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Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months Paperback – May 1, 2011

by Robert Skrob (Author), Dan S. Kennedy (Introduction)
4.3 4.3 out of 5 stars 112 ratings
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The founders of the Information Marketing Association and 30 ultra-successful information marketers reveal carefully guarded information on building a highly profitable information marketing business. The 2nd edition offers new cases and success stories, new chapters on social networking and over 40 new ways to make money with information products. The indisputable gurus of the information marketing world have broken ranks. Formerly relegated to the information marketing industry’s typical fare of high-priced audio CDs, manuals and courses, once carefully guarded information on building a highly profitable information marketing business has been released to the general public in book form. Most info-marketers are lone wolf, small, quiet operators, many with home-based businesses, most with zero or just a few employees, most working only part-time hours, and most netting seven-figure profits. In other words, there is no reason any reader of this book can’t do exactly the same thing in just a few short months. Readers create an entirely new business that gives them added income or replaces their current salary entirely. It just takes the information they already know and the simple nine-step formula in this unprecedented book. Time and again, this formula has been proven to work—to the point where most info-marketers have a million-dollar business in just a year.
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  1. Print length
    272 pages
  2. Language
    English
  3. Publisher
    Entrepreneur Press
  4. Publication date
    May 1, 2011
  5. Dimensions
    6.1 x 0.8 x 9 inches
  6. ISBN-10
    9781599184104
  7. ISBN-13
    978-1599184104
  8. See all details
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Editorial Reviews

About the Author

Robert Skrob is president of the Information Marketing Association, and has personally coached more than 1,000 info-marketers over the past five years. In addition to his writing, training, and speaking in the info-marketing industry, he has diverse business experience, having personally run info-marketing businesses in more than 37 different industries.

Introduction by Dan Kennedy, who is widely acknowledged as the leader in developing the modern information marketing industry. He is chairman emeritus of the Information Marketing Association.

Product details

  • ASIN ‏ : ‎ 1599184109
  • Publisher ‏ : ‎ Entrepreneur Press; Second edition (May 1, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 9781599184104
  • ISBN-13 ‏ : ‎ 978-1599184104
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6.1 x 0.8 x 9 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 112 ratings

About the authors

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  1. Dan S. Kennedy

    Dan S. Kennedy

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    Full content visible, double tap to read brief content.

    Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

    As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

    Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

    For more information check out my blog at www.dankennedy.com/blog/

    See more on the author's page
  2. Robert Skrob

    Robert Skrob

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    Full content visible, double tap to read brief content.

    For more than two decades, Robert Skrob has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world. After beginning his career as the leading membership growth expert for nonprofits and political organizations, in 2004 Robert pioneered monthly continuity subscriptions with for-profit membership and subscription programs. Robert’s profound understanding of what members ardently want from their membership relationships enables him to help you build connections with members that last for years. In a world where excessive churn rates are all too common and even accepted, Robert is able to transform subscription programs from what he calls “a series of one-night stands” into long-term relationships.

    See more on the author's page
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Customer reviews

4.3 out of 5 stars
4.3 out of 5
112 global ratings

Top reviews from the United States

Alain B. Burrese
5.0 out of 5 stars Full of advice and strategies on information marketing
Reviewed in the United States on December 21, 2011
Verified Purchase
The fully revised and updated second edition of "The Official Get Rich Guide To Information Marketing: Build a Million Dollar Business Within 12 Months" by Robert Skrob with an Introduction by Dan Kennedy is a book that is full of ideas and strategies to make money in the information business. Skrob is the president of the Information Marketing Association and has a tremendous wealth of knowledge in the field. He shares much of this knowledge in this book.

There are 60 chapters in the book, so I will not go through each chapter one by one. However, the are organized well and each offer different strategies and tips. Many people won't implement every strategy contained in this book. I imagine, many people will be like I am, and just pick those areas that fit best with their goals, and information to market. However, it is nice to see what others are doing, and have a resource to possibly look into other areas as your business grows. So even if you don't like all of the book, or don't find all of the book applicable to your situation, I'm sure you'll find things and advice that will help you.

Some of the topics Skrob addresses are: outlining your business, factors for business success, E-Books, identifying markets, determining what to charge, ways to launch an info-marketing business such as teleseminars, joint ventures, speaking, and so on. Again, there is a lot here and not all of it is for everyone, but I'm sure anyone in the information marketing business, or who wants to get into the information marketing business will find many useful bit of information in this guide.

Will you easily build a million dollar business within 12 months? Not necessarily. While it has been done, I suspect many reading this book won't do it. However, I think following the advice in this book will help people make money. How much will depend on many variables, not just what's contained in this text. Skrob is motivating with this writing, and reading this book may motivate you to work harder on your business, which in turn will help you make more. Make no mistake about it though, you will work, and work hard, if you want to make the kind of money advertised in the book's title.

This is one of the books that will go on my "To use" shelf, which are books that I will go back to off and on as I'm working on areas of my business to gain advice and suggestions from. I recommend it as a resource to anyone wanting to know more about the information marketing business and how to become involved and make money selling the information they already know.

Reviewed by Alain Burrese, author of the "Tough Guy Wisdom" series.
15 people found this helpful
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Maverick617
5.0 out of 5 stars Eye opening!
Reviewed in the United States on April 3, 2024
Verified Purchase
Where has this been all my life? Dive in cover to cover! You absolutely won't regret it!
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Writer/Producer/Director
4.0 out of 5 stars Great Book... Albeit Completely Mistitled
Reviewed in the United States on February 13, 2013
Verified Purchase
This is an absolutely fantastic book on internet marketing. However, you should know that its not really about "information marketing" per se. In fact, there's only 10 pages (pages 233-243) that really discuss information products or information businesses at all. You won't learn anything about which products to create or how to create or price them. Again, the book is completely mistitled. On the other hand, if you want to learn more about internet marketing in general, this is an amazing book. Caveat emptor!
12 people found this helpful
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Dr. Chuck J. Rylant
5.0 out of 5 stars The book I wish I had when I started
Reviewed in the United States on July 22, 2011
Verified Purchase
The media could not be loaded.
 I expected a book light on content and mostly an up-sell, as most other similar books are. And I wouldn't have been disappointed by that as long as it included a few gems for such a small price. However, I was pleasantly surprised the book was full of great content that other information products that cost between $700 and $1500 for similar content.

The book begins with an overview of information marketing including the benefits and different business models. Throughout the book, there are numerous stories of other business owners that are great examples and inspiration.
The book provides five different detailed models that the reader can follow to launch his or her own business. These models begin with low cost and conclude with higher investment models. Included are tele-seminars, joint ventures,in person seminars and more.

This is great information I will use in my business or with my clients. I highly recommend this book for those just starting out because it gives you an easy model to follow and also for those already in the business because it is laid out well and full of helpful tips.
67 people found this helpful
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MzGrey
5.0 out of 5 stars Get a highlighter and take notes all along the pages!
Reviewed in the United States on February 13, 2012
Verified Purchase
I have never written a review on Amazon and I've been purchasing books from Amazon for years. With that said, this is one of the most informative books I've read in years; a 100% "How To" guide! For me, this was an eye-opener to my business and my goals. Things that I was trying to understand and figure out how to complete to get to that next level were all explained to me. I'm one of the people who can figure out the stuff in between the lines and I loved every minute of the book.

I recommend you read, highlight, dog-ear the pages and keep on hand. This book is best read hands on, not with an e-reader!*!*!*!*!
8 people found this helpful
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Lee McIntyre, Southern California
3.0 out of 5 stars Do not confuse this book with Bob's more in-depth book
Reviewed in the United States on October 7, 2017
Verified Purchase
A quick overview, meant, it seems, to draw you in and give you a taste of information marketing.

You'd probably do better reading his more in-depth book, "The Official Get-Rich Guide to Information Marketing on the Internet." The three extra words in the title--"On the Internet"--are the clue to which book is which.
One person found this helpful
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Boris Karesin
5.0 out of 5 stars More of a FLAG SHIP course than a book on Info Marketing.
Reviewed in the United States on March 11, 2012
Verified Purchase
I have bought many marketing related books on Amazon and have simply disregarded the review of any of them.
This book however is worth the time. (My first review)

Its thourough, simple, understandable and 100% usable in every way. It will help you conceptualize, understand and implement everything within your information marketing business in the beginning. It certainly wont go into the many details required to run every day aspects of the business however it does provide a truly wholesome mind set of the basics.

The book should easily be priced more than it is. Its truly a steal for the value it offers.

It wont get you rich overnight and its not shy on explaining the large amounts of work required to make your business a true success.

Rob is a very candid and sincere individual and this book demonstrates that in a very big way. Worth your time and money.
12 people found this helpful
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Dr. Lance D. Chambers
4.0 out of 5 stars Good book but no easy shortcuts. Be prepared to work.
Reviewed in the United States on February 19, 2012
Verified Purchase
The book is a very good work that covers all the things you need to do. But to suggest that this will make you rich is a bit off. Won't do that unless you work harder than you have ever worked before in your life.
12 people found this helpful
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Top reviews from other countries

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David A. Wiebe
4.0 out of 5 stars A detailed, no B.S. guide to launching an info-marketing business
Reviewed in Canada on June 13, 2022
Verified Purchase
Let’s face it - plenty of so-called experts claim to know, and even teach, their method for launching an online business selling infoproducts. Sadly, most of the advice comes down to “persist,” “work hard,” or even “just do it.”

This book doesn’t just fill you with empty motivation or untested flailing around. You’ll get the complete picture of how to launch a successful info-marketing business, without all the complicated webinar scripts, countless sales funnel types, or copywriting magic espoused and promised by over enthusiastic marketers. With this book, you can see exactly how it works and have faith that it will work for you too. If that wasn’t enough, this book even dives into legalities and mindset.

An astute reader will also catch that this book has Dan Kennedy all over it, whether he guided the entire creation of the book or ghostwrote it himself.

The downside? By now the book is over 10 years old. Most if not all the information is still applicable, but you’ll have to take it in stride. As well, most of the links included no longer work, for similar reasons.
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Amazon Customer
5.0 out of 5 stars Llena de muy buen contenido
Reviewed in Spain on October 31, 2014
Verified Purchase
No hay que juzgar un libro por su portada. Este libro está tan lleno de contenido, ideas e instrucciones paso a paso que vale muchas veces más de lo que he pagado por él. Realmente, una pasada y uno de mis favoritos de GKIC.
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Noch ein Kunde
3.0 out of 5 stars Ganz gut...
Reviewed in Germany on July 9, 2014
Verified Purchase
Ein Buch über Informations-Marketing mit ein bisschen mehr Fokus auf die Kundengewinnung durch Webinare. Es ist ganz gut, es war auch für mich etwas Neues dabei. Weniger Fokus liegt eindeutig auf die Erstellung der Informations-Produkte.

Für die Produkterstellung würde ich eher das Buch "How to Write & Sell Simple Information for Fun and Profit" empfehlen - ASIN: 1884995608
One person found this helpful
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Mr. S. G. Mcsherry
5.0 out of 5 stars Internet Gold
Reviewed in the United Kingdom on August 10, 2013
Verified Purchase
I am just getting into internet marketing and found this book to be of immense help. The source of the information is second to none ad I have already noticed benefits to my business by following what it advises.

I would STRONGLY recommend this book.

The seller was also excellent and it was delivered very quickly. all in all a very good transaction
One person found this helpful
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S Searle
3.0 out of 5 stars Dan Kennedy Fans Beware!
Reviewed in the United Kingdom on July 30, 2019
Verified Purchase
This book is NOT a Dan Kennedy volume ... it is a useful piece of info marketing training by a guy called ROBERT SKROB (who ... ?) ... but Dan's contribution (however meritorious) ... is only 3 1/2 pages! (The introduction). As this book cost me £16 (plus shipping) I was a little disappointed to say the least to find out that it wasn't a full Dan Kennedy masterpiece. As Amazon advertise the book as "Author - Dan Kennedy" ... and the cover has the familiar "Dan Kennedy style" ... I must say I was a trifle peeved by a somewhat deceptive piece of marketing.
2 people found this helpful
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