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TIPPING POINT Paperback – 14 February 2002

by Malcolm Gladwell (Author)

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'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos

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A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him

Genuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come ― Scotland on Sunday

A wonderfully offbeat study of that little-understood phenomenon, the social epidemic ― Daily Telegraph

Book Description

The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.

Product details

Publisher ‏ : ‎ Abacus; New Ed edition (14 February 2002)
Language ‏ : ‎ English
Paperback ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 0349113467
ISBN-13 ‏ : ‎ 978-0349113463
Item Weight ‏ : ‎ 229 g
Dimensions ‏ : ‎ 19.8 x 2 x 16 cm
Country of Origin ‏ : ‎ United Kingdom
Net Quantity ‏ : ‎ 1.00 count

Best Sellers Rank: #2,181 in Books (See Top 100 in Books)
- #3 in Econometrics & Statistics
- #49 in Society & Culture (Books)
- #103 in Analysis & Strategy

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Malcolm Gladwell

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Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.

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Customers find this book to be a must-read for marketers, with interesting case studies and well-researched content. Moreover, the writing style receives positive feedback, and customers consider it a great value for money. Additionally, they appreciate the story quality, with one customer describing the author as a brilliant storyteller.

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84 customers mention "Readability"74 positive10 negative

Customers find the book readable and engaging, describing it as a must-read for marketers and a classic, with one customer noting it's a page-turner.

"...The book is a very interesting read, taken lightly as a journalistic style article of 5 pages accidentally stretched into 279 pages *Pun intended*,..." Read more

"...The book is not only a useful read for marketers who are concerned about creating memorable, viral messages, but also for leaders who are keen to..." Read more

"The book is a great read. Some ideas are way more logical and the examples given will stick with you for a long time...." Read more

"...An awesome read, success dissected under the psychological microscope." Read more

42 customers mention "Thought provoking"36 positive6 negative

Customers find the book thought-provoking, with interesting case studies and well-researched content. One customer notes how it reveals how ideas and practices turn into revolutions, while another appreciates its ability to explain sociological concepts.

"...Gladwell's writing is rich and organised with quite interesting case studies which kind of touch the area of interest giving you some idea of what '..." Read more

"...in Micronesia; all the examples and the supporting research evidence are wonderfully placed...." Read more

"The book is a great read. Some ideas are way more logical and the examples given will stick with you for a long time...." Read more

"The Tipping Point by Malcolm Gladwell... Insights into successful strategies...." Read more

13 customers mention "Writing style"13 positive0 negative

Customers appreciate the writing style of the book, describing it as well-written and highly readable, with one customer noting its good font and book size.

"...Gladwell's writing is rich and organised with quite interesting case studies which kind of touch the area of interest giving you some idea of what '..." Read more

"The book has perfectly explained how little steps can have huge effects on the society...." Read more

"Gladwell is one of the most definitive writers of our generation, along with Nassim Taleb...." Read more

"There's so may points to learn from this books.... Simple yet effective.... get hold of it..." Read more

8 customers mention "Value for money"8 positive0 negative

Customers find the book to be a great value for money.

"It's really a good book, the price is also decent. If you are looking for some indepth analysis, then it's a must read...." Read more

"Decent quality paperback at that price range. Looks original edition." Read more

"...Loved the content and the writing style. Totally worth the money." Read more

"Great buy!" Read more

5 customers mention "Story quality"5 positive0 negative

Customers enjoy the story quality of the book, with one describing the author as a brilliant storyteller.

"...It has a lot of intriguing anecdotes that will help you understand the nuances and perplexity of business boom...." Read more

"Another one of the masterpiece by Malcolm Gladwell. Third in the series by Malcolm after Blink and Outliers...." Read more

"amazing stories and wonderful way of writing. a must read for anyone who wishes to read about psychology-sociology." Read more

"Malcolm Gladwell is a genius author. A neat read." Read more

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Husain
Quick and great read
Reviewed in India on 16 August 2024
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Malcolm knows how to articulate complex psychology topics and case studies. Great information on the rule of 150 and FAE

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Ashish Prasad .com
Thought Provoking Read
Reviewed in India on 2 July 2015
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Malcolm Gladwell's debut book looks into the fascinating idea - how word-of-mouth is spread while comparing it to epidemics. He tries to find the secret behind 'Overnight Success' in a more literal sense.

Though Gladwell jumps into a description of his theories before justifying the theories are in fact feasible, he explains The Tipping Point comes into existence because of three distinct sets of individuals: mavens, connectors and salespeople. Tipping Point is the point at which a series of small changes or incidents becomes significant enough to cause a larger, more important change.

Gladwell's writing is rich and organised with quite interesting case studies which kind of touch the area of interest giving you some idea of what 'Tips an Idea' but not 'Why it Tips'. But again, The Tipping Point is not an academic research paper for that matter. The book is a very interesting read, taken lightly as a journalistic style article of 5 pages accidentally stretched into 279 pages *Pun intended*, perfect way to spend a weekend afternoon.

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Ashish Prasad .com

Thought Provoking Read

Reviewed in India on 2 July 2015
Malcolm Gladwell's debut book looks into the fascinating idea - how word-of-mouth is spread while comparing it to epidemics. He tries to find the secret behind 'Overnight Success' in a more literal sense.

Though Gladwell jumps into a description of his theories before justifying the theories are in fact feasible, he explains The Tipping Point comes into existence because of three distinct sets of individuals: mavens, connectors and salespeople. Tipping Point is the point at which a series of small changes or incidents becomes significant enough to cause a larger, more important change.

Gladwell's writing is rich and organised with quite interesting case studies which kind of touch the area of interest giving you some idea of what 'Tips an Idea' but not 'Why it Tips'. But again, The Tipping Point is not an academic research paper for that matter. The book is a very interesting read, taken lightly as a journalistic style article of 5 pages accidentally stretched into 279 pages *Pun intended*, perfect way to spend a weekend afternoon.

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Anupam
Perfectly explained
Reviewed in India on 9 September 2020
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The book has perfectly explained how little steps can have huge effects on the society. Starting from the sale of Hushpuppies, Airwalking to the ups and downs in crimes in New York and suicides in Micronesia; all the examples and the supporting research evidence are wonderfully placed. I personally liked the part where he explained how few people make a big differences in success of a product/phenomenon(Mavens and connectors). Though I loved Outliers most, this one is also organized with a good care.

Only part I found boring is 'The stickiness factor' where the details of the american TV programs explained. May be, as I could not relate with these programs I didn't find those interesting though it made its point.

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Dr. Pavan Soni
One of the most brilliant storyteller of our generation
Reviewed in India on 13 July 2020
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Gladwell is one of the most definitive writers of our generation, along with Nassim Taleb. In this book, The Tipping Point, Gladwell identifies the elements that trigger a successful epidemic -- for good or for bad. The key players are Mavens, Connectors, and Salesmen, and together they can take a simple concept, such as an obscure objection of fashion, into making it a cult. The book is not only a useful read for marketers who are concerned about creating memorable, viral messages, but also for leaders who are keen to usher a culture of innovation at their organizations. A must read in the series of wonderful texts by Gladwell.

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Amazon customer
It's an okay book...3 basic ideas of change
Reviewed in India on 27 January 2022
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1. Law of few...redundant idea...made me check when the book was first published....this has essentially been replaced by modern day 'Influencers'
2. Stickiness and 3 Power of context holds but the examples were super strectched

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It's an okay book...3 basic ideas of change

Reviewed in India on 27 January 2022
1. Law of few...redundant idea...made me check when the book was first published....this has essentially been replaced by modern day 'Influencers'
2. Stickiness and 3 Power of context holds but the examples were super strectched

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Smith Parkhe
Thought provoking and easily comprehensive
Reviewed in India on 20 December 2019
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The book is a great read. Some ideas are way more logical and the examples given will stick with you for a long time. Chapter 2 was the best of all, he compensates every situation with proper real life examples. The author very intelligently explains the importance of stickiness and contagiousness in easiest way possible. It is highly recommended for people who are in the early stages of their start-up.

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Karunakaran N
An awesome read, success dissected under the psychological microscope
Reviewed in India on 3 January 2015
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The Tipping Point by Malcolm Gladwell... Insights into successful strategies. When something goes viral.. we are astonished as to the reason why it has been given so much of importance. Reading Gladwell's Tipping point essentially gives answers to this perplexity. He starts with the 3 rules of epidemics. 1 - The law of few - connectors mavens... 2 - The stickiness factor and 3 - The power of Context. To get something reach its tipping point make sure it is told to the Maven or connector (Gladwell describes the nature of a Maven or a connector). Make sure that the "something" that has to be tipped off has the stickiness (The element of residing in the minds of people). The last aspect is to make sure the contextual relevance has to be present. He speaks of the Magic number of 150, for having the power of context.An awesome read, success dissected under the psychological microscope.

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Amazon Customer
A Good Read : Must read if time permits
Reviewed in India on 12 September 2016
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A very interesting read, to say the least. The concepts spoken about in the book remain with you long after you are done reading it. Some case studies stick with you and equip you to view daily mundane activities with a completely innovative and lateral point of view. A few examples bring to light concepts hidden right under our noses and make us aware about them in a way that in enlightening. Plenty of cases in the book would find relevance in you day to day conversations making them all the more interesting along with having the added advantage of making you sound much more learned than you actually are.

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Camilla
Diffondere un'idea, un prodotto, un comportameno - Istruzioni per l'uso
Reviewed in Italy on 26 July 2012
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Nel 1994 le scarpe scamosciate Hush Puppies sembravano destinate a scomparire dal mercato statunitense, con appena 30.000 paia vendute all'anno. Nel 1996, però, le vendite erano quadruplicate ed il presidente della casa produttrice ritirò il premio 'Fashion Accessory of the Year', dichiarando che le strategie di marketing della sua compagnia non avevano nulla a che fare con l'improvviso successo dei mocassini, ma che la moda era stata scatenata da un gruppo di ragazzi dell'East Village e di Soho che avevano iniziato ad indossarli.
E'' a partire dall'esempio dell'inaspettata popolarità delle Hush
Puppies che il giornalista newyorchese Malcom Gladwell sviluppa l'intuizione che i fenomeni sociali (dalla trasformazione di libri sconosciuti in bestseller all'aumento del fumo tra gli adolescenti) seguono modelli di trasmissione epidemici: allo stesso modo dei virus, idee, mode e comportamenti si diffondono grazie al contagio del "passaparola", fino a raggiungere il punto critico, una soglia oltre la quale ottengono un effetto a valanga.
In particolare, secondo la cosiddetta 'legge dei pochi', il successo di un''idea o di un prodotto dipende dal coinvolgimento di persone che dispongono di qualità sociali estremamente particolari e rare. Primi, i Connettori, ovvero persone curiose, eclettiche ed dinamiche, che possiedono una naturale tendenza alla socializzazione. La loro rete di amici e conoscenti è vasta e si estende nei contesti sociali più vari. Per questo, i connettori agiscono come una cerniera di trasmissione tra mondi eterogenei, dando origine a contaminazioni di idee dagli effetti dirompenti. In secondo luogo, gli Esperti, che hanno un''innata predisposizione a raccogliere grandi quantità di informazioni, effettuano accurati controlli sui beni e sui servizi presenti sul mercato, ed amano condividere le conclusioni a cui giungono con gli altri consumatori. Infine, i Venditori, persone estremamente carismatiche e, di conseguenza, eccezionalmente efficaci nell''influenzare le opinioni e nell''indirizzare le decisioni di chi li circonda.

L''azione comunicativa di queste tre tipologie di individui non è però sufficiente. Il secondo elemento che influenza la diffusione di un fenomeno è il 'fattore presa'. Quotidianamente riceviamo informazioni provenienti dai più vari canali di comunicazione. Ciò rende sempre più difficile confezionare un messaggio incisivo e durevole. In molti casi, cambiamenti minimi nella strutturazione dell'informazione ne amplificano l'impatto, come dimostra l''esperienza di un gruppo di ricercatori dell''Università di Yale, che fece impennare il numero di vaccinazioni tra gli studenti del campus, inserendo nell''opuscolo di presentazione l''indicazione della sede e degli orari d''apertura dell''ambulatorio. A nulla erano servite le precedenti campagne d''informazione né i richiami allarmistici alla pericolosità dell''infezione.

Infine, gli esseri umani sono estremamente sensibili all''ambiente in cui vivono cosicché bastano piccoli ma ben mirati cambiamenti nel contesto di riferimento per influenzarne drasticamente il comportamento (è questo, appunto il terzo fattore, ovvero il 'potere del contesto'). Gladwell sostiene la teoria secondo cui i gruppi, per servire da incubatori di messaggi contagiosi, non devono superare i 150 componenti. Alcune ricerche sembrano infatti dimostrare che questo è il numero massimo al di là del quale entrano in gioco impedimenti strutturali alla coesione e all''operatività del gruppo. Ad esempio, l'azienda W L Gore & Associates, famosa per la produzione di Gore-Tex, pur essendo una compagnia molto articolata, ha una gestione simile a quella di una start-up. Non c'è una gerarchia visibile e, quando il numero di dipendenti che lavorano nello stesso edificio supera le 150 persone, viene costruito un nuovo stabilimento.

Grazie all''azione congiunta dei tre fattori sopra elencati, la diffusione di un fenomeno sociale raggiunge il punto critico e diventa inarrestabile. Inizialmente gli innovatori sono i soli a sperimentare idee, oggetti e comportamenti. Seguono gli adottatori precoci, ovvero gli opinion leader della comunità, che osservano il comportamento degli innovatori e, in alcuni casi, lo adottano. Il fenomeno si trasforma in un'epidemia sociale quando anche la maggioranza precoce e la maggioranza tardiva, ovvero le massa scettiche ed esitanti di consumatori, si lasciano contagiare dalla moda. In coda troviamo i ritardatari, i tradizionalisti che non vedono alcun motivo urgente per cambiare abitudini.

Se è difficile, per non dire impossibile, trovare una formula che garantisca il diffondersi delle epidemie sociali, Malcom Gladwell ci aiuta però ad aprire gli occhi sui modelli che esse sembrano seguire, che si tratti della folla di persone in coda per acquistare un paio di scarpe, del successo di un programma televisivo, o dell''abbattimento dell''indice di criminalità cittadino.

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Seann Haver
A different way to think about things!
Reviewed in Canada on 18 October 2024
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Very interesting logic. What works and what doesn’t. Tipping point makes sense of fads and trends more easily. The idea of connectors, salesmen and mavens really make sense. Love this book!

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Philippe Buschini
Comment de petites choses peuvent avoir de si grandes répercussions
Reviewed in France on 12 August 2013
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Le "Tipping Point" ("point de bascule" dans la langue de Molière) est un terme emprunté à l'épidémiologie qui correspond au seuil critique à compter duquel le nombre de personnes atteintes par un virus s'accroit de manière exponentielle (il a été aussi utilisé pour décrire le taux de criminalité d'une ville, les effets d'une catastrophe nucléaire, etc.). Dans son ouvrage éponyme, Malcolm Gladwell s'attache à appliquer ce terme à des domaines plus entrepreneuriaux en introduisant la notion de "contagion ou viralité des idées".

Bombardée par un flot continu de messages publicitaires, notre attention n'est que peu réceptive aux informations. Selon Malcolm Gladwell, notre entourage est encore le seul à pouvoir nous influencer efficacement et le bouche-à-oreille représente de loin le meilleur moyen de propager une idée. Encore faut-il en comprendre les mécanismes d'interactions !

Le succès de la viralité des idées nécessite la mise en place de :

1) Les déclencheurs ou la loi du petit nombre (the law of the few). Il se réfère ici au principe économique du "80/20" qui dit que 80% du travail se fait par 20% des participants et qu'une minorité de personnes ayant des qualités sociales hautement développées permettent à la viralité de s'étendre. Il distingue 3 typologies sur lesquelles il sera nécessaire de s'appuyer :

- Les experts (Mavens), extrêmement bien informés, toujours à l'affut des nouveautés, ils accumulent les connaissances et sont très doués pour les partager dans l'unique but de rendre service.

- Les connecteurs (Connectors) qui possèdent un vaste réseau social et qui sont donc de véritables carrefours de relations, capables de rassembler beaucoup de gens en très peu de temps.

- Les prescripteurs (Salesmen), véritables vecteurs de persuasion, leur force de conviction et leur charisme poussent les autres à adhérer à ce qu'ils disent.

Le processus de diffusion peut être résumé de la manière suivante : Les experts (Mavens) prennent connaissance d'une nouvelle idée et se l'approprient, ils la triturent dans tous les sens et commencent à en parler autour d'eux. Dans leurs cercles de relations se trouvent un ou plusieurs connecteurs (Connectors) qui propageront l'idée à un large groupe de personnes. Plusieurs de ces personnes sont des prescripteurs (Salesmen) qui exerceront leur talent de persuasion pour les vendre aux autres créant ainsi une viralité "sociale".

2) Le principe de l'adhérence (the stickiness factor) ou la capacité d'une idée de rester imprimée dans l'esprit des gens. Même si un large groupe de personnes est au courant d'une idée, nous dit Malcolm Gladwell, si le message n'adhère pas, les gens ne s'en préoccuperont pas. Pour lui, la manière dont sont présentées les idées à un impact plus important encore que son contenu même.

3) Le contexte de viralité (the power of context). L'environnement dans lequel les gens évoluent influence profondément leur comportement. Des changements mineurs dans au sein de celui-ci peuvent avoir des répercussions importantes sur la manière dont les gens se comportent (il cite l'exemple de la propreté ou l'absence de propreté des quais du métro qui influe complètement sur la civilité des usagers dans les transports).

Anecdote amusante en opposition avec la viralité, Malcolm Gladwell nous parle aussi du nombre de Dunbar. Robin Dunbar, célèbre anthropologue britannique, après avoir analysé la taille du néo-cortex de différents primates et l'avoir comparé au nombre d'individus de leurs groupes respectifs en a déduit par extrapolation que le nombre d'amis, avec lesquels un humain peut entretenir une relation stable, à un moment donné de sa vie est de maximum 150 (147,8 pour être exact).

Comme tous les livres de Malcolm Gladwell, The Tipping Point regorge d'exemples de construction de viralité.

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Dominic Chase
Misinformation in the discription
Reviewed in Poland on 22 January 2024
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The book is 12.7 cms wide for anyone who values such information. The book itself is one of my favorite books.

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Darius
I love your ideas
Reviewed in the United Arab Emirates on 12 October 2020
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Great product nice lessons wrapped up very nicely

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TIPPING POINT Paperback – 14 February 2002

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It's an okay book...3 basic ideas of change

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5.0 out of 5 stars Diffondere un'idea, un prodotto, un comportameno - Istruzioni per l'uso

5.0 out of 5 stars A different way to think about things!

5.0 out of 5 stars Comment de petites choses peuvent avoir de si grandes répercussions

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Diffondere un'idea, un prodotto, un comportameno - Istruzioni per l'uso

A different way to think about things!

Comment de petites choses peuvent avoir de si grandes répercussions

Misinformation in the discription

I love your ideas