Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime and start saving today with fast, free delivery

Kindle
from $9.95

Paperback
$16.95

$16.95

Get Fast, Free Shipping with Amazon Prime FREE Returns

FREE delivery Tuesday, May 14 on orders shipped by Amazon over $35

Select delivery location

In Stock

$$16.95 () Includes selected options. Includes initial monthly payment and selected options. Details

Ships from

Amazon.com

Ships from

Amazon.com

Sold by

Amazon.com

Sold by

Amazon.com

Returns

Eligible for Return, Refund or Replacement within 30 days of receipt

Returns

Eligible for Return, Refund or Replacement within 30 days of receipt

This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.

Read full return policy

Payment

Secure transaction

Payment

Secure transaction

We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more

Details

Add a gift receipt for easy returns

$9.47

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less See less

FREE delivery May 15 - 16. Details

Or fastest delivery May 9 - 10. Details

Select delivery location

Only 1 left in stock - order soon.

$$16.95 () Includes selected options. Includes initial monthly payment and selected options. Details

Access codes and supplements are not guaranteed with used items.

Enhancements you chose aren't available for this seller. Details

${cardName} not available for the seller you chose

${cardName} unavailable for quantities greater than ${maxQuantity}.

Ships from and sold by ThriftBooks-Atlanta.

Other sellers on Amazon

New & Used (7) from $9.47 & FREE Shipping

Follow the authors

Soulful Branding: Unlock the Hidden Energy in your Company & Brand Paperback – July 18, 2015

by Jerome Conlon (Author), Moses Ma (Author), Langdon Morris (Author)

4.2 13 ratings

See all formats and editions

{"desktop_buybox_group_1":[{"displayPrice":"$16.95","priceAmount":16.95,"currencySymbol":"$","integerValue":"16","decimalSeparator":".","fractionalValue":"95","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"U5arK1DllUBT0ErrwxUvSx2yq73wrtplHj12mfilSho5to9jN%2F0ikDO4pST0J82NDJG%2BogCVj%2BDkuqrK7wagxsmAX7YRgBi8qf%2B6I2Oq2Jb6UAe3oRV5WWyafZ6knMT16uE1sLcShASxsTN1z%2BH6dg%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$9.47","priceAmount":9.47,"currencySymbol":"$","integerValue":"9","decimalSeparator":".","fractionalValue":"47","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"U5arK1DllUBT0ErrwxUvSx2yq73wrtplee%2BbQ9da1m%2BoPyRZItlDsEG2PmT3sinRP%2BczpStduXdi9H5zcbAKxXKGGA1xfVjTjEHyc89d98ShdNs2nETjw1yS1M8McFE9VigvWwROHL%2B1LtTCP701DvkzeTE%2BAJ5qnLF3YtomL0M%3D","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Soulful Branding offers practical, expert guidance on how to achieve higher levels of business success. This is a powerful field guide for discovering and implementing more effective and innovative branding strategies through a new brand development toolset, philosophy and process. This book presents a business problem-solving framework, tied to new perspectives to positively influence product design, services, brands and companies looking for more sustainable and defensible differentiation. “This MUST READ book takes you on an inspirational journey to the foundations of what great brands do. Successful marketers must build brands that resonate deeply with their audiences. In these pages you’ll find a practical yet thought-provoking guide to transformational brand management - how to create an iconic brand that radiates success and encourages customers to connect soulfully. I recommend it highly!” – Jack Canfield, Creator of the Chicken Soup for the Soul brand and winner of The World’s Best Brands “Brand Laureate Signature Award” “This book is a deep dive into the psyche and gestalt of understanding who we are as unique makers, story tellers and sellers. In short, this book is a must read for anybody who wants to excel in business.” – Tinker Hatfield, Senior VP Design Nike, Inc. “In today's new business environment if your brand does not have a soul it's dead ! Soulful Branding is visionary and lays out the future of branding for any business that plans to be relevant." - Deepak Chopra, Author, Soul of Leadership “Insightful and engaging, Soulful Branding provides rare glimpses into what makes strong brands really tick in both theory and practice. This book will help you build better brands.” – Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, Author, Strategic Brand Management Soulful Branding reveals how you can employ a new set of tools to take your brand and company to the next level. Readers will learn how to foster a culture of brand innovation, and learn how to: • Detect and overcome business blindspots to solve difficult marketing problems • Strengthen and harmonize your internal company culture • Enhance your internal creative process for strengthening the brand About the Authors: Jerome Conlon is a leading brand and business development consultant, focused on helping companies and brands implement innovative, soulful and iconic branding strategies and plans. Moses Ma is a technology thought leader, an innovation consultant and manages a high-tech venture incubator. Langdon Morris is a leading innovation consultant, and focuses on helping organization implement the world’s best innovation methods and tools to solve very complex problems.

Editorial Reviews

About the Author

Jerome Conlon has thirty years brand development experience, including twenty in the strategy hot seat of several high profile world-class brands. He is a brand architect and a senior marketing executive who has unleashed triple-digit growth at a number of major brands, expanding their meaning, relevance and resonance to wider circles of consumers. He is a widely recognized leader in peak brand performance strategies by harnessing the power of brand intangibles. Jerome is former Global Director of Brand and Marketing Insights for Nike, Inc., Vice President of Brand Planning, Consumer Insights and New Products for Starbucks Coffee Company, Senior VP of Marketing and Program Development for NBC Entertainment, and has guided dozens of other brands like FullSail University, on consulting engagements as president of Brand Frameworks and since 2014 as a principle consultant with FutureLab Innovation Consulting. Moses Ma is the founder of a San Francisco venture incubator, NextGEN ventures, was the inventor of Internet gaming, helped to establish XML as a business standard for the semantic web, and was a Fellow at the CommerceNet, Nokia Innovent and the Idea Factory think tanks. He is also the designer of the Agile Innovation Toolkit. Moses has contributed deep insights on the field of innovation and personal creativity, as well as the application of consciousness and mindfulness practices to business. He was also instrumental in helping to define a distinctly new and powerful process called ethography - the systematic study of a brand's character. Moses started out his career by inventing one of the world's first networked computer games, and along the way he has developed as a poet and artist, a filmmaker, and scientist. Having studied physics at Caltech, his insights were instrumental in developing the idea of the brand field. Langdon Morris is CEO and co-founder of InnovationLabs, one of the world's leading innovation consultancies, and also co-founder of FutureLab, a unique strategy and technology firm. He works with leading organizations on all continents to help them develop and implement world class innovation tools, methods, and systems, and to help them attain success in a rapidly changing world. He is author or co-author of a dozen books on innovation and strategy that are read and studied worldwide.

Product details

Publisher ‏ : ‎ CreateSpace Independent Publishing Platform; 2nd edition (July 18, 2015)
Language ‏ : ‎ English
Paperback ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 1515114414
ISBN-13 ‏ : ‎ 978-1515114413
Item Weight ‏ : ‎ 11 ounces
Dimensions ‏ : ‎ 6 x 0.52 x 9 inches

Best Sellers Rank: #2,803,766 in Books (See Top 100 in Books)
- #21,335 in Business Management (Books)

Customer Reviews:
4.2 13 ratings

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Videos

Help others learn more about this product by uploading a video!

Upload your video

About the authors

Follow authors to get new release updates, plus improved recommendations.

Langdon Morris
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Langdon Morris is recognized globally as one of the top thinkers, consultants, and authors on innovation and strategy. His work focuses on developing and applying advanced methods in innovation and strategy to solve complex problems with very high levels of creativity. His original and ground-breaking work has been adopted by corporations, governments, and universities on every continent.
He is a frequent and much-appreciated public speaker at conferences and corporate events, and is author numerous books including some of the most important titles in the field of innovation from the last decade, co-author of three more, and editor of the five books in the Aerospace Technology Working Group series on the future of space travel and space commerce.
He is formerly Senior Practice Scholar at the Ackoff Center of the University of Pennsylvania, and he has taught MBA courses in innovation and strategy at the Ecole Nationale des Ponts et Chaussées (France) and Universidad de Belgrano (Argentina), and has lectured at universities on 4 continents, including Chaoyang University of Technology (Taiwan), Conservatoire Nationale des Arts et Métiers (France), Rochester Institute of Technology (USA), Shanghai Jao Tong University (China), and the University of Nairobi.
See more on the author's page
Jerome Conlon
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Jerome Conlon is widely recognized leader in peak brand performance strategies. His work at Nike, Starbucks, NBC and other brands comprises the core of the methods described in Soulful Branding. He is also author of The Brand Bridge: How to Build a Profound Connection Between Your Company, Your Brand and Your Customers. Jerome consults, speaks and writes for FutureLab Consuling, The Blake Project and Brand Frameworks. LLC.
See more on the author's page

Customer reviews

4.2 out of 5

13 global ratings

3 star

0%

How customer reviews and ratings work

Sort reviews by

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

MG

Heartfelt intelligence in two hundred pages of 'aha' moments.

Reviewed in the United States on August 1, 2015

Verified Purchase

Deeply in gratitude for this book! Powerful! A most essential tool for any marketer or brand architect understanding that we are moving in/through a rapidly evolving landscape that calls for deeper levels of authenticity in order to genuinely connect with the marketplace. Rid yourself of assumptions and go buy this book.

"What's essential for success is to perceive the customer's changing reality deeply and accurately, to go beyond marketplace and noise and our own assumptions to see profoundly into the factors that shape consumers beliefs, as well as their feelings, behaviors and choices"

The words between these pages felt like they were gliding toward me on silk threads, connecting with my entire body-mind instantly. It was/is heartfelt intelligence in two hundred pages of 'aha' moments. An absolute must read.

2 people found this helpful

Helpful

Steve Smith

Headline: Building Brand Behemoths One Soul At A Time

Reviewed in the United States on September 15, 2015

Verified Purchase

Jerome builds breakaway brands from the inside out. He doesn't hesitate to upend conventional wisdom but always does so with a concrete, actionable strategy that transcends traditional marketing in unexpected and "soulful" ways. I was fortunate enough to work with Jerome and found myself learning more about what makes a brand come alive than ever before. We spent many hours talking about his experiences at Nike, Starbucks and NBC. When I read his book, I found myself taking notes about how I could apply his thinking to client challenges and opportunities.

Steve Smith
Smith Public Relations

One person found this helpful

Helpful

ZyDoc

These analogies provide excellent context to the otherwise nebulous concept of being ‘soulful’

Reviewed in the United States on August 3, 2015

Soulful Branding connects the reader not only to the fundamentals of developing your soulful brand, but also to the worlds of music, math, and neuroscience. Nearly every chapter is prefaced with detailed and in-depth discussion about how something from the ancient to modern world resonates with building a brand. These analogies provide excellent context to the otherwise nebulous concept of being ‘soulful’. It's clear to the reader that the intangibles of a company are just as important, if not more important, than its tangibles. Not only should a company be concerned with its brand image, identity, and character but also relate those to emotions, experiences, and specific interactions to evoke a powerful ‘soul’ for its brand. If a company was a person and the Board of Directors was the Brain, then its Brand is most certainly its Soul.
This eloquently written book also provides specific exercises and case studies of Fortune50 companies of how they found their brand and re-positioned it to be ‘soulful’. Everything from a Brand Guardians group to a Brand Strengths Monitor, can be directly implemented into a large company for immediate feedback and results.
Soulful Branding discusses the Why just as much as the How and I’d encourage anyone looking to get an inside view of how marketing is successfully accomplished at large companies to take a look at this book.

2 people found this helpful

Helpful

Kelli Richards

Why powerful branding is central to virtually all successful companies

Reviewed in the United States on June 29, 2015

This book is like a breath of fresh air on the topic (and importance of) branding to a corporation. Written by a former top branding exec at leading companies including Nike, Starbucks and NBC Entertainment, this book delivers first-hand knowledge and critical insights about why and how companies that master the fine art of branding (at a deep, conscious, soul level) thrive where others don't. Iconic companies like Apple and Disney, in addition to Nike and Starbucks, are profiled in some depth about the secret sauce that connects these brands so deeply to their customers. It's not an accident, it's an art and Jerome Conlon deftly reveals the nuances that have helped make these companies so successful in no small part due to their understanding and embracing the power of soulful branding. Even the appendices are useful & well thought-out. This should be required reading for CEOs & CMOs at companies of all sizes, ad agency execs, and MBA students alike.

3 people found this helpful

Helpful

al

The book is supposed to be great. When will the kindle version be available

Reviewed in the United States on December 31, 2015

I have been looking for the kindle version for 4 weeks. I keep getting the same message without any date. Frustrating.The book is supposed to be great. When will the kindle version be available?

One person found this helpful

Helpful

R. Kapoor

One Star

Reviewed in the United States on January 17, 2016

Why is Kindle Edition not available?

Helpful

Len Jacobson

Revealing the true nature of brands beyond the obvious

Reviewed in the United States on July 13, 2015

Too often, in books and in boardrooms, branding gets limited to discussions of deliverables and ROI analyses. Soulful Branding challenges us to stop merely counting the top layer of things and look deeper and broader at the energy fields and emotions swirling around all human interaction. Based on decades of experience with iconic global brands, such as Nike and Starbucks, and referencing the likes of Google and Apple, Soulful Branding lifts the curtain and reveals the true magic that takes place in the hearts and minds of consumers. It provides very practical exercises and techniques for building a more soulful brand, and is a great opportunity for all those charged with the welfare of a brand to get knocked out of our rut of looking at brands as merely products and services to be sold and realize they are, and should be treated, as so much more.

2 people found this helpful

Helpful

G

A Book on Soulful Branding? Yes please

Reviewed in the United States on August 2, 2017

Are you looking to brand yourself or your business? Check out this book. It's well worth a read or two. I learned even more the second time I read it.

Helpful

Return this item for free

Follow the authors

Image Unavailable