse by her Pastor and being the outcast of the family for telling. Big time read and I thank her for having the guts to share her journey of imperfection with the rest of us too afraid to do so.

Great read.
3 people found this helpful
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Amber Farrugia
5.0 out of 5 stars Loved it
Reviewed in the United States on May 11, 2021
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it was a wonderful book. I couldn't put it down once I picked it up. I highly recommend it. I'm purchasing her new book.
One person found this helpful
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Dickensfan
3.0 out of 5 stars I was disappointed with the personal backstory and the see-saw method of ...
Reviewed in the United States on April 6, 2017
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I bought this book to learn more about the business she established. Due to my own preconceived ideas, I was disappointed with the personal backstory and the see-saw method of intertwining the business growth with personal problems. However, it is an excellent testimony of the faithfulness of Christ who walks with us in difficult times. It is just not a very good book on building a business.
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Monica
5.0 out of 5 stars Excellent
Reviewed in the United States on February 21, 2013
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I enjoyed this book a lot. There were times, I was not able to put it down. This woman's story on how she started her business was an encouragement to me. It wasn't her goal to own a multimillion dollar business, it just happened by God's grace. Her husband a very loving and forgiving soul who loves God and his wife. A real testimony of what marriage vows really mean. Give it a try, you won't be disappointed.
One person found this helpful
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Joyce Greene
4.0 out of 5 stars Good read
Reviewed in the United States on July 19, 2017
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As an entrepreneur myself I like to hear how other people started their successful businesses. Great example of a strong family and what God can do if we just trust him and move forward down the path he is leading us. Even if we do not understand or can imagine how great God can make our lives.
2 people found this helpful
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Top reviews from other countries

Ope Olowu
5.0 out of 5 stars Touching and detailed story
Reviewed in the United Kingdom on June 16, 2021
Verified Purchase
Excellently written. Very engaging. Made me feel like I was right with her in her journey to creating auntie Anne's and got a front row seat to get life. The and the not so good. Also gave me insight into running a successful business and the risks involved.
I recommend people read this book.
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Kindle Customer
5.0 out of 5 stars Excellent !! True love and forgiveness.
Reviewed in Canada on March 28, 2018
Verified Purchase
Thank you Anne for being so transparent in sharing your life's journey.
God's forgiveness is amazing.
I anticipate eating an Auntie Anne's pretzel one day !!
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