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Wilton Gel Food Color Set, Primary, 0.3 Fl Oz, Pack of 4

4.6 4.6 out of 5 stars 6,848 ratings

$6.85 $5.71 per Fl Oz
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Purchase options and add-ons

Color Primary
Brand Wilton
Item Weight 0.01 Ounces
Item Form Gel
Unit Count 1.2 Fl Oz

About this item

  • Wilton gel food colors are specially concentrated to produce deeper, richer color with just a small amount. This allows you to use less, while still achieving the vibrant colors you desire. 4 traditional colors: pink, yellow, green and blue. Note that color will deepen over several hours.
  • Set includes 4 bottles of coloring gel (0.3-ounce each)
  • Traditional color assortment includes pink, yellow, green and blue
  • The concentrated gel allows you to use less, while still achieving the vibrant colors you desire
  • Convenient plastic squeeze bottles with resealable caps
  • Great for coloring cake batter, icings, eggs and more

Customer ratings by feature

Easy to use
4.6 4.6
Flavor
4.5 4.5
Value for money
4.1 4.1
Easy to clean
3.7 3.7

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$8.99 ($2.25/Ounce)
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From the manufacturer

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Wilton Pastel Gel Food Color Set, 4-Count

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  • Assorted
  • Add color to your frosting, fondant, royal icing, dough, batter and more!
  • Use individually or mix with other gel food coloring to achieve new, darker shades
  • Made on equipment that also processes milk, soy, wheat, peanuts, tree nuts, fish and shellfish

Add some color to your cake batter, icing and more with these concentrated pastel gel colors. Includes pink, yellow, green and blue. Easy to use squeeze bottles make adding color less messy.

When it comes to baking Wilton Icing Colors give you endless decorating possibilities!

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Wilton Gel Food Color Set, Primary, 0.3 Fl Oz, Pack of 4


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Product Description

Wilton gel food colors are specially concentrated to produce deeper, richer color with just a small amount. This allows you to use less, while still achieving the vibrant colors you desire. 4 traditional colors: pink, yellow, green and blue. Note that color will deepen over several hours.

Compare with similar items

This Item
Wilton Gel Food Color Set, Primary, 0.3 Fl Oz, Pack of 4
Wilton Gel Food Color Set, Primary, 0.3 Fl Oz, Pack of 4
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Wilton Primary Icing Colors, Set of 4
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Price$6.85-23% $3.63
List:$4.69
-5% $9.99
Typical:$10.49
$2.12$2.08$5.90
Delivery
Get it as soon as Monday, Mar 25
Get it as soon as Saturday, Mar 23
Get it as soon as Monday, Mar 25
Get it as soon as Saturday, Mar 23
Get it as soon as Saturday, Mar 23
Customer Ratings
Easy to use
4.6
4.6
4.3
4.5
4.6
4.1
Value for money
4.1
4.6
4.4
4.4
4.4
4.3
Flavor
4.5
4.5
4.2
4.2
4.1
Easy to clean
3.7
3.6
4.2
Sold By
Moofin
Amazon.com
Elia General LLC
Amazon.com
Amazon.com
MAXIMUS DEALS
size
0.3 Fl Oz (Pack of 4)
0.3 Fl Oz (Pack of 4)
1 Ounce (Pack of 1)
1 Ounce (Pack of 1)
color
Primary
magenta, orange, teal and purple
Multicolored
Leaf Green
Violet
Primary
liquid volume
0 milliliters
0.3 fluid ounces
1 fluid ounces
0.5 fluid ounces
form
Gel
Gel
Gel
Gel
Gel
Liquid, Gel
weight
0.01 ounces
0.14 pounds
0.3 ounces
0.09 pounds
0.01 pounds
0.15 pounds

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
6,848 global ratings

Customers say

Customers like the taste, performance, value, and quality of the food coloring. They mention that it didn't compromise the flavor, works well, and is good value for basic food colors. Customers also appreciate ease of use, and color. However, some customers have reported issues with leakage. Customers have different opinions on cleanliness.

AI-generated from the text of customer reviews

340 customers mention297 positive43 negative

Customers like the color of the food coloring. They say it's not your typical red, yellow, green, and that it' s a great set of colors that are easy to use. They also mention that the cake photographed beautifully and that the colors are in pourable little containers.

"...because they will not stay in the bathtub and so far the colors have turned out really well without problems of any kind arising...." Read more

"...The colors are very vivid but I did expect that less dye would get the color I needed...." Read more

"...it only once since then to color a cookie dough and I got a really good color results although I had to use (6 drops) from every color to color 3..." Read more

"...It was the perfect shade of pink, and teal is my favorite color so I liked that the blue leaned more toward the aqua side...." Read more

91 customers mention77 positive14 negative

Customers like the quality of the food coloring. They say it's excellent, great quality for baking and pastry, and absolutely fantastic. Some say the gel works great for coloring frosting.

"...An excellent price for a high quality item. I plan to purchase additional colors if available." Read more

"Great little set. The Colors are pastel which I like. If you are looking for primary colors, this is not the kit for you." Read more

"...This gel is wonderful! I was floored by the color!..." Read more

"...Great products and they last for years. This is a great buy as well." Read more

47 customers mention45 positive2 negative

Customers are satisfied with the performance of the food coloring. They mention that it works well, produces satisfying results, and is good to use. Some customers also say that the product is a bit small, but still good to work with.

"...They are nice colors though and worked really well." Read more

"...So if you want a good food colors with good results and decent price go for this one you will not regret 👍🏻..." Read more

"The product works great. My problem is that the title clearly states "primary" colors, but the picture shows pastels...." Read more

"I use these when making bath bombs and it works really well...." Read more

35 customers mention31 positive4 negative

Customers generally like the value of the food coloring. They say it has a good price for basic food colors and that the package was intact and in good condition.

"...So if you want a good food colors with good results and decent price go for this one you will not regret 👍🏻..." Read more

"...Also bought them for a decent price (cheaper than grocery store - but probably not as cheap as a craft store with a coupon). The colors are vibrant...." Read more

"...This was very affordable, and two drops in my entire vat of frosting was enough to make a gorgeous pastel pink that I was hoping for!..." Read more

"I love the colors. The price is really good and just one drop or two give you the best color." Read more

31 customers mention31 positive0 negative

Customers find the food coloring easy to use.

"...There is no flavor, but there isn’t supposed to be. The plastic containers are easy to use and secure. Would purchase again." Read more

"This product is easy to use and you get the color you want !" Read more

"...First time buying and using gel food coloring and it was super easy, and the colors come out really well!" Read more

"...Easy to use and was able to moderate the color by varying quantity of gel color used." Read more

17 customers mention17 positive0 negative

Customers like the taste of the food coloring. They mention that it doesn't compromise the flavor of their buttercream, makes yummy baking, and is a great food color. Some customers also say that it makes excellent Easter eggs.

"...Also you don't get that nasty after taste that you get in some food coloring." Read more

"...The colors are vibrant and my cake did not taste like food coloring at all...." Read more

"Even after adding a lot of it, it does not affect the flavor of the icing. Colors are great and have helped a lot with impressing my friends!..." Read more

"Wow! The color came out beautiful. There is no taste to the item. I used it in my almond jello to give it more of a fun look and it looks amazing...." Read more

19 customers mention8 positive11 negative

Customers are mixed about the cleanliness of the product. Some mention that it is easy to use and clean up, while others say that it stains skin and counter surfaces. The color blends well with no streaking or spotting, and it works on slime without staining everything it touches. However, some customers also say that the bottles were a mess to clean and that the frosting would stain their whole mouth.

"...give it 5 stars except that the purple bottle leaked and mucked up the outside of the box and, of course, a LOT in the inside of a sealed box...." Read more

"...The color blends well with no streaking or spotting.I bought Wilton regular colors in little tubs and it was dreadful, but this is great...." Read more

"...Impressed the kids and the mother-in-law (not easy to do). Stains skin and counter surfaces..." Read more

"...I like the fact too that it is not messy or runny. You can add more if you want the dye darker.The. colors are true to what's on the box...." Read more

27 customers mention4 positive23 negative

Customers are dissatisfied with the leakage of the gel coloring. They mention that the bottles were not screwed on tightly, causing the content to spill. Some customers also say that the little bottles were unable to reseal very well.

"I'd give it 5 stars except that the purple bottle leaked and mucked up the outside of the box and, of course, a LOT in the inside of a sealed box...." Read more

"...in the fact that the purples kid was not screwed on tightly and therefor leaked and made a mess inside the box and when you pay so much for food..." Read more

"Simple product with basic colors. Only problem is the bottles leak all over your hands and don’t reseal very well...." Read more

"...clear that the yellow cap was not screwed on properly and it leaked out everywhere. You can imaging what a nightmare that was...." Read more

Colors are Awesome!
5 Stars
Colors are Awesome!
I use it to decorate Doggy Birthday Cakes so I can make them really colorful!
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Top reviews from the United States

Reviewed in the United States on August 10, 2023
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5.0 out of 5 stars Colors are Awesome!
Reviewed in the United States on August 10, 2023
I use it to decorate Doggy Birthday Cakes so I can make them really colorful!
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Reviewed in the United States on April 19, 2016
Color: PrimaryVerified Purchase
4 people found this helpful
Report
Reviewed in the United States on September 16, 2020
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5.0 out of 5 stars Cool colors but I used a lot to get my colors
Reviewed in the United States on September 16, 2020
Unfortunately the one food coloring came leaking but it was not a lot and it was able to still be used. The colors are very vivid but I did expect that less dye would get the color I needed. For the images above, I used a lot of coloring to get the color. The teal color is almost empty already. The orange is more than halfway empty and I had to mix another brand Id colors to get that bright orange as the gel color only was just a simple orange color not that bright neon like color. They are nice colors though and worked really well.
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4 people found this helpful
Report
Reviewed in the United States on June 6, 2020
Color: PrimaryVerified Purchase
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NH
4.0 out of 5 stars Good colors, & a Tip from me👍🏻👍🏻
Reviewed in the United States on June 6, 2020
It arrived well, It’s 4 plastic bottles , I used it only once since then to color a cookie dough and I got a really good color results although I had to use (6 drops) from every color to color 3 separate small balls of dough (they mentioned in the description that the colors are very concentrated but I found that I must use more to achieve a correct obvious colors), I didn’t notice any change in the taste which is a good thing ,
**Tip: you can add few drops of the yellow color to the green color to get a more bright green color like I did (check my review photos) 👍🏻
I believe it is a good colors overall and it’s not expensive too . So if you want a good food colors with good results and decent price go for this one you will not regret 👍🏻
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5 people found this helpful
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Reviewed in the United States on November 24, 2020
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5.0 out of 5 stars Perfect for a pregnancy announcement!
Reviewed in the United States on November 24, 2020
This set worked out perfectly for my pregnancy reveal to my husband. It was the perfect shade of pink, and teal is my favorite color so I liked that the blue leaned more toward the aqua side. The colors are beautiful, and I only needed a few drops to make a vivid color.

Should anyone wish to do the same, I made a cream cheese-stuffed banana bread. I split my cream cheese mixture in half, mixed the colors separately, and then poured them into my loaf pan. Final product shown in photos (happy husband not included).
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3 people found this helpful
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Reviewed in the United States on October 28, 2020
Reviewed in the United States on October 10, 2013
Reviewed in the United States on May 29, 2020

Top reviews from other countries

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Erica Gallardo
5.0 out of 5 stars Colores intensos
Reviewed in Mexico on May 9, 2022
Abdul Khan
5.0 out of 5 stars Trust in Wilton
Reviewed in Canada on July 12, 2020
Color: PrimaryVerified Purchase
Luca
5.0 out of 5 stars Coloranti alimentari in gel
Reviewed in Italy on March 15, 2020
Color: PrimaryVerified Purchase
Sofía
5.0 out of 5 stars Muy bien
Reviewed in Spain on October 21, 2019
Color: PrimaryVerified Purchase
Diya
5.0 out of 5 stars Very good product
Reviewed in India on July 22, 2019
Color: PrimaryVerified Purchase