80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Audible Audiobook – Unabridged

Perry Marshall (Author, Publisher), Ron Allan (Narrator)
4.7 4.7 out of 5 stars 1,349 ratings
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*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*

When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.

*Any traffic problem. Any money problem.*

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software, you'll apply the Pareto Principle to:

  • Slash time-wasters
  • Locate invisible profit centers in your business
  • Advertise to hyper-responsive buyers and avoid tire-kickers
  • Gain coveted positions on search engines
  • Differentiate yourself from rivals
  • Gain esteem in your marketplace

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.

You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com

Previous page
  1. Listening Length
    5 hours and 43 minutes
  2. Author
    Perry Marshall
  3. Narrator
    Ron Allan
  4. Audible release date
    June 5, 2014
  5. Language
    English
  6. Publisher
    Perry Marshall
  7. ASIN
    B00KSI46WM
  8. Version
    Unabridged
  9. Program Type
    Audiobook
  10. See all details
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Product details

Listening Length 5 hours and 43 minutes
Author Perry Marshall
Narrator Ron Allan
Whispersync for Voice Ready
Audible.com Release Date June 05, 2014
Publisher Perry Marshall
Program Type Audiobook
Version Unabridged
Language English
ASIN B00KSI46WM
Best Sellers Rank #15,263 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#25 in E-Commerce (Audible Books & Originals)
#56 in Web Marketing (Books)
#60 in Marketing (Audible Books & Originals)

Customer reviews

4.7 out of 5 stars
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1,349 global ratings
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Top reviews from the United States

Scott Murdaugh
5.0 out of 5 stars 80/20 Is A Double-Edged Sword. But It's Powerful (And Worth It).
Reviewed in the United States on May 22, 2014
Verified Purchase
I've heard the "80/20" rule in passing throughout my life. And for the most part I disregarded it as just kind of a blanket theory like "work hard" or "do what you love" - common sense without practical application. But Perry really impressed me with this, and that's not easy to do. He gives numerous examples of 80/20 in action in day-to-day life and really demonstrates with empirical data that it applies to EVERYTHING.

I've always been a big fan of leverage. But this book has trained me to see through 80/20 goggles. And he really drives home the point that the real power isn't in understanding 80/20, but 80/20 multiplied. The top 20% of the top 20% and so on, 80/20 multiplied until you're focusing on the exponential leverage - the top 1% of things that will have massive impact on your business and life.

For that reason alone I highly recommend this book.

But 80/20 applies to learning too - and if you're in sales and marketing, there are MASSIVE insights here into what Perry is focusing on in his own business. My initial skepticism was that "80/20" is a great hook for a business book - and I wasn't wrong. It has wide appeal - but it delivers. It also gives you plenty of reasons to dig deeper into Perry's funnel, although the book delivers heaps of value, you'll find yourself wanting to go further down the rabbit hole, and Perry provides plenty of (free) opportunities to do so.

If you watch closely Perry is "racking the shotgun". He's automating his funnel. He's rapidly disqualifying. He's practicing exactly what he preaches - and he does so in a way that doesn't take any value away from the book. There are a TON of great marketing lessons in here, both explicit and implicit - and they're equally valuable if you pay attention to them.

I titled this "80/20 Is A Double-Edged Sword" because while it's powerful, it's also easy to fall into the trap of always pursuing a faster/easier way of doing things, and in the process never accomplishing anything. I see people do that all the time. But this provides a great roadmap into focusing on the areas you can leverage for massive results. Just be sure to ACT on the advice and not falling into the trap of thinking you have to reach the point of 100% leverage before you take action.

If you spend $100 on this book, take the lessons to heart and never pay attention to Perry again, your money would be well spent. Fair warning though - if you're the kind of person who appreciates these kinds of strategies, you're most likely going to find yourself immersed in Perry's world long after this book...

...Which is fine. You can ignore the tools and bonuses, digest the book and walk away, you'll get much more than your moneys worth. Or you'll find yourself sucked in to Perry's funnel - which whether you decide to buy from or not you'll get a front-row seat to an 80/20 sales and marketing education done right.

Final Thoughts: Judging the book alone. Pay attention to what he teaches - pay just as much attention to what he does. Do that alone and this could easily be the most valuable sales and marketing education you'll find anywhere. I highly recommend this - that includes close friends and family. If you're involved in sales, marketing or entrepreneurship, I highly suggest grabbing it right now and reading it today.
14 people found this helpful
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John S.
5.0 out of 5 stars Read, Reread, Then Read it Again
Reviewed in the United States on February 26, 2024
Verified Purchase
Life changing, game changing, and I'm not done with it.

In fact I'm only getting started.

Take the Marketig DNA test to find your 80/20 spikes.
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Caroline L.
4.0 out of 5 stars Incredibly valuable book for any business owner because it talks about exponential returns
Reviewed in the United States on January 9, 2022
Verified Purchase
I've had my own business for years now, and I have known since at least college about the 80/20 principle, or the Pareto Principle. Tim Ferriss talks about it in The Four Hour Workweek. I was not impressed by the cover that much. I opened it up and really enjoyed the sample. The visual depictions of his statements are really good in this book. It is hard to absorb statistics. It's much easier to consume numbers visually.
2 people found this helpful
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Susan Kruger, M.Ed.-SOAR Study Skills
5.0 out of 5 stars Hate Math, but LOVE This Book! Truly Life-Changing.
Reviewed in the United States on October 10, 2013
Verified Purchase
I don't think I could gush over this book any more than the previous 60+ reviewers have done. Suffice to say I agree with all of them.

So, I'll focus more on pointers for getting the most out of this book, especially for fellow "math-has-always-sucked-for-me" people...

First, you must read this book. Period. It is an easy read...very accessible, short chapters, and actually quite entertaining. Most importantly, it will revolutionize your thinking about everything; it will especially open your eyes to the personal power *you* have to make your work infinitely more effective.

Second, apply 80/20 to the content of the book; focus on one suggestion that stood out to you the most. Maybe it's simply a tip that seemed most easy to implement. Maybe it's something that generated a gut-level, visceral reaction as you read it. Maybe it's the only thing you remembered after your read the book. Just do *something.*

After you've implemented one strategy from the book, apply a second.

Then, go back and reread this book. The implications of every chapter are so deep, you are guaranteed to peel back different layers every time you read it.

Finally, if number analysis is not your strong suit, I suggest you find and/or appoint a "Data Friend." Don't get me wrong, there's plenty to learn, even if data analysis makes you go cross-eyed. However, you will seriously amplify your results if you have a Data Friend with whom you can discuss and collaborate.

I have been a client of the author's for several years and I take my hat off to him for helping me, a life-long hater of math, understand and apply 80/20 to my life and business. It is his insight and coaching that is directly responsible for the rapid growth of my business! Of course, there's always more that can be learned and done, which is why I'm thrilled to have this "pocket-sized" version of his 80/20 teachings and insights. This is truly a one-of-a-kind resource for anyone in sales and marketing. Even if you only read one chapter, you can't go wrong!
4 people found this helpful
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Top reviews from other countries

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zlliwz
5.0 out of 5 stars Highly Recommended !
Reviewed in Canada on February 16, 2024
Verified Purchase
great book... a must read
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Amazon Customer
5.0 out of 5 stars Great Book......
Reviewed in India on December 13, 2023
Verified Purchase
A great book, must read for entrepreneurs....
It gives great insights and teaches you science of applying the 80/20 science in sales and marketing.....
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J. A. Law
5.0 out of 5 stars The best business book out there
Reviewed in the United Kingdom on September 16, 2022
Verified Purchase
No joke, this will change the way you think about business. And how you will do business.

And you can revisit this ook to learn more.

I read this again recently five years later. Five years after embracing 80/20 Sales and Marketing. And it's like reading a different book. It's rammed with good stuff. And the free Marketing DNA test and follow up info is worth the price on it's own.

In fact, we send this book to all potential new workers to see if their skills fit with our needs. Invaluable. And well worth the effort to avoid expensive 'clangers'. And that's just one tiny part of this masterpiece
One person found this helpful
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Andre Aguiar
5.0 out of 5 stars Muito bom
Reviewed in Brazil on March 24, 2019
Verified Purchase
Além de explicar os princípios sobre a regra 80/20, ele mostra como ela pode se aprofundada em cada aspecto do trabalho.
One person found this helpful
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Naoufal
5.0 out of 5 stars Great advice for managing your focus
Reviewed in France on March 13, 2020
Verified Purchase
Great book, I am a new professional in Sales and knowing this at a young age will really take you ahead of other Salesmen.
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