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Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions Paperback – November 26, 2014

by Andy Paul (Author)

4.2 67 ratings

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Combining leading-edge research with a vast amount of field experience, this book will show anyone how to become the trusted sales professional who consistently wins new business.

Customers today are overloaded with information and overwhelmed by options. product value is so high across the competition that any kind of meaningful product differentiation--at least in the customers’ eyes--has disappeared. Therefore, between not recognizing product differences, combined with not having any time to spare to investigate what they don’t know, the difference maker for many decision makers is you!

In Amp Up Your Sales, you will learn how to:

Maximize the value of their selling
Accelerate responsiveness to build trust and credibility
Earn valuable selling time with customers
Shape the buyer's vision
Integrate persuasive stories into their sales process
Build lasting relationships through follow-up and customer service

The salesperson who is always responsive and completely focused on value will be the one who will stand out from the crowd and get the sale. The bad news is, your customers won’t understand and appreciate all the advantages of your product. The good news is, they aren’t making the decision based on the product, but on you!

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Editorial Reviews

Review

"Andy Paul is a very insightful guy for today's markets. He hits it out of the park with content that is Monday morning ready." --HubSpot

"Andy Paul is a very insightful sales guy...he hits it out of the park in writing well, with content that is 'Monday morning ready.'" --Knights on the Road

"Insightful and practical, Amp Up Your Sales arms salespeople with a powerful set of strategies that can use to spur buyers to say yes!" --The Midwest Book Review

"This book is so well organized and well written; it's a joy to read. And what's even better? It's no-nonsense...just really solid sales advice for today's sellers." --New Sales Coach

"You need this book because it will challenge you to rethink your role as a seller, and because it more than delivers on its promise to help you help customers..." --New Sales Coach

Selected by HubSpot as one of Top 20 Sales Books of All Time

From the Back Cover

"In Amp Up Your Sales, you'll discover powerful strategies to become the kind of salesperson that customers want to work with. Master this approach and your sales will soar." -- Jill Konrath, author of Agile Selling and SNAP Selling Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace--one in which meaningful product differentiation has all but disappeared--you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers. How can you stand out in a seemingly infinite crowd of hardworking competitors? What must you do to consistently and dependably help your customers achieve their objectives? Amp Up Your Sales reveals how to simplify your sales strategy, maximize the value of your selling, and amplify your sales responsiveness. This empowering, practical book--filled with proven, real-world techniques--shows you how to become the kind of trusted sales professional who consistently wins new business, even in a challenging, fast-moving marketplace. You'll find out how to: Earn valuable selling time with your customers * Accelerate your responsiveness to build trust and credibility * Proactively shape the buyer's vision * Integrate persuasive stories into your sales process * Build lasting relationships through fast follow-up and incredible customer service * And more The key to accelerating trust and empowering your customers to make fast and favorable decisions lies in making your job simple. This book gives you powerful, easy-to-perform strategies for consistently winning new business and becoming the high-performing sales professional you know you can be. ANDY PAUL is the CEO and founder of Zero-Time Selling, Inc., and a leading sales strategist and speaker. He has more than 30 years of sales and management experience in companies ranging from startups to Fortune 1000s. Connect with Andy at andy@zerotimeselling.com.

Product details

Publisher ‏ : ‎ AMACOM; First Edition (November 26, 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 0814434878
ISBN-13 ‏ : ‎ 978-0814434871
Item Weight ‏ : ‎ 13.8 ounces
Dimensions ‏ : ‎ 6 x 0.5 x 9 inches

Best Sellers Rank: #2,453,496 in Books (See Top 100 in Books)
- #1,732 in Marketing & Consumer Behavior
- #1,736 in Customer Relations (Books)
- #6,297 in Sales & Selling (Books)

Customer Reviews:
4.2 67 ratings

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Andy Paul

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I almost didn't make it past the sales training class in my first job out of college. The bosses didn't think I'd make it in sales because I wasn't "salesy" enough. They thought I was too introverted and analytical.

And yet, over three decades I have built a successful career as an author, sales leader, speaker and consultant by being different, thinking differently and selling differently.

I've helped boost the performance of teams selling products and services as diverse as complex multi-million dollar communications networks to collectible professional sports memorabilia. I've worked with raw technology start-ups and Fortune 1000 companies and everything in between. I've worked with nearly every channel ranging from franchise networks to retailers, dealers, distributors, VAR and OEMs. And, I've sold in nearly every corner of the globe.

Now I am doing what I love best - sharing my unique insights about sales strategies and building successful sales teams with companies, business owners, executives and sales professionals to help them reach their goals. I can help you transform the performance of your sales team, too.

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4.2 out of 5

67 global ratings

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Mike Weinberg | Consultant, Speaker, Author

Practical, Powerful, Really Well-Written and Much Needed for Sellers Today

Reviewed in the United States on December 9, 2014

Verified Purchase

This book already has a bunch of great reviews and it is going to get many more! I knew Andy Paul's book was on the way for several months and that only made it more exciting to finally get my hands on my own copy of Amp Up Your Sales.

I like everything about this book: the layout, accessibility, smooth writing, short, punchy chapters, practical approach, valuable insights, meaty advice. Full disclosure: I've known Andy Paul for several years and have great respect for his experience and sales acumen. And anyone who reads Amp Up Your Sales will not only gain a similar respect for him as a sales expert, but as an author. This book is so well organized and well written; it's a joy to read. And what's even better? It's no-nonsense. There's no hype and hyperbole, no shiny new toys and fake new theories - just really solid, really helpful sales advice for today's sellers.

Paul's long-time premise has been that we can accelerate the speed of selling and our own sales performance by helping buyers make good decisions faster. That theme permeates the valuable tips throughout the book. Paul delivers not just the theory, but the "how." He implores sellers to turn off the auto-pilot and become more thoughtful, aware, intentional and deliberate about every interaction with the customer. Customers have limited time and many people and tasks competing for that time. That means that they must receive value from every interaction with a salesperson.

While there is much to love in this book, Chapter 37 may be my favorite. Paul tackles the critical topic of the "sales story" and makes a strong case about the need for a compelling, customer-issue-centered message. I love the way he challenges the reader to think hard
about how you answer the question "what do you do?" And I am in complete agreement with his recipes for strengthening your story.

Grab this book and sharpen your sales approach. It delivers on the promise in the subtitle: Gain the powerful strategies that move customers to make fast, favorable decisions.
- Mike Weinberg, The New Sales Coach and author of the #1 Amazon Best-Seller, New Sales. Simplified.

18 people found this helpful

Helpful

Swallace111

pretty good book

Reviewed in the United States on March 2, 2015

Verified Purchase

This book was interesting, insightful. Lots of good ideas to try and pointed out areas that I should be working on.

Helpful

Matthew J Duffy

I was not disappointed. The book is filled with both instructional and ...

Reviewed in the United States on August 17, 2015

Verified Purchase

I purchased Zero-Time Selling and have been reading Andy Paul's emails for the last year. His insight and motivational thoughts are really helpful. When Amp Up Your Sales became available I purchased it without thinking about it. I was not disappointed. The book is filled with both instructional and motivational content.I have been struggling with doing the prospecting necessary to fill the top of my funnel. I really liked the section on "Amp Up Your Prospecting". It contains 5 chapters on prospecting. My favorite being chapter 25 "Doing What it Takes to Succeed". Sometimes you need a kick in the pants to do the activities required to generate leads... but if those activities aren't generating enough leads , then you have to try something else -- even if it means picking up the phone and making cold calls. (As Shakespeare said, "Ay, there's the rub")

You wont be disappointed with this book.

Helpful

Hannah

You Will Sell When You Help

Reviewed in the United States on August 17, 2015

Verified Purchase

Andy practices what he preaches. His book takes your time seriously; it's a quick read with a great takeaway: respect people's time. Follow up promptly and comprehensively. Know what value you're bringing and what the next step is for your client. Matchmaking is one of the biggest opportunities in the modern marketplace. There are real solutions to many of the problems in the marketplace, but those struggling and those who can save them can't find a way to work together: this is the realm of sales, and Andy gives tangible ways to do this job well. The faster we connect those who need connecting, the more real value we provide to the marketplace. It's a great skill. Thanks, Andy!

Reviewed in the United States on January 29, 2017

Verified Purchase

I thought the book was helpful in discussing the role of the sales rep in educating prospects and the importance of responsiveness but was long winded in other areas.

Helpful

Robert Winters

Two thumbs up for Amp up your sales

Reviewed in the United States on September 27, 2015

Verified Purchase

Excellent book with real world advice.
Recent, relevant, impactful.
40 or so chapters, love the setup, can read one in 5-10 mins.
Great sections on storytelling.
These are proven sales techniques in this book.
My sales employees have increased output by 5% per quarter since covering these fundamentals.
Noth I ng here is groundbreaking, it is all tried and true and solid priciest found in many otget high quality sales books.
Compiled and presented in a clear and concise way.
Two thumbs up for the price, value, and content.
Don't hesitate to buy, I will buy more and always keep an extra on my shelf.

Please thumbs back if this review helped.

Helpful

Danny B.

An ounce of reading this book is worth a pound of working as a sales person.

Reviewed in the United States on August 25, 2015

Verified Purchase

ok. An ounce of reading this book is worth a pound of working as a sales person.

Helpful

Malbrizio

Perfect book about sales

Reviewed in the United States on May 27, 2015

Verified Purchase

This book is outstanding for any business looking to increase sales with easy to implement action items. Each chapter gives you something to think about. Not once did I ever say to myself "this won't work in our company". It applies to all industries. Our company engaged in valuable discussion about the topics in this book and that rarely, rarely ever happens. You can tell Andy's experiences are REAL and he is not some self proclaimed internet guru. I place a huge premium on people who have actually performed in the field and it is quite apparent that his successes and failures have shaped his valuable advice to sales professionals.

Helpful